lerend netwerk voka - management assistants
DESCRIPTION
Social media voor management assistants. Haal meer uit Linkedin en Facebook.TRANSCRIPT
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LEREND NETWERK VOKA13.12.12
STEFAAN LAMMERTYN // PIXULAR_BE@SLK8500
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Stefaan Lammertyn - Pixular - @slk8500Friday 14 December 12
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Inhoudelijk
1. We zijn halfweg...
2. Sociale media? Definitie & Vaststellingen
3. Door de bomen het bos
4. Twitter/LinkedIn/Facebook: een tip vd sluier
5. Kansen & Valkuilen
6. SMS-plan: aan de lijn, klaar, start ...
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WHO LOOKS FOR IT, WILL FIND IT
Photo by Rosa Dik 009 - on & off - http://flic.kr/p/8BVyDx
#SM4KMOFriday 14 December 12
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SERENDIPITEITOp zoek naar een naald in de hooiberg &
er met de boerenmeid uitrollen
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WE ZIJN HALFWEG
#01 > We zijn halfwegFriday 14 December 12
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Digitaal is het nieuwe normaal
#01 > We zijn halfweg#01 > We zijn halfwegFriday 14 December 12
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Photo by freefotouk - http://flic.kr/p/6RLQdY
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#01 > We zijn halfweg#01 > We zijn halfwegFriday 14 December 12
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WAT ZIJN SOCIALE MEDIA?
“Sociale media zijn de online tools en platformen die mensen gebruiken om hun
meningen, inzichten en ervaringen met elkaar te delen”
#02 > Sociale media: Definitie & Vaststellingen
#02
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Feiten & cijfers
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Feiten & cijfers
• Groei!
• gemiddeld 55 minuten/dag op Facebook
• 65% van TOP100 bedrijven op Twitter
• van alle leeftijden...
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Gouwe Ouwe...
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Feiten & cijfers
bvlg.blogspot.comBruno Peeters
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Vaststellingen
#02 > Sociale media: Definitie & Vaststellingen#02 > Sociale media: Definitie & VaststellingenFriday 14 December 12
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Vaststellingen
#02 > Sociale media: Definitie & Vaststellingen#02 > Sociale media: Definitie & VaststellingenFriday 14 December 12
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#02 > Vaststellingen
De jeugd van tegenwoordig
Kennissen > WIFI-generatie (geconnecteerd)
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Vaststellingen
#02 > Sociale media: Definitie & Vaststellingen#02 > Sociale media: Definitie & VaststellingenFriday 14 December 12
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Photo by elston - http://flic.kr/p/Mnf9T
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Photo by lindacq - http://flic.kr/p/5xnpUX
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#02 > Sociale media: Definitie & Vaststellingen#02 > Sociale media: Definitie & VaststellingenFriday 14 December 12
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#02 > VaststellingenFriday 14 December 12
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Photo by The Next Web - http://flic.kr/p/8g2yDN
De tijd van toen...
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#02 > Sociale media: Definitie & Vaststellingen#02 > Sociale media: Definitie & VaststellingenFriday 14 December 12
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Voortrekkers...https://www.facebook.com/profile.php?id=100001150301851
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Dirk weet raad...
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Photo by Sheep"R"Us - http://flic.kr/p/6rZjRA
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#02 > Vaststellingenhttp://visual.ly/social-media-and-maslow’s-hierarchy-needs
Fysisch
Veiligheid
Samenhorigheid
Erkenning
Zelfrealisatie
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VASTSTELLING
Consument zoekt online naar
inspiratie/voorbeeldengetuigenissen/reviews
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VASTSTELLING
De Merkbeleving overstijgt het Productniveau
Merk is Emotie!
Word of Mouth wordt World of MouthFans maken nieuwe Fans
Samen zijn wij sterk en weten wij méér
Nieuwe consument is een Trend, geen hype
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VASTSTELLING“Niets beïnvloedt een persoon meer dan de
aanbeveling van een vertrouwd persoon” Marc Zuckerberg - Facebook
78% consumenten gelooft
aanbevelingen van anderen
#02 > Sociale media: Definitie & Vaststellingen#02 > Sociale media: Definitie & VaststellingenFriday 14 December 12
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VASTSTELLING
Sociale media
verbinden
#02 > Sociale media: Definitie & Vaststellingen#02 > Sociale media: Definitie & VaststellingenFriday 14 December 12
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Door het bos de bomen1. Blogs
2. Microblogs: Twitter - Yammer - ...
3. Sociale Netwerken: LinkedIn - Facebook - Google+- ...
4. Media Sharing: Youtube - Slideshare - Spotify - ...
5. Location Based apps: Foursquare
#03 > Door het bos de bomen#03 > Door het bos de bomenFriday 14 December 12
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#04
#04 > TwitterFriday 14 December 12
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KANUW
LEVENVERANDEREN
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Je vindt er meer dan je zoekt !
