Lenny LarsenCreative Designer/Director/Show Producer

Master’s of Entertainment Technology Carnegie Mellon Universitya unique professional program combining art and technology Entertainment Technology Centerto create entertainment experiences for real-world projects. Pittsburgh, PA

B.A. Themed Entertainment Design (Drama) Carnegie Mellon Universitya self-designed degree combining Theatrical Design and College of Fine ArtsEntertainment Technology. Pittsburgh, PA

EDUCATION

Creative Director/Founder Next Generation Creative Group, 2008-2011Oversaw the creative conceptualization, development, and production of engaging technology-based experiences, compelling themed environments, and exciting story-driven entertainment around the globe while growing a team of young professionals who will shape and lead the next generation of the experience industry. Responsible for the allocation of project talent and resources, coordination of multiple ongoing projects with shifting deadlines, and shaping the creative vision of each project. Most projects are interactive in nature, requiring extensive software development and coordination with technology teams.

Senior Show Designer/Show Producer Landmark Entertainment Group, 2007-2008Led the creative concept development and show design teams for numerous Landmark projects throughout the world; providing conceptual and artistic direction, written creative treatments, and polished client presentations while contributing in numerous other disciplines including scriptwriting, master-planning of parks and attractions, media production and post-production, and on-site working sessions with both clients and vendors. Responsibilities included coordinating the efforts of multiple simultaneous project teams, assimilation and melding of disparate ideas and concepts to produce a cohesive final design, and extensive interface with executives and developers to ensure the project would meet business objectives and brand expectations. Projects ranged from theme parks, resorts, and retail developments to museums and zoological parks.

Lead Artist/Crew Foreman (Expedition Everest) Dark Horse Entertainment, 2005Interfaced directly with Walt Disney Imagineering art directors and designers to translate creative concepts and renderings into full-scale themed environments throughout the Expedition Everest attraction at Disney’s Animal Kingdom while directing/overseeing a large crew of artists to execute the project utilizing all manner of theming techniques.

Project Producer/Creative Lead Entertainment Technology Center, 2005-2007Provided creative direction and project management for numerous simultaneous projects in a creative “think tank” style environment charged with delivering tangible prototypes and final working installations of technology-based interactive experiences. Project highlights included a revolutionary new interactive fountain system for Thinkwell Design & Production, multiple interactive attractions for the World’s Fair for Kids, and interactive exhibits for museums and science centers.

Independent Designer and Director since 2000Adding to my design experience is a parallel career as a freelance theatrical director and scenic/lighting designer, bringing fantastic worlds of the imagination from the page into physical space. My roots are in the theatre and I have personally designed scenery and/or lighting for more than 60 theatrical projects; in most cases, directly supervising the fabrication and implementation of those designs. Most recently I shaped the creative vision for the 16th & 17th Annual Thea Awards for the Themed Entertainment Association, overseeing both the design and direction of the elaborate gala.

Director of Themed Entertainment RGH/Rubicon Group HoldingHired by Rubicon Group Holding to found and grow the themed entertainment division of the company while overseeing the creative conception and development of current projects and traveling the world pursuing and cultivating new opportunities. The RGH team quickly grew from 1 to nearly 100 employees to conceive, design, and execute the Red Sea Astrarium; a $2 billion entertainment destination in the Kingdom of Jordan. Every aspect of the project routed through my office. Other responsibilities included the preparation and presentation of concepts and designs for all RGH projects to investors, government officials/royalty, and potential clients throughout the world.

Also produced, directed, and designed the 16th and 17th annual Thea Awards and contributed to the Themed Entertainment Association’s annual SATE conference while serving as a member of the TEA’s Western Board of Directors for over six years.

PAST EXPERIENCE

MOST RECENT EXPERIENCE

847.641.9478 unlimitedimagination@gmail.com

www.lennylarsen.com (portfolio)www.ngcreative.com (additional work)

...leading diverse teams to generate wildly imaginative ideas, shape them into feasible designs, and bring them to life in the real world through engaging entertainment experiences...

