leslie khoo portfolio book

LESLIE KHOO

P O RTFOLIO

B Y

L E S L I EK H O OG r a p h i c D e s i g n

INTRODUCTION

Hello, lets do an introduction.My name is Leslie Khoo Seng Hong,

born 9th July 1990 and I am a passionate Graphic Designer.

I enjoy graphic design, illustration,photography, music, fashion and

epic design in general.

I graduated from The One Academyand this is my portfolio.

TABLE OF CONTENT

I am myself

Personal information

Branding and Corporate Identity

Typography

Visual skills

Print projects

Final Major Project

Illustration

/ I am myself /

/ I am myself /

I ammyselfLets talk about who am I. In hereI hope you’ll find what you are looking for or at least get inspired on the way?

I am a young graphic designer that studied atThe One Academy, in Kuala Lumpur, Malaysia.Like many Malaysian people, I am very passionate about my food and the same passion drives my work. I design mostly prints,corporate identity design, packaging, andother traditional design or more creative. Noproject is too great to overcome and I amalways willing to try my best to achieve whatis expected. There is always a solution to youryour problem and of course when there is awill, there is a way.

I have always valued an open mind in design,it is important for a good praphic designer toadapt his or her style to the request. There areas many styles as there are tastes in the world,and there are as many tastes as there are individuals. With this factor in mind it is essential to be creative, curious and have a broad graphic culture. Trends and fashions are ever changing and it is important to stay ontop and even ahead of what is happening in the design world.

In my childhood I have had the opportunity to learnt art and music, therefore there how I expand my knowledge of knowing art. All in alldifferent period, the art tranformation is so amazing from how realism turn to surrealismby later pop art by David Warhol.

During my design studies, I inherited the nickname “ah hong” which mean wind. This was due to the fact that I was able to adapt my style for each project I really strive to come up with the epic creative content without of course neglecting the quality of my work. I was also able to work for a typical bookeeping and handling any front desk services. I was given the responsibility to serve the clients and allow them to understand the services were provide from the company and explain how they could save money with our services of virtual office in pass 10 years.

Today I have a passion for online trends, I would like to think of myself as a trendy geek. What’s in, what’s out, what is yet to come, I love being the first to have seen the new youtube trend, the last internet meme, the next Tumblr fashion, the upcoming underground musician or the rising hit series. It is my guilty pleasure. Also, discovering new illustrators or graphic designers allow me to try new techniques and broaden my range of styles.

If you have any more questions towards me, it is my pleasure to answer.

If you have job opening, I am interested to invite for interview.

And if you like what you see you can take a look at my tumblr webpage at:

http://lksh1990.tumblr.com

Last but not least, enjoy your reading!

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Graphic DesignerLESLIE KHOO

Address : No 9, Jalan Badam 6, Taman Cheras, 56100 Kuala Lumpur, Telephone : +6017 - 601 5825E-mail : [email protected]

Nationality : MalaysianAge : 25Birthplace : MalaysiaFluent in English, Chinese, and Mandarin

PsId Ai

COMPUTER SKILLS KNOWLEDGEOther: MS Office, iWork, Google Sketch, Sketchbook

Branding

Packaging

Print/Layout

Drawing

Painting

Marketing

Photography

/ Personal information /

EDUCATION WORKEXPERIENCE

2015 Bachelor of Graphic Design

at The One Academy(University of Hertfordshire)Subang, Petaling Jaya

2011 Diploma in Mass Communication

(Graphic Design)

at TAR college, School ofArt and HumanitiesSetapak, Kuala Lumpur

2008 SPM in Art Stream

at SMK Sri Hartamas

032012-2015Art Tutor cum illustration

at Global Art

09 - 122014Administration cum freelance

Graphic Designer

at Zouk Spa Sdn. Bhd.

03 - 072014Administration cum freelance

Graphic Designer

at Business Butler Business Centre

11 - 032007-2010Sales Promoter

at Switch Apple Retailer Store

/ Personal information /

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A collection of projects goingfrom logo design to poster and from page layouts to promotional item.

BRANDING &CORPORATEIDENTITY

F R I MLOGOREDESIGN

This is a redesign logofor FRIM.

The idea for creating new logofor FRIM was due to overdated,and need to redesign and givea new promise to the audience.

Creating a new identity for it,my idea of SMP (single mindedproposition) was :Beyond Exploration.

FOREST RESEARCH INSTITUTE MALAYSIA

C : 31.25M: 0Y : 100K : 0

C : 0M: 0Y : 0K : 100

Namecard Design

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/ Branding & Corporate Identity /

A SOCIALIMPACTTOUR

ExperienceIn The

FRIM Park

01.08.12-03.08.12

Landscape Banner

Poster

Vertical Banner

PROFESSIONAL DEVELOP-MENT & EMPLOYABILITY

A creative Resume &Stationary Package ofSelf-identity

a strong foundation or stability, as it is rooted to the ground through a solid base.

