lennard hoornik, sony ericsson
TRANSCRIPT
1CONFIDENTIAL
EXPERIA – the most entertaining smartphones Lennard Hoornik
Head of Marketing
Making people smile
communication (noun) /kəˌmjuː.nɪˈkeɪ.ʃən [1] the act of communicating with people. [2] formal a message or a letter. [3] the various methods of sending information between people and places,
especially official systems such as post systems, radio, telephone, etc.
entertainment (noun) /ĕnˌtər-tānˈmənt [1] The act of entertaining. [2] Something that amuses, pleases, or diverts, especially a performance or show. [3] The pleasure afforded by being entertained;
amusement:
Communication Entertainmentis the future, where the lines between both worlds are blurred.
You cannot imagine one without the other
A compelling consumer promise
Smartphones drive industry growth
Smartphones set to grow in value share
Source : Gartner, ABI research, SEMC internal estimate
2010 over 50% of industry revenue generated by smartphones
Android expected to represent over 40% of smartphone market by 2012
Smartphone market in volume
Smartphones TTL Android
2009 2010 20122011
1.1B 1.2B 1.3B1.2B
15% 20% 30%25%
Overall mobile phone market
Smartphone ratio
The smartphone alternatives
Source www.gigaom.com
Android eco-system emerging as the only credible alternative to Apple
Mar2010
Mar2008
June2008
Dec2008
Mar2009
June2009
Dec2009
0%
5%
10%
20%
15%
25%
30%
100
200
300
400
20102014
Market Share %
2010
2014
0 20 40 60 80 100
0 20 40 60 80 100
Q2 2010
Q2 2009ANDROID PHONES GAINING ACCEPTANCE & LOYALTY
Percentage of those who plan on buying a smartphone in the next 90 days who would prefer Google Android as the operating system.
THE FUTURE OF PHONESMobile Device OS Salesto End Users (in millions)
SOURCES
• gartner.com• distimo.com• changewaveresearch.com
• metrics.admob.com• chitika.com
0
Source: Investor Place, Another Major Leap for Google Android OS Among Consumers, September 2010 http://www.investorplace.com/investment-research/smartphones/ another-major-leap-for-google-android-os-among-consumers.html ; ACNielsen, Android Most Popular Operating System in U.S. Among Recent Smartphone Buyers, October 2010, http://blog.nielsen.com/nielsenwire/online_mobile/android-most-popular-operating-system-in-u-s-among-recent-smartphone-buyers/
Android is now the most popular OS in U.S. among recent smartphone buyers
Android’s global spread
Source: Informa
As of Sep 2010
More than 200 OpCos in 75+ markets with more operators and more markets joining each month
Developers’ perspective. It’s an Android Momentum!
60% of developers surveyed by VisionMobile in July 2010 had recently made Android apps
Ahead of the 50% who’d made iOS and Java apps
70% of iPhone developers are planning to release Android apps in the next six months
AdMob’s survey found 31% of developers in its network are working on multiple platforms today
Android Market breaking 100.000 apps
Android activations are scaling rapidly
20 May 2010: 100,000 activations
per day
23 Jun 2010: 160,000 activations
per day
4 Aug 2010: 200,000+ activations
per day
200,000 daily activations = annualised run-rate of 73 million
Android likely to exit 2010 with a run-rate of 125-130 million
Activations doubled inside 75 days
14 Feb 2010: 60,000 activations
per day
Fast growing eco-system
Truly open
Consumer is not locked up
Strong
Brand values
Influential and helpful
Brands of choice
Sony Ericsson working with Android
Great start in 2010
Strong performance and innovationin 2010
Best Android phone for media and photography
Best Android phonefor portability
“It’s an Xperia™ for everyone – both size-wise and price-wise.”
XperiaTM
X10 mini pro
XperiaTM
X10 mini
XperiaTM
X10
XperiaTM
X8
Our Ambition
To BecomeNumber 1
on Android
How to get to #1
Smartphone market dynamicsTwo-step decision making for the consumer
2. Which brand will I choose ?
1. What Smartphone will I buy?
the most entertaining smartphones
Design
SMARTPHONE ENTERTAINMENT+
Latest is not enough!Sony Ericssonwill be the
Android Benchmark
SONY ONLINE SERVICES
Clear AudioTM
VivazTM
VivazTM pro
XperiaTM
X10 mini proXperiaTM
X10 mini
XperiaTM
X10
XperiaTM
X8
A8i
An Inspiring Brand
Passion for our partnerships
KeyPartners
KeyAssets
And in 2011..
.. we celebrate 10 years of Sony Ericsson
Digital technologies & Content & services
Product planning & Design
Consumer insight &Brand expertise
Mobile communications technologies
Operatorrelationships
Network infrastructure
business