lenovo k4 note – raising the bar for smartphones in the indian market

5
Lenovo K4 Note – Raising the Bar for Smartphones in the Indian Market The year 2016 seems to be a good start for the Chinese smartphone maker Lenovo, especially with the launch of its new mobile – Lenovo K4 note . The last year’s launch of the Lenovo K3 note was a success, and this is largely what the smartphone makers banks on. Nevertheless, the addition of the ‘Vibe’ moniker to the name might be confusing to many, but as per the statement of Anuj Sharma, the head of Product & Marketing in Lenovo Mobiles India clarifies, this is only because the company has been integrated with the Vibe Series. The device was launched in a corporate event in Delhi on Tuesday, the 19th of January, 2016. In succession to the presentation which showed off the popularity of the Lenovo K3 Note in the country (which as per the data released by Google showed it to be the phone with the third largest number of searches in India), the company launched K4 Note. Interestingly, a senior management

Upload: pulkit-taneja

Post on 20-Jan-2017

116 views

Category:

Mobile


0 download

TRANSCRIPT

Page 1: Lenovo K4 Note – Raising the Bar for Smartphones in the Indian Market

Lenovo K4 Note – Raising the Bar for 

Smartphones in the Indian Market The year 2016 seems to be a good start for the Chinese smartphone maker Lenovo, especially with                                 

the launch of its newmobile –Lenovo K4 note. The last year’s launch of the Lenovo K3 note was a                                         

success, and this is largely what the smartphone makers banks on. Nevertheless, the addition of                             

the ‘Vibe’ moniker to the name might be confusing to many, but as per the statement of Anuj                                   

Sharma, the head of Product & Marketing in Lenovo Mobiles India clarifies, this is only because                               

the company has been integrated with the Vibe Series. 

 

The device was launched in a corporate event in Delhi on Tuesday, the 19th of January, 2016. In                                   

succession to the presentation which showed off the popularity of the Lenovo K3 Note in the                               

country (which as per the data released by Google showed it to be the phone with the third                                   

largest number of searches in India), the company launched K4 Note. Interestingly, a senior                           

management  

          

Page 2: Lenovo K4 Note – Raising the Bar for Smartphones in the Indian Market

 

 

source was quoted saying that the device is not a just a mere upgrade to its predecessor, but is                                     

playing host to several new features, which include the TheaterMax VR Technology, Dolby Atmos                           

and a fingerprint scanner.  

Lenovo K4 Note Specifications 

Dimension  3.01 x 0.36 x 6.05 inches 

Weight  158 grams 

SIM Slots  Dual, micro SIM cards 

Display  Full HD, IPS, 178 degrees wide­view 

Screen Size  5.5 inches 

Internal Memory  16 GB 

External Memory  128 GB, microSD 

Operating System  Android 5.1 (Lollipop), 10­point multi­touch 

Primary Camera  13 MP, with flash 

Secondary Camera  5 MP 

Connectivity  2G, 3G, NFC, Radio, Wi­Fi 802.11 a/b/g/n/ac 

RAM  3GB 

Processor  64­bit MT6753 Octa­Core 

Battery  3300mAh 

 

        Diving into the details 

● TheaterMax: This feature allows you to watch videos in a widescreen cinematic undergo                         

and all thanks to the company’s virtual reality technology, integrated into the device itself.                           

Additionally, once you team this feature with ANTVR glasses, be ready to get immersed in                             

your videos which are being displayed on a super­size screen, completely virtual, though.                         

The interface allows you to turn the volume up or down, as well as total control of the                                   

video navigation. 

● Dolby Atmos®: The speakers on the device are front facing, and are empowered using this                             

new technology from Dolby. The immersive sound experience is not just loud but gives a                             

          

Page 3: Lenovo K4 Note – Raising the Bar for Smartphones in the Indian Market

rich feel to the listener. Moreover, the sound emitted is greater detailed sounds wide and                             

elevated and features enhanced effects. 

 

● Fingerprint Sensor: Although not very common in mobile devices offered in this range, the                           

Lenovo K4 note features a very responsive fingerprint scanner. The phone is designed such                           

that the scanner not only allows you to unlock your device using the hardware but also                               

responds to shortcuts hard coded for snapping images or accessing multimedia menus. 

 

● Display: This is another aspect that needs to be highlighted. The phone features 5.5 inches                             

Full HD screen, with a resolution of 1080 x 1920 pixels. The contrast ratio of 1000:1 seems                                 

promising, and as per Lenovo’s specification, the device is capable of displaying 450 nits                           

brightness. The phone also offers a 178° wide viewing angle, making your screen visible                           

from a wider distance. Additionally, the brightness and the display clarity guarantees that                         

text and multimedia should look more vivid, crisp and readable. 

● Advanced Recording Capabilities: In a first of its kind in this price segment, the K4 Note                               

employs the three­mic system which enables it to filter out background noise. This gives a                             

considerable boost to the quality of the recorded audio. In addition to this, the hardware                             

also employs the much­efficient Wolfson codec support, hence providing a range of                       

enhanced recording capabilities to the hardware. 

Lenovo K4 Note Price 

The product is placed in the sub 15000 category and some online sellers have listed variants                               

starting from ₹11999, although there are others who list the price from ₹13999. 

          

Page 4: Lenovo K4 Note – Raising the Bar for Smartphones in the Indian Market

 

Lenovo K4 Note and its competitors 

Lenovo K4 Note does not leave much room for competitors. However, the Indian smartphone                           

market being an attractive center for manufacturers from all over the world, there seem to be                               

quite interesting things for Lenovo to take a look at. A stiff competition could be given to the                                   

newly device, Huawei Honor 5X. Featuring metal panels all over the body (well, apart from the top                                 

and bottom part of the front panel), the device looks beautiful and also has a combination of nice                                   

hardware specifications. 

 

The K4 Note, as well as the Huawei Honor 5X, feature the same 5.5 inches screen size, 64­bit octa                                     

core processors, and 3GB RAM. The display resolution appears to be the same too, and both                               

phones have the same pixel density of 401 ppi. Both devices offer an equal amount of internal                                 

storage, and an equal amount of external storage can be mounted on them both for larger storage                                 

capacity. The battery in K4 Note, however, gives extra juice than its competitor, giving it an edge                                 

in the competition. 

Market Response 

While the hardware looks all good, fans expecting the Helios X10 processor would be disappointed                             

to know that it has been replaced with the MT6753. However, the sale of the first 10000 units on                                     

the first day of its launch (Jan 19, 2016), were sold out within seconds. Additionally, the company  

          

Page 5: Lenovo K4 Note – Raising the Bar for Smartphones in the Indian Market

 

announced further 60000 units for sale in India on the second day of the launch (on Jan 20, 2016),                                     

and these were sold out within the first ten minutes itself. 

Performance Expectations 

With the integration of virtual reality in smartphones aimed at this price segment, Lenovo seems                             

to have raised the bar for manufacturers on one side. The first units however, were sold without                                 

the ANT VR bundle. The hardware on the device looks powerful, though, and they are expected to                                 

give the phone a decent score on the various testing platforms. 

Verdict 

The device shines with its media capabilities powered by the HD screen and the Dolby Atmos                               

sound system – especially at this price range. However, in case if you have already used product                                 

with a price tag beyond ₹15K, this phone might fail to impress you. But, for users with a budget                                     

around 12K and having already used any of the below products, this is quite a decent upgrade –                                   

more so if you are a music buff.