It is also given a meaning of creativity. Two triangle form a letter word of K, as is my very first name.

As for the colors chosen:Yellow- full of creative and intellectual energy and it is also symbolizes wisdom

Purple- color of good judge-ment and seeking spiritual fulfillment.

C : 31.25M: 0Y : 100K : 0

C : 0M: 0Y : 0K : 100

C : 0M: 0Y : 0K : 100

h t

t p

: /

/ l

k s

h 1

9 9

0 .

t u

m b

l r

. c

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A SOCIALIMPACTTOUR

EXPERIENCE IN FRIM PARK01.08.2012-03.08.2012

www.frim.gov.my

Creative Resume &Promotional KitThe processes used to market oneself with a view to opening a dialogue with industry and securing employment.

The idea behind of it was inspired by the conservative brand, like “Gong Woh Tong”, T.S.L. jewels and Chye Seng Huat Hardware. I adapt the idea of it and created my own identity, the reason I chosen this as I want to give a try on a vintage style and to be more diversification on this identity.

C: 0M: 0Y: 0K: 100


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Studio house concept for “KSH 邱聖峰“


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Creating new fonts by usingobjects to form a new typoand create a poster series.

TYPOGRAPHY

TYPE ASOBJECT

Creating fonts by using object, and further develop individual design approach.

Through this studies, creating fonts can be much more possibilities. Not only creatingfancy fonts, but the application of its visuallanguage, materials, and techniques mustbe well present of its idea and its context.I got this idea from a female product, andI love shopping around at the cosmeticarea. I can see some male promoters are well make-up, and this is how it inspiredme.

/ Typography /

// 17 / 48 //

Here will be using illustrationand photography skills to generate a series of poster.

VISUALSKILLS

Kota KeumunanKota yang padat, bukan saja apa barang-barang senang didapati, juga satu tempat yang pelbagai jenis makanan, kedai-kedai, dan sebagainya.

KOTA KEUMUNANExploration, trials and accidents can aid the development of a personal visual language.

On this project, it’s needed skills of techniques, technologies, processes and materials appropriate to graphic design and how these fit into a professional context. For this project, it’s needed to deliever an iconic location to the audiences to understand about my exploration on this location,and convey it to my professional skillsto illustration from an images. Thelocation I had chosen was Chow Kit.

/ Visual Skills /

// 23 / 48 //


Kota KeumunanKota yang padat, bukan saja apa barang-barang senang didapati, juga satu tempat

yang pelbagai jenis makanan, kedai-kedai, dan sebagainya.

ArttooA story about a tattooartist in his daily lifeand passion towardart.

The idea of doing this asignment was to gain knowledge about tattoo. Tattoo is not only about its beauty and art, it’s also bring context to it. Every tattoo lover come with a motive, they want their tattoo to grave onto their skin due to somebody want to remind themselve, some even want it to protect themselves from the bad. So they decided to tattoo onto their skin.


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PRINTPROJECTS

THE LIVE PITCHTo understand market factors such as audience and user needs that

affect the design, hence to successfully promote creative designwork against competition and to professional audiences.

Through this assignment, I had practiced explore visual languages, materials andprocess including thorough research, design development and critical evaluation ofideas and solutions that appropriate to client and user needs. Hence I have practicehow to employ resourcefulness and entrepreneurial skills to support my concept and

ideas.

/ Print Projects /

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Poster

Banner

BUSINESS PROPOSAL

The business proposal project was about “KITSCHEN” fashion brand, by helping them geting new theme for their new arrival cloth.

By doing this project, we got learned how to propose an idea to a fashion brand company like kitschen. Through the process for this project, is taught how to layout the concept, ideas, the copyright law, and art direction. When completion to it, it will then presented it with a lookbookto the client to propose the idea to them.

Top: Window displayRight bottom: Lookbook

/ Print Projects /

// 35 / 48 //

Poster Series

PackagingDesign

Best naturally organicA rich taste of soy was made by dedicated people, produced in a small bactches for excellent quality

and freshness. With notadded any syntheties to preserve the rich and aroma taste of soy in our

creation.

Aren’t thoughtful of having us on Earth?

The best handcrafted for an authentic

taste of flavour

Ingredients:

certified organic bean (canada)organic sugar & filtred water

Fakta Nutrisi / Nutrition Facts

Nilai Hidangan / Serving Size: 300ml

Setiap / Per 100ml

Tenaga / Energy 47 kcalLemak / Fat 0 gKarbohidrat / Carbohydrate 11.3 gGula / Sugar 0.3 gProtin / Protein 4.8 g

Certified by Organic Ecocert ®

*Keep in refrigerator after opened*Beware of bean, if you are allergic

to it.

