lenta.ru / media kit

General Russia World Former USSR Economics Science & Technology Sport Culture Internet & Media Weird

150 news items per day

55 000 news items per year

82 000 000 readers per

year

1,5 billion pages read per

year

World’s Best Designed Website According to The American Society for News Design

Best Online Media According to The Union of Russian Journalists

Informational Site of The Year According to The International Union of Online Activists

2013

2013

1999 2007 2008 2012

Our main product is news. 24 hours a day and 7 days a week we report on what’s going on in Russia and the world

We are one of the oldest and the most respected online media in Russia, founded in 1999

We have a stable position in the Top-3 of Russian online media

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OVERVIEW

Lenta.ru is the only Russian title within Top-5 Europe’s Most Visited Websites

OVERVIEW

Top-20 of Europe’s Most Visited WebsitesCategory: News and Information


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OVERVIEW

Lenta.ru is the most quoted Russian Online News Publication

Lenta.ru

Gazeta.ru

Lifenews.ru

Vesti.ru

Newsru.com

Fontanka.ru

Izvestia.ru

Rg.ru

Kommersant.ru

Vedomosti.ru

3156,41

2161,39

1598,36

1261,02

566,25

531,79

397,33

376,41

248,9

213,39

Quote Index

Newspapers Magazines TV Radio InternetMass Media Rates

0 500 1000 1500 2000 2500 3000 3500


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Average Visit Duration

00:05:29

VISITS & COVERAGE

Source: TNS Web Index, Russia, August 2014

Unique Visitors20,5million monthly

6,5million weekly

3,21

Pages / Visit

Pageviews 50million weekly

9million daily

238million monthly

>> >


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2million daily

AUDIENCE STRUCTURE. REACH %

Manager

Specialist

Clerk

Laborer

Student

Housekeeper

18%

32%

14%

10%

16%

OCCUPATION

5%

M. 12-17

M. 18-24

M. 25-34

M. 35-44

M. 45-54

W. 12-17

4%

12%

18%

12%

10%

5%

GENDER / AGE

W. 18-24

W. 25-34

W. 35-44

W. 45-54

6%

10%

9%

8%


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Men

Women 40%

60%

GENDER

B

BC

C+

5%

50%

41%

INCOME

High School

Higher

32%

67%

EDUCATION

Reach % – share of total unique visitors

Affinity Internet Index – shows the affinity / difference between the selected group of the site visitors and

whole internet audience (more / less,100 = 0)


AUDIENCE STRUCTURE. AFFINITY INERNET

Manager

Specialist

Clerk

Laborer

Student

Housekeeper

181

213

94

46

105

OCCUPATION

93

M. 12-17

M. 18-24

M. 25-34

M. 35-44

M. 45-54

W. 12-17

90

147

139

136

84

39

GENDER / AGE

W. 18-24

W. 25-34

W. 35-44

W. 45-54

64

81

70

53

Men

Women 69

133

GENDER

Moscow

Saint Petersburg

Ekaterinburg

Novosibirsk

Other

233

211

184

164

81

HOME CITY

High School

Higher

48

172

EDUCATION

B

BC

C+

22

96

162

INCOME


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In the first screen there are the Top 7news of the hour and the block for the most significant news for the last

24 hours

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In the second screen news are presented along with other formats: features, reports, photo and video galleries as well as special projects

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Subject specific news blocks are located in the third screen

THIRD SCREENGeneralAudienceSite StructureSpecial IssuesSocial NetworksMobile VersionAdvertisementSpecial Projects

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Lenta.ru is divided into 9 sectionsSubject specific tags are provided within each section

39%

20%

11%

5%

6%

6%

4%

4%2% 3%

Reader’s Preferences / General

GeneralRussiaWorldFormer USSREconomicsScience & TechnologySportCultureInternet & MediaWeird

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InvestigationsInterviews

Reports

Infographics and MultimediaVideo and Photo GalleriesHyper Features

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BY LENTA.RU

• Saturation coverage:Whole motor world from Brazil to Japan

• Unbounded topics:from social to motor exotic

• Fair rating and test drives for all newest cars

• Car comparison

• Photo and video shootsInhouse production

• Prompt and fully information

• Online motor show premiers

Motor by Lenta.ru Online magazine about vehicles, roads and motorsport.Since June 2011


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House by Lenta.ru and Rambler. Latest news to real estate market events. Since 1999

240Х

400

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Lenta.ru social networks accounts have more than 1 300 000 followers

Every week links posted at social networks bring about 1 million readers to our website.

