"les secrets de l'onboarding" par oussama ammar
TRANSCRIPT
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Many thanks to:
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Growth Hacking Meetup
- Activation -
Episode 2
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How do I activate users?
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Activation is when visitors do what you’ve decided beforehand they should do, when they take an action which furthers your goals.
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Possible Activation Goals
Get their email addressGet them to create an accountGet them to read somethingGet them to comment on somethingGet them to share somethingGet them to buy somethingGet them to fill out somethingGet them to watch somethingGet them to interact with someoneAnd many more
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Landing PagesIt’s a page you create within your product to direct people toward certain campaigns
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Landing Page Characteristics
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Limited Navigation
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Single callto action
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CongruousLanguage
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The Launch Page(or “coming soon” page)
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Use it to get traffic(not just activations)
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The headline and subhead is everything
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Emotional imagery is a must
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Don’t let the list grow cold
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Post your launch page to betali.st and erlibird.com
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For a quick result
Landing Page Launch Page
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Good Copywriting
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• The headline should mentionyour unique value proposition
The Headline should mention your unique VP
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Long copywriting is good for expensive items.
Short copywriting is good for less expensive items.
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Different audiences respond differentlyto certain words
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Social proof= Copywriting
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Don’t forget the MicrocopyConfused visitors won’t
do what you want
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Great Examples of Calls to Action
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Leave nothing to their imaginationTell them what you want
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Gamification Examples
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Gamification can cause someone to complete actions they
normally wouldn’t complete.
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Progress
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Awards
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Leaderboard
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Pricing Strategies
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Perfect Price Discrimination
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Multiple TiersOptions give people confidence to buy
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Suggestive Tier NamingNames like “Bronze, Gold, etc”
don’t really help customers decide
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Free Trials, Discount Codes, etc.
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Bundling
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You are Welcome to Join the Adventure