A bottle of soy milkDistributed by: JC Marketing & Trading (00154193-D)NO. 568-13-42, 3 1/2 Miles off Jalan Ipoh, 51200 Kuala Lumpur, Malaysia.E-mail: [email protected]

SOY

MILK 300 ml

organic

BLACK

SOY

MILK 300 ml

organic

OAT

MILK 300 ml

organic

Stickers

Product Desciption

DESIGNENTREPRENEURSHIP

A product design which identify market factors such as audience and user needs that affect the design

process and its outcome.

As I’m taking this opportunity to further developmy mother home brand soya milk, also to develop

a range of alternative solutions to set problems.Examples like: the label was outdated, and not

following to the current trend, the design layoutwas too complex affected consumer din’t want to

see it.

I’m using the idea of simplicity and easy under-stand design layout, so this will led consumer

easy to view the brand and the differenciate thedifferent taste

/ Packaging Design /

// 39 / 48 //

Soy milk, which is made from soaking, grindingand boiling soy beans with water, is a very nutritious drink. Soy is naturally high in essential fatty acids, proteins, fiber, vitamins and minerals. These nutrients provide energy and keep your body functioning at its optimum level. Below are the six most important health benefits you can acquire from drinking soy milk.

1. Improve Lipid Profile

The most important attribute of soy milk is its ability to improve your blood lipid profile. Unlike dairy milk,which is high in saturated fat and cholesterol, soy milk fat is mostly unsaturated with zero cholesterol. The monounsaturated and polyunsaturated fatty acids in soy can inhibit the transport of cholesterol into your blood stream. Studies have shown that regular intake of soy can significantly lower you blood concentrations of triglyceride and low density lipoproteins (LDL) and raise the level of high density lipoproteins (HDL). This combined effect makes soy milk an ideal drink if you have high cholesterol or have a family history of coronary heart diseases.

2. Strengthen Blood Vessel Integrity

The omega-3 and omega-6 fatty acids as well as the powerful phyto-antioxidants in soy can effectively protect your blood vessels from lesions and hemorrhage. These compounds bind to the blood vessel lining and defend your lining cells from free radical attacks and cholesterol deposits. The binding of these nutrients also improve the fluidity and flexibility of your blood vessels so that they are much more resilient to blood pressure changes.

3. Promote Weight Loss

Soy milk is naturally lower in sugar content than regular milk. Cow's milk has about 12 grams of sugar per cup as opposed to only 7 grams in soy milk. This is why a cup of whole soy milk has only 80 calories, which is the equivalent of skim milk. In addition, the monounsaturated fatty acid in soy milk can inhibit your intestinal absorption of fat, which is another great advantage for weight loss. Drinking soy milk also gives you an extra dose of fiber, keeping your feeling fuller for longer time.

4. Prevent Prostate Cancer

Soy milk is a rich source of phytoestrogen, a unique plant hormone that can inhibit the production of testosterone in men. Reduced testosterone levels can significantly cut the risk of prostate cancer. Studies have shown that men who eat a soy-rich diet are less likely to develop prostate hypertrophy or prostate cancer.

5. Prevent Postmenopausal Syndromes

During menopause, a woman’s natural production of estrogen drops to a minimum. The sudden reduction of estrogen creates a number of health problems for postmenopausal women. Postmenopausal women have higher risks of heart disease, diabetes and obesity. They are also more vulnerable to depression, mood swings, insomnia and other psychological disorders. The phytoestrogen in soy is an effective estrogen replacement. Regular intake of soy is a great way to prevent and alleviate these postmenopausal syndromes.

6. Prevent Osteoporosis

Osteoporosis is another age and hormone related disease. The phytoestrogen in soy can help accelerate calcium absorption by your body and prevent the loss of bone mass. For the maximum benefit, make sure to buy the soy milk that is fortified with extra calcium and vitamin D.

Visit FitDay.com for other great tips on diet and nutrition.

Whatare the

ofSoy Milk

?

organicSOY MILK

JC Marketing & Trading (00154193-D)

E-mail: [email protected]

Promotional Kit - Flyer


Illustration

DRAWING - ILLUSTRATION

/ Illustration /

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Using the fundamental design skill to create an illustration poster

The project was taught by using simple design fundamental from dot, line, shape and volume to create a series of poster. The first series poster was inspired by a arcadegame, the second poster was inspired by Lady gaga and anna sui. So I combine theminto an illustration poster series.

FINALMAJOR

PROJECT

A project to introduce about lightand music, how does it maniulatehuman emotion. A set of poster,booklet, and products.

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SELF-INITIATED BRIEF

An interactive art that manipulate human emotion, and how light and musicaffect human lifestyle.

In this project, I’m doing an interactive art. Which viewer can interact with the project to furtherunderstand how light and music manipulate human emotion and affect their decision making, asemotion is quite subjective. Everyone have their preference of needs and wants and different ofperspective toward to the project. So you do the judging.

/ Final Major Projects /

R A V ER A V ER A V ET E R M I N O L O G Y

THE MOMENT WHEN LIGHT AND MUSIC WHERE MET.AND THEN THIS IS HOW ITS BEGIN. 2015

L I G H T

+

M U S I C

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