les mills tr1be
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TR1BE
LEs MiLLs
OUR AMBiTiON IS TO TOUCH 100 MILLION PEOPLE EVERY WEEK
WE aRE
LEs MiLLs aNd WE aRE
TO cREATiNg A fiTTER pLANET
In community centres, church halls, corporate chains and
chic city clubs, people get stronger, leaner, fitter, faster because of us.
We inspire a life-long love of exercise, of joy of movement and leading active lives.
In schools, in homes, at workplaces and on weekends, we want to be there.by preventing MaJOR HEaLTH ISSUES CaUSEd BY INaCTIVITY and OBEsiTY A cONsTANT VOicE THaT COMPELS PEOPLE TO MOVE.
transform
TO FaLL ININTO CREaTING NEW WAYs FOR PEOPLE
love fitnesswith
We create life-changing fitness experiences, everytime, everywhere.
We are one tribe, bravely changing the world. We are family.
a family company, united in our love of movement, music
and the pursuit of healthy living for ourselves and our planet.ONE TRIBETHE pOWER OF unity
ONE TRIBEONE
No hidden agendas, no oppressive hierarchy. We listen to the smallest
voices, and we honour our differences. and once a decision is made we all
get on with it. We tackle the hard stuff head on, actively support each other
and seek opportunities to grow. We applaud great work; we play and party
hard. dancing at all tribal gatherings is compulsory.
WE dON’T ALWAYs AgREE
fighTs fAiRBUT everyoneeveryone
ladder all the crazy s
tuff happens at th
e edge of our limits.
We push hard to always do our best work; everyone
around here is in relentless pursuit of improvement.
We need genius doers, not bullshit ta
lkers.
Tall poppies, not wallflowers. R
isk-takers,
innovators and rebels - step up.BE BRAVE cOURAgE
IS THE ladder
TO gREAT hEighTsBE BRAVE BRAVE
WE MOVE
When something needs doing, we do it. When something needs saying, we say it.
We tackle the big things first. The important things that are hard require courage
and sweat. Make things happen. Take action.
Own your disappointments. Revel in your triumphs.
Keep up. fAsT
WE PLaY TO OUR sTRENgThsWe moveWe move
chANgE THE WORLdChanging the world won’t be easy. There’ll be doubters, haters. Those who cling tight to
yesterday’s ideas. But here, in this place, and wherever the tribe is gathered, we dare
to dream. Be audacious. Be willing. accept difference. Embrace NEW . We love
talent, creativity, optimism and fun. Bring yours to work every day. Let’s create
new and better ways to help people take their first steps on the road to fitness.
betteraNd MaKE ITCHANGE THE WORLDCHANGE THE WORLD
Believe it can be done. Trust that it’s possible. Be prepared to
change yourself. Ultimately, that’s how it’s done.
We change the world one person, one couple, one family, one
company, one club, one city, one country, one continent at a time.
IT STaRTS WITH
LET’s MOVE!LET’S MOVE!LET’S MOVE!
aNYTHING ELSE IS JUST a WaSTE OF GOOd OXYGEN
WHY aRE WE HERE?
IS SIMPLE: OUR pURpOsE
fiTTER, hEALThiER pLANETcreate ato
FITTER, HEALTHIER PLANETcreate a
2FITTER, HEALTHIER PLANET
their bodiesWE’VE REdEfiNEd THE RELaTIONSHIP PEOPLE HaVE WITH their bodies
WHERE aRE WE?
MiLL1,000,000Ns OF PEOPLE
FaLL INAROUNd ThE WORLd
WITH fiTNEsslove
We’re EVERYWhEREEVERYWHEREANd hELpEd
Big. hAiRY.. .Ours
202020/20 gOAL:
100/20 gOAL:
BUSINESS GROW TH:20 MILLIONWEEKLY WORKOUTS IN LIVE VENUES
100 MILLIONPEOPLE PER WEEK HaVING
a LES MILLS EXPERIENCE
IS THE gRiZZLY BEAR Of AMBiTiONs
TO BE a BILLION dOLLaR COMPaNY
OUR gOALs fOR
Ours
WHERE aRE WE GOING?
JUSTA N d
03 02 01 GO
we’regETTiNgsTARTEdSTARTEDGETTINGSTARTEDGETTING
3approach
ThEMEs:3cULTiVATEcApTUREBUiLd
WE’VE BROKEN THIS
OUR BROAd sTRATEgY
CORESTRENGTH
IS TO BUILd a ROBUST ECOSYSTEM aROUNdOUR WORLd CLaSS PROGRaMMING
‘LIVE IN CLUB’GROWTH
GaME CHaNGERSINTO
WHaT dO WE NEEd TO dO?
3
We will maintain our leadership in exercise programming and surround it
with a great consumer BRaNd, healthy relationships and motivated teams.
BUiLd CORE STRENGTH 11
essentialessentialWE KNOW THaT a
TO a HEaLTHY BOdYsTRONg cORE
fOR OUR BUsiNEssfOR OUR BUsiNEssIT’S THE SaME
IS
essential
WITH LEs MiLLs
LIVE GROUP EXERCISE IN GYMS IS
It is the ultimate expression of what we stand for. We will continue to tell our story
and broaden our reach into clubs. We’ll invest in improving our sales, club coaching,
marketing and agency performance and take our programs to new territories.
cApTURE ‘LIVE IN CLUB’ GROWTH 22
synonymous
RULEs
3cULTiVATE GaME CHaNGERS 3
We will try new things that fit with our core strength
then pick the winners and go hard.
RULESMaKES ITS own own LEs MiLLs
RULESown
We live our core values to the max, everyday. We are warriors in the worldwide
fight for fitness. We’ve been training all our lives. and we welcome those who want to
train with us. Our fighting spirit thrives at the core of every strategy, every
program and every member of our tribe.
LEs MiLLsWe are
WE aRE moremore JUsT EXERcisEthanthanLES MILLSLES MILLSmore than
Join the MovementLESMILLS.COM