LINKED IN

SIDER

INTR

ODUCTIONS

LEOPA

RD

DIGITA

L

LEAD H

UNTER & L

INKED

INS ID

ER

WHAT IS LINKEDIN?

Network with 225 MILLION people

The world’s largest

professional social

network.

Control your professional

identity online Find the

people & knowledge you need to achieve your

goals

WHY DO I NEED TO BE ON IT?

It’s used by

your KEY

DECISION

MAKERS

Managers

Directors

OwnersChief Officers

Vice Preside

nts

MAIN B2B BENEFIT

LinkedIn is 277% MORE effective at

generating leads than Twitter and Facebook

FEATURES

Profile

Feeds

News

Company pages

Follow tools

Messaging

Community building

LEAD GENERATION

• the basics on how to sell yourself and your business

Sell

•Increase your search rankings instantly in our practical profiling session

Get found

•Turning connections into clients

Convert

•Find people who already need your services and get straight to the decision makers

Network

•Finding the ideal talent for your team

Recruit

•Keeping up-to-date with the latest news from your industry and groups and keep an eye on your competitors

Learn

•Investigating premium accounts and paid advertising

Save money

•Get your own take-away tailored action plan

Practice

GET FOUND

Profile Optimisation

Selling yourself

Where do you want people to go

from here?

CONNECTIONS

How many do I need

Getting to the magic 500+

What do I do now I have

them…?

HOW MANY DO I NEED?

What are you selling?

Is your service or product

mass market?

Needs a large varied

audience

Or is it niche and

high value?

Needs a specific narrow

audience

HANDY LINKS

Plug-ins:  https://developer.linkedin.com/plugins

CONNECTING

An active network to SELL your services to

People you

don’t know

…

People you MAY know

People you DO

know

PEOPLE YOU DO KNOW

Does everyone you know, know what

you do?

Current colleagues

Ex-colleague

s

Ex-employees

Ex-employ

ers

CLIENTS

Previous clients

Prospective

clients

Friends

ADD YOUR EMAIL DATABASE TO LINKEDIN

PEOPLE YOU MAY KNOW

FOLLOW UP

‘Hi x,

 

Thanks for connecting with me on LinkedIn. Your work in <INDUSTRY> looks very <new and innovative> and I’d love to hear more about <subject> as I currently am doing <related subject>

If there’s anything I can help you with in the future please do just get in touch.

 

Have a great weekend,

 

Miranda

Touch base

Recognition

Interest in Industry

Helpful

Friendly (not too informal)

WRITING THE FIRST MESSAGE

‘Hi x,

 

Great to meet you yesterday at the networking breakfast meeting. What did you think of the set-up?

 

Would love to connect with you on LinkedIn as I’m really interested in that new <training project> you were chatting about, let me know how it’s going!

 

All the best,

 

Miranda

PEOPLE YOU DON’T KNOW

Referal?

Potential client/customer

Categorise

Follow-up

Establish common ground

INTRODUCTIONS

Locate the member's profile.

Click "Get introduced through a connection" on the right side of the profile.

If only one person can make the introduction, the Request an Introduction page will appear.

Move your cursor over the arrow next to the Send InMail button and click Get introduced.

If more than one person can make the introduction, you may choose who you want to make the introduction.

Enter a subject for your message.

Write a message to the person who will introduce you and be clear about why you're asking for an introduction. This message may eventually be seen by the person you want to be introduced to.

Click Send Request.

REMEMBER:

EV

ER

YO

NE I

S O

N

LIN

KED

IN F

OR

A

REA

SO

N!

Establishing themselves in their

industry

Looking for better offers, suppliers,

staff or customers

Networking

SO

DON’T BE SHY!

It’s SOCIAL

networking!

UPDATES TO ‘CONTACTS’

RELATIONSHIP

RELATIONSHIP

ESTABLISHING YOURSELF AS AN EXPERT

Updates

Website links

Saved search

es

Groups

Company

UPDATES

Post updates REGULARLY

Make them industry specific

Make them ENGAGING

Include videos,

photos or links to

outside sites when you

can

USING SEARCHES

GROUPS

PROMOTIONS

MEMBERS

You can freely

message anyone in the same

group as you (provided

they haven’t opted out of

this function).

Local groups are great for keeping

up to date with

events etc

Build new connectio

ns

Find NEW people to market to

COMPANY PAGES

FOLLOW A COMPANY – MAKE THEM FEEL SPECIAL!

FOLLOW INFLUENCERS

Business news

Industry leaders

New equipment

and innovation

ACTION PLAN!

Update and optimise your

profile

Think of 2-3 sets of key words or

phrases

Use your 3 saved search functions

and test what works and what

doesn’t

Post one update per week with

some engaging or valuable

information on what you’re up

to.

Join 10 relevant groups

Follow 10 relevant

companies

Start (or update) your company

page

NEXT UP:

Creating your profil

e