Partial CV/Project ListThis list represents a partial listing of projects that I have been involved in over the past decade. In most of these cases, I have served as either/both Show Producer (leading the project team and managing schedule/budgets/resources) and Creative Director (shaping and shepherding the creative vision that serves as the foundation for the project).

The Red Sea Astrarium Theme Park Destination – Aqaba, Jordan Attraction/Park Design & ProductionH2Show: Aquatic Spectacular Theatrical Show – Aqaba, Jordan Live Show Design & DevelopmentLost Kingdom of the Panda Theme Park – Chengdu, China Park & Attractions Conceptual DesignPerspectives Theatrical Spectacular - Chengdu, China Live Show Conceptual DesignFountain Visualizer Internal Technology Development Technology DevelopmentSanya Entertainment City Destination Resort – Sanya, China Resort Conceptual DesignTechnoloSKI Ski Resort Technology – USA Interactive Technology DevelopmentSplash! Interactive Fountain – USA Interactive Technology DevelopmentMammoth 360 Ski Resort Attraction – USA Attraction Design & ProductionMammoth Main Lodge Luxury Ski Resort – California, USA Luxury Resort Conceptual DesignMotion Cinestage Spectacular Theatrical Event – Las Vegas, USA Live Show Conceptual DesignThe CUBE High-End FEC/RDE - Busan, Korea High-End FEC Concept DesignLIVE Centre High-End FEC - Moscow, Russia High-End FEC Concept DesignFuture Zone High-End FEC - Tianjin, Korea High-End FEC Concept DesignOrbit Lounge Restaurant Concept – USA Restaurant Concept Design Power Lunch Café Restaurant Concept – Worldwide Restaurant Conceptual DesignChongqing Safari Park Theme Park – Chongqing, China Attraction & Park Concept DesignNational Aerospace Museum Museum – Moscow, Russia Attraction & Exhibit Concept DesignExpo 2010 Future Pavilion Expo Attraction – Shanghai, China Attraction Conceptual DesignZhixin Floraland Phase 2 Theme Park – Chengdu, China Attraction Concept/Schematic DesignZhixin Pirate Island Waterpark - Chengdu, China Waterpark Concept/Schematic DesignZhixin RDE Expansion Retail/Resort District - Chengdu, China Destination Resort Concept/SchematicB-Ray Cultural City Theme Park - Chengdu, China Park & Attractions Conceptual DesignFabled Cities of the Silk Road Destination Resort – Chengdu, China Resort Conceptual DesignMermere Destination Resort - Busan, Korea Resort Conceptual DesignMeltdown! Indoor Waterpark - Idaho Falls, ID Waterpark Conceptual DesignWorld Marketplace Retail & Theme Park – Incheon, Korea Retail & Attraction Concept Design2010 Thea Awards Theatrical Production - Los Angeles Show Production & Creative Direction2011 Thea Awards Theatrical Production - Los Angeles Show Production & Creative DirectionWorld’s Fair for Kids Interactive Attractions - Orlando Attraction Design & PrototypingJam-O-Orchestra Interactive Attraction - Orlando Attraction Design & PrototypingQuasi the Robot Interactive Character - Worldwide Live Event Design & ProductionDisney’s Expedition Everest Major Attraction - Orlando Lead Theme Painter/Crew ForemanLes Miserables Theatrical Production - Chicago, IL Scenic & Lighting DesignerLittle Shop of Horrors Theatrical Production - Chicago, IL Scenic & Lighting DesignerA Christmas Carol Theatrical Production - Chicago, IL Scenic, Lighting, Costume DesignerIt’s a Wonderful Life Theatrical Production - Quad Cities Scenic DesignerFootloose Theatrical Production - Chicago, IL Scenic & Lighting Designer

Lenny LarsenCreative Designer/Director/Show Producer

847.641.9478 unlimitedimagination@gmail.com

www.lennylarsen.com (portfolio)www.ngcreative.com (additional work)

...leading diverse teams to generate wildly imaginative ideas, shape them into feasible designs, and bring them to life in the real world through engaging entertainment experiences...