lesley university: improving seo with ektron

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Follow Us @Ektron or Visit ektron.com/CaseStudiesTo Learn More

CAMBRIDGE, MASSACHUSETTS-BASED LESLEY UNIVERSITY

PREPARES MORE TEACHERS THAN ANY OTHER PRIVATE

INSTITUTION IN NEW ENGLAND AND IS ONE OF THE

LARGEST U.S. PROVIDERS OF GRADUATE PROGRAMS FOR

EDUCATORS. THE UNIVERSITY OFFERS UNDERGRADUATE

AND ADVANCED DEGREES THAT PREPARE INDIVIDUALS

TO BECOME LEADERS IN EDUCATION, COUNSELING AND

PSYCHOLOGY, EXPRESSIVE THERAPIES, THE ARTS, AND A

VARIETY OF OTHER PROFESSIONAL FIELDS.

https://twitter.com/Ektron

http://www.ektron.com/Case-Studies/

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CHALLENGES

• Website had evolved over the past 13 years with no consistency of labeling, no taxonomies, and had a haphazard site architecture There was no intranet for students or University community

No search visibility presence



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MAKING THE EKTRON SELECTION

• Lesley considered open source, but determined it needed the strengths and responsiveness of a commercial vendor

Candidates included Adobe, Sitecore, and Ektron

Ektron selected for “the best mix of pricing and features”



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GOING RESPONSIVE

• More than 112 million Americans — one-third of the US adult population — will own a tablet by 2016

“ As students and prospective students access our content more through mobile devices, responsive design was not even a ‘nice to have,’ it was a mandatory feature. Strategically, we didn’t want anything that did not have responsive design. We wanted a state-of-the-art content management system. ”



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• Every faculty member to have a dedicated page with their profile and where the content for each faculty page would be updated regularly

• Site editors reduced from 186 to 30

• Weekly “web clinics” to help the editors familiarize themselves with the CMS

• In four months 1600 web pages created

• Editors trained in the Ektron CMS

• Several subdomains consolidated into one site

• New intranet created on Ektron CMS

FOUR MONTHS TO IMPLEMENTATION



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Over 50 percent growth in visits since launch Organic search increased over 285 percent

PHENOMENAL GROWTH IN SEO



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Delivering enterprise Web Content Management Software and Digital Experience Management solutions. Ektron empowers

organizations to fully realize their digital marketing potential by Connecting Content to Revenue.

Founded in 1998

Headquarters in Nashua, NHWorldwide Offices in Australia, Canada, and the United Kingdom

Regional Offices in Denver, Richmond, and San Francisco

Over 3,800 customers and 12,000 sites including Fairmont Raffles Hotels International, Las Vegas Sands, Microsoft, and NASDAQ

200+ Employees



lesley university: improving seo with ektron

Technology

ektron ektron

ektron cms

ektron selection lesley

us adult population

site editors

responsive design

site new intranet

university community