#02 > Sociale media: Definitie & Vaststellingen#02 > Sociale media: Definitie & Vaststellingen#04 > TwitterFriday 14 December 12
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• Microblog
• SMS van het internet
• Tweets = Berichten < 140 tekens
• Constante berichtenstroom
• Following = mensen die jij volgt (Volgend)
• Followers = mensen die jou volgen (Volgers)
Microblog#04 > Twitter#04 > Twitter
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Jargon
• Bericht(en) = Tweet(s)
• 140 karakters
• Users: @username vb. @slk8500
• ReTweet = Tweet doorsturen (RT)
@SLK8500 www.pixular.be#04 > Twitter#04 > TwitterFriday 14 December 12
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Jargon
• # HASHTAGS = Metadata = keyword#KortrijkXpo #PanoramaTV #TwitterABC
• @slk8500: publiek bericht
• d slk8500: Direct Message - privaat...
• Lists: categorie van interessante Twitteraarshttp://twitter.com/slk8500
#04 > Twitter#04 > TwitterFriday 14 December 12
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6. ToekomstFriday 14 December 12
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6. ToekomstFriday 14 December 12
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Gereedschap
• Op uw PC/MAC of Smartphone
• www.twitter.com / search.twitter.com
• Application: Twitterbird/Tweetbot
• Combinatie: Hootsuite/Tweetdeck
#04 > Twitter#04 > TwitterFriday 14 December 12
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Efficiënt Twitteren
• Vertel anderen jouw verhaal
• BTW: Beter met Toegevoegde Waarde
• Gebruik links in jouw berichten
• Stel vragen & geef antwoorden
• Deel jouw kennis & inzichten
• TXS, wees dankbaar
#04 > Twitter#04 > TwitterFriday 14 December 12
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#04 > Twitter#04 > TwitterFriday 14 December 12
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#04 > Twitter#04 > TwitterFriday 14 December 12
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Waarom Twitteren?
• Luisteren
• Leren & ontdekken van mensen & dingen
• #durftevragen
• Geven & Ontvangen
• Kennis delen > expert
• Vindbaarheid! SEO
• Serendipiteit: naald hooiberg boerenmeid
#04 > Twitter#04 > TwitterFriday 14 December 12
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Netwerken is Net als Werken
Je bent wie je kent...
#04 > LinkedIn#04 > LinkedInFriday 14 December 12
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• Kennis > Kennissen
• Wie kent wie ?
• Professioneel gebruik
• Status updates - recommendations - Q&A
• > 1.000.000 profielen/ 1.641 groepen
• LinkedIn Events: 456Social
Network#04 > LinkedIn#04 > LinkedIn
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78#04 > LinkedIn#04 > LinkedIn
1ste schil - 2de schil - 3e schil
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De kracht van jouw netwerk
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LinkedIn > Profiel• Job/functie
• Specialist in ...
• Opleiding
• Foto
• Boodschap
• Links > Website / Twitter / ...
Digitaal Visitekaartje
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LinkedIn > Netwerk
• Zoeken en vinden
• Contacten van contacten
• Aanmelden bij groepen
• Aanbevelingen
• Presentaties
• Vinger aan de pols
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Groepen
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LinkedIn > Netwerk
• Persoonlijke uitnodigingen
• Vragen durven stellen
• Antwoorden willen geven
• Bouw op!
• Let op de hygiëne van jouw netwerk
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Netwerken
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Vacatures betalend publicerenFriday 14 December 12
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#04 > FacebookFriday 14 December 12
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89#04 > Facebook#04 > FacebookFriday 14 December 12
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Waarvoor FB gebruiken?
• Stand van zaken
• Waar ben je mee bezig?
• Uitnodiging/Reminder
• Interactie > Feedback
• Aandacht trekken
• In contact blijven
#04 > Facebook#04 > FacebookFriday 14 December 12
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Content met Facebook
• Goed gevoel: wees positief
• Kort en krachtig
• Reageer op anderen: deel & vermenigvuldig
• Spreek mensen aan: “Wat vind jij van ...”
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KANSEN & VALKUILEN
SOCIALE MEDIA
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BIJSLUITERPRINCIPE
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Kansen van SM
1. Branding - merkbekendheid
2. Leadgeneratie - sales ondersteunend
3. Recruiting & PR
4. Marktonderzoek
5. Klantenbinding
6. Expertise
#05
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Vanmoof
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Kansen van SM
6. Interne communicatie
7. Expertise
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Valkuil... Reputatie
• WAT wordt er over mij gezegd ?
• WIE zegt dat ?
• WELK gevolg wordt eraan gegeven?
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7op10berichten op sociale mediazijn positief
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ReputatieHet internet vergeet nooit !