Every 7th visitor is coming to Lenta.ru from social networks.

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6,4million

2,2million

643th.

pda.lenta.ru m.lenta.ru

Source: Google Analytics, July 2013

Views Visits Unique Views Visits Unique

Lenta.ru’s mobile version is optimized for fastest loading time possible even for EDGE connection type. Every 4th visitor is coming to Lenta.ru from mobile device.

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25,3млн

10млн

2,9млн

Main Page Main / Sections

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News / Article

Thir

d S

creen

Firs

t Scr

een

Seco

nd S

creen

Auto.lenta.ru

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EXCLUSIVE ADVERTISING. MEGABOARD BANNER


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EXCLUSIVE ADVERTISING. PAGE BRANDINGGeneralAudienceSite StructureSpecial IssuesSocial NetworksMobile VersionAdvertisementSpecial Projects

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Banner opens on click with transparent background

EXCLUSIVE ADVERTISING. FULL SCREENGeneralAudienceSite StructureSpecial IssuesSocial NetworksMobile VersionAdvertisementSpecial Projects

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http://age.lenta.ru/maks_2013/

MAKS AVIATION SHOW / 2013GeneralAudienceSite StructureSpecial IssuesSocial NetworksMobile VersionAdvertisementSpecial Projects

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http://lenta.ru/features/googleglass/

HYPER FEATURE / GOOGLE GLASS / 2014GeneralAudienceSite StructureSpecial IssuesSocial NetworksMobile VersionAdvertisementSpecial Projects

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http://lenta.ru/rubrics/alive

ALIVEGeneralAudienceSite StructureSpecial IssuesSocial NetworksMobile VersionAdvertisementSpecial Projects

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http://euro2012.lenta.ru/

FOOTBALL EURO 2012GeneralAudienceSite StructureSpecial IssuesSocial NetworksMobile VersionAdvertisementSpecial Projects

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http://parasochi.lenta.ru/

SOCHI 2014 PARALYMPICS GeneralAudienceSite StructureSpecial IssuesSocial NetworksMobile VersionAdvertisementSpecial Projects

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http://parasochi.lenta.ru/


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http://beeline.lenta.ru/

BEE IN / SMART TIMELINE / BEELINE 2013





http://age.lenta.ru/fomenko

MASTERSKAYA FOMENKO THEATER ON-AIR / ВТБ / 2011GeneralAudienceSite StructureSpecial IssuesSocial NetworksMobile VersionAdvertisementSpecial Projects

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http://age.lenta.ru/stars

MARIINKA THEATER FESTIVAL / ВТБ / 2013GeneralAudienceSite StructureSpecial IssuesSocial NetworksMobile VersionAdvertisementSpecial Projects

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http://vgames.lenta.ru/

BIG BANG / ALL COMPUTER GAMES FOR SONY / 2011GeneralAudienceSite StructureSpecial IssuesSocial NetworksMobile VersionAdvertisementSpecial Projects

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http://120.motor.ru/#/nulevie/

120 YEARS OF CARS / VOLVO / 2011GeneralAudienceSite StructureSpecial IssuesSocial NetworksMobile VersionAdvertisementSpecial Projects

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http://120.motor.ru/%23/nulevie/



BANNER300 х 300

FOOTER FOR NEWS / 620 х 90

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SPECIAL PROJECT WIDGET

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940 х 120


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IMHO VI Exclusive Advertising Seller

«Grand Setun Plaza» Business Center121596, 2 Gorbunova Street

Moscow, Russia+7 495 234 4427

Anna ZhizhinaLenta.ru Advertising Director

+7 903 284 [email protected]


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mailto:[email protected]



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