Portfolio

Leslyn Parker

Client: Optus Project: National SMB campaignExecution: Large format outdoor & digital

Client: Jasper & EveProject: Launch of new brandExecution: Brand identity, CMS site (Shopify), social media accounts, web and social media banners, EDM’s

Alternative header banners

Client: Jasper & EveProject: Winter season rangeExecution: Google re-targeting and social media ads

8.7Minvested into the community (FY16)

8.7Minvested into the community (FY16)

17,796 students reached as part of the Kids Helpline @ School program

17,796 students reached as part of the Kids Helpline @ School program

11 Future Makers graduated from our inaugural innovation accelerator program and received a seed funding grant

95%of students improved their literacy through the mobile student2student program

95%of students improved their literacy through the mobile student2student program

108,631students attended a Digital Thumbprint workshop

108,631students attended a Digital Thumbprint workshop

516 staffhave mentored 876 students under the ABCN program

516 staffhave mentored 876 students under the ABCN program

423,000 raised by the Optus Tour De Cure team

$ 423,000 raised by the Optus Tour De Cure team

$

11 Future Makers graduated from our inaugural innovation accelerator program and received a seed funding grant

8.7Minvested into the community (FY16)

8.7Minvested into the community (FY16)

17,796 students reached as part of the Kids Helpline @ School program

17,796 students reached as part of the Kids Helpline @ School program

11 Future Makers graduated from our inaugural innovation accelerator program and received a seed funding grant

95%of students improved their literacy through the mobile student2student program

95%of students improved their literacy through the mobile student2student program

108,631students attended a Digital Thumbprint workshop

108,631students attended a Digital Thumbprint workshop

516 staffhave mentored 876 students under the ABCN program

516 staffhave mentored 876 students under the ABCN program

423,000 raised by the Optus Tour De Cure team

$ 423,000 raised by the Optus Tour De Cure team

$

11 Future Makers graduated from our inaugural innovation accelerator program and received a seed funding grant

Client: OptusProject: Present summary of key Sustainable achievements as an infographic (concept only)Execution: Intention to be used on social media posts, presentations and web page

Client: OptusProject: Annual Sustainability reportExecution: Online PDF and printed booklet

Client: Optus Project: Urgent incentive EDM - consumer facingExecution: Large format outdoor & digital

Pitch for Continental, side dishes campaign.

Key visual (also meets branding guidelines)

Social media advertising

P.O.S

In-store experential

Pitch for Continental, side dishes campaign.

Key visual (also meets branding guidelines)

Social media advertising

P.O.S

In-store experential

Pitch for Continental, side dishes campaign.

Key visual (also meets branding guidelines)

Social media advertising

P.O.S

In-store experential

Client: ContinentalProject: Online and POS roll out adhering to brand guidelinesExecution: Social media banners & posts, online static header banners, food stands and grocery aisle POS

Oral-B ADA conference - Power brush exhibition signage for Dental Professionals

Client: Oral BProject: Product launch at trade showExecution: Exhibition signage

Collaborative online interactive (UX) piece for Toyota used cars (design only)

Example of selected button with pop up

Example with activated slidebar

Example of selected categoryClient: ToyotaProject: UX piece for Toyota used cars (design only)Execution: UX pop up

Click state example

Activated slide-bar example

Learning Fiesta is coming

2016

7-8 June#LearningFiesta2016

Entertainment Everywhere

.

Hear from Google, Amazon, Fetch, Universal Music and other Optus Entertainment Leaders

Learning Fiesta is coming7-8 June#LearningFiesta2016

2016

Find out more >

Learning Fiesta is comingFind out more >

2016

2016

7–8 June#LearningFiesta2016

Learning Fiesta registration now open

Selected June offerings to help you be bold, curious and make a connection: • Optus entertainment story• The Premier League: a game changer for Optus• New World of Music and Optus• 2020 Entertainment vision (Google)• Digital transformation (Amazon MD)• Yes TV by Fetch (Fetch CEO)• Virtual and augmented reality for entertainment

Entertainment everywhere

.

Client: OptusProject: Training event - 1Execution: Online banners, posters and static digital kiosks

23 – 24 August#LearningFiesta2016

Curious about all things Digital? • Wearables• Digital Experiences and Workplaces• SMART Cities and the Internet of Everything

• Virtual / Augmented Reality• Digital Skills

Learning Fiesta registration now open

Digital first3

Search Espresso for Learning Fiesta

23 – 24 August#LearningFiesta2016

Curious about all things Digital? • Wearables• Digital Experiences and Workplaces• SMART Cities and the Internet of Everything

• Virtual / Augmented Reality• Digital Skills

Learning Fiesta registration now open

Digital first3

IMM02449

Search Espresso for Learning Fiesta

Client: OptusProject: Training event - 2Execution: Online banners, posters and static digital kiosks

New logo/branding for gourmet café

Client: Espresso Bar NarrabeenProject: Brand designExecution: Logo design, signage and coffee card

The end