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Maar ook... wat zeg ik ZELF
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Valkuil... Privacy
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GEEN MAGIE MAAR
STRATEGIE
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SociaalMediaStappenplan
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Pixular.be
Pixular
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Photo by Paolo Camera - http://flic.kr/p/a3Jfeb#05 > In de praktijk
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#05 > In de praktijkFriday 14 December 12
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Om te scoren, moet je schieten
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There is a secret to Twitter success and it’s the same secret for all of social media,
especially business social media:
wake up & write@gitomer
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6. ToekomstFriday 14 December 12
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. . .Photo by janineomg - http://flic.kr/p/7Lsz4B
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GIJ ZULTLUISTEREN
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It’s about conversations, and the best
communicators start as the best listeners
Brian SOLIS
#01
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LUISTEREN
• bedrijfsnamen
• medewerkers
• merken
• websites
• trefwoorden uit sector
• collega’s/concurrenten
#01
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LUISTEREN
• Laat de technologie voor jou werken
• Monitoring
• Social Mention/Google Alerts
• Tracebuzz/Engagor
#01
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#01
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GIJ ZULT UWDOELSTELLINGEN
BEPALENFriday 14 December 12
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DOELSTELLINGEN
• Klantentevredenheid verhogen
• Visibiliteit & naambekendheid
• Marktonderzoek
• Expertise
• PR
• Recrutering
• ...
#02
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DOELSTELLINGEN
Zorg dat jouw doelstellingen passen in de globale marketing strategie
van jouw organisatie
#02
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GIJ ZULT UW DOELGROEPEN
DEFINIEREN
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DOELGROEPEN
KlantenParticulieren
Prospecten Pers
Overheid
JongerenSenioren
Consumenten
#03
Bedrijven
Sollicitanten
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GIJ ZULT UW KANALEN
INRICHTENFriday 14 December 12
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KANALEN #04
Gebod IV: Richt uw kanalen in #SM4KMOFriday 14 December 12
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LEG UW BENCHMARKS
VASTPhoto by steve loya - http://flic.kr/p/2h3DRh
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#05MEETPUNTEN
• Website bezoekers
• Fans op facebook
• Volgers op Twitter
• (Offerte)aanvragen
• Vermeldingen in de pers
• ....
Gebod V: Gij zult uw doelgroepen vastleggen
#SM4KMO
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GIJ GAAT U ORGANISERENPhoto by police5151 - http://flic.kr/p/6gXUcq
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ORGANISEER
• Draagvlak binnen de organisatie
• Sensibiliseer
• SM-coördinator
• Richtlijnen
• Acties & reacties
#04
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GIJ ZULTINTEGRERENPhoto by Vermin Inc - http://flic.kr/p/4ymfpb
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INTEGREER
• Zowel off-line als on-line
• Website - nieuwsbrief - ...
#05
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ZOEKT UW FANS/FRIENDS
FOLLOWERSPhoto by Anne Bennett - http://flic.kr/p/4mk5e8
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F-FACTOR
• Word of mouth > world of mouth
• Wie staat achter jouw bedrijf of merk?
• Ga partnership aan > ambassadeurs
• Verwen jouw fans!
#06
Gebod VIII: Zoekt uw fans opFriday 14 December 12
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F-FACTOR #06
Gebod VIII: Zoekt uw fans opFriday 14 December 12
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VERTELT ANDEREN
UW VERHAALPhoto by Images by John 'K' - http://flic.kr/p/6kfzwS
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#07 Vertel anderen jouw verhaalFriday 14 December 12
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EenvoudOnverwacht
GeloofwaardigEmotie!
ConcreetMet een verhaal
#07 Vertel anderen jouw verhaalFriday 14 December 12
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No story, no glory.
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CONVERSATIE
• Detecteer interessante issues
• Intervenieer en help
• Geef antwoorden en durf vragen te stellen
#07
Gebod IX: Gij gaat de conversatie aanFriday 14 December 12
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ORGANISEREN
GIJ ZULT ANALYSEREN &
BIJSTURENPhoto by Willamor Media - http://flic.kr/p/88r8UC
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OPVOLGING
• Doelstellingen gehaald?
• Waarom (niet)?
• Wat deden we (niet) goed?
• Bijsturen waar nodig
#08
Gebod X: Gij zult analyseren en bijsturenFriday 14 December 12
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Social Media PolicyGoede afspraken = goede vrienden!
#09
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Tips voor thuis#05 > In de praktijk
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Werknemers
#09
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Vertrouwen
#05
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Openheid
#05
#05 > In de praktijkFriday 14 December 12
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Authenticiteit
#05
#05 > In de praktijkFriday 14 December 12
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Geen schoonmoeder!
#09
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Verantwoordelijkheid
Richtlijnen
#09
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Maak één iemandSM-meester
#09
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Tijdsbesteding
• Discipline
• Planning
• Technologie
#11
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Hootsuite.com
Eén platform voor verschillende kanalen
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187
En wat hebben we vandaag geleerd ?
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188
Maak Content voor uw Publiek
en maak uw Publiek Content
#11
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189
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Contact
Vragen, opmerkingen of suggesties?
Stefaan Lammertyn/Pixular
www.sm4kmo.be
Volg ons ook op Twitter:@slk8500
#SM4KMO
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Stefaan Lammertyn - Pixular - @slk8500Friday 14 December 12
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Pixular.be
Pixular
Friday 14 December 12