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LESS IS MOREUser Interface and Experience on the Web

You’re not only designing the road, but also the driver’s journey

Vehicle = UserRoad = InternetSignage Graphics = UX/UI

USER Human Being with a Personality

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STEVEN

A3C: It’s confusing how to find the map and venues. I’m visiting from D.C. and want to experience as much as possible. But I’m lost before I even get on my journey.

?The less you make the User think the longer they stay on your Site

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ALEX

IRS: there is so much information on this site which is good, but the layout makes finding what I need difficult. The search doesn’t usually pull up relevant data pertaining to my search criteria. I spend so much time searching for infomration that I need. I just don’t think its efficient.

ALEX

Etsy: I l ike to shop on Etsy because the layout allows me to find the information I need about the product and seller quickly. I don’t have to search or click on different links to find out about the sellers reputation, product description, or the shop policy.

BE kINd To your Users!

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kRISTIN

Amazon: When you buy something off Amazon and you click “Place your order” the screen that pops up next is full of text and images and links, and in the top left corner in tiny print it says “Thank you for your order”. I have to search for it to make sure it was processed. I want a confirmation screen that only says that my order was processed.

dETAILReassurance with clear notifications

JUAN CARLOS

delta: Easy interface, real time information.

UNIVERSALDon’t make me think!

- steve krug

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SIMONE

Alonai: Site has unclear parameters in searching and does not sort or filter. It has percentages and weird numbers on it that don’t mean anything to me. And it lists the same shoe repeatedly but in different sizes. So, to me, it just seems unorganized, unprofessional, and cheap. That and I’d end up spending hours online trying to figure out what was even available in my size.

GOALFormulate UI/UX around goal of site

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SIMONE

Nordstrom: One of the only places that I know for a fact sells small, modern, awesome shoes. And they have an iPhone app that also makes it VERY easy to look and shop. If other websites were like this, then I would be WAY more broke and have LOTS more shoes.

of users admit to making judgments about a

company’s credibility based on their website’s design.

75% 85% 94%

of B2B customers search the web before making a

purchase decision.

of a website user’s first impressions are design-related.

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CREdIBILITy

Linda

Fast Company: Your time is important. Getting there should be as easy as being there.

kNOw dA RULESBefore you break them

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design is not just what it looks likeand feels like,

design is how it worksSteve Jobs

(AKA - The Mechanics)

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EXpERIENCEBrand

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LESS IS MOREUser Interface and Experience on the Web