less it and more saas & cloud - andy schroepfer, rackspace

1

Did You Hear About…

SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS

Agenda

Rackspace Overview

Cloud Computing

Fun Insights

SaaS AppMatcher.com

4

Feel Free To Answer Your Phone


5

The Squeaky Wheel…

…Gets Your Time


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Hello! I’m Andy Schroepfer

VP / Sr. Equity AnalystNext-Gen Communications

Internet Infrastructure Services

Andy.Schroepfer@Rackspace Mobile: (612) 325-4891Office: (210) 320-3308Twitter: @AppMatcherFacebook: /schroepfer

FounderPresident / Managing Partner / Evangelist

Research – Investments - Innovation

Vice PresidentEnterprise Strategy

SaaS & F500


Meet Rackspace

Market Leader

Global Presence

Valuable Differentiation

Hosting Specialist

2009 2008 Y/YRackspace

$629mn $532mn 18.2%

AT&T $433mn $411mn 5.4%

Savvis $266mn $260mn 2.3%

Terremark $149mn $134mn 11.2%

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On-PremiseDataFixedInhibitingMine

On-DemandInformation

ScalableEnabling

Ours

Apps

Decisions

Capacity

Opinion of IT

Ownership of IT Success

Matters More Than EverSpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS

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The “Cloud”

It Seems Everyone Is Going Cloud

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Train Is Leaving

The Station


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Haven’t We Heard This Before?


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Looking for the writingon the wall?


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True! Some Trends Take A While


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So…

You Have

Time To Think?


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CIO Thoughts On Cloud

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THE MOST BASIC QUESTION


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But, What’s On YOUR Mind?


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Too Busy To Care?


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Lost My Password


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Do You Feel All Alone?


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Maslow Types Unhappy In IT

RackerTalent.com


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Does This Describe Your Attitude?


All You Care About Is Price

Pennies / Hour

Dollars / Day

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Good For Cloud

Not Good For Cloud


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What Is The Cloud?


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Figure 20: Plan to use cloud computing


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Look Familiar?

These Are Your Servers


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These Are Your Servers On Cloud


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Rather Have A Cloud In Your Office?


The Rackspace Cloud

Virtual Hosting on steroids, redundant and

replicatedHigh performance

customizable raw compute Inexpensive, CDN enabled

scalable storage

CLOUD SITES CLOUD FILESCLOUD

SERVERS

All backed by Fanatical Support & Industry leading Service Level Agreements

Cloud Market Will Separate

Self-Service

ManagedService

For Everyone, Not Everything

EveryFirm

NotEveryApp

Get There Sooner With Hybrid

Cloud

Dedicated

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SaaS…The Other “Cloud”

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App Portfolio Circa 2000

EMail

Collaboration

CRM

Billing

Payroll

Web Site

Project Mgmt

Blog

Accounting

Conferencing

EMail

Collaboration

CRM

Billing

Payroll

Web Site

Project Mgmt

Blog

Accounting

Conferencing

HRIS

Recruiting

Help Desk

Marketing

EMail

Collaboration#1

Billing

Payroll

Marketing

General Ledger

Compliance

Benefits

Partner Portal

Intranet

Bus.Unit #1

Bus.Unit #2

Inventory

Conferencing

CRM

Analytics

Advertising

Officel

1-4Employee Firms

100-149Employee Firms

1,000-1,499Employee Firms

70%Desktop

25%Desktop

10%Desktop

28%SaaS

45%SaaS

2% SaaS

2%Server

30%Server

88%Server

Presentation Advertising

E-Commerce

E-Commerce

Spreadsheet

Document Storage/Backup

CAD

IndustryApp #1Bus.Unit #1

Office

Public Co.#1

IndustryApp #1

IndustryApp #2

Desktop

Server-Based

SaaS

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You Have Lots of Apps

EMail

Collaboration

CRM

Billing

Payroll

Web Site

Project Mgmt

Blog

Accounting

Conferencing

EMail

Collaboration

CRM

Billing

Payroll

Web Site

Project Mgmt

Blog

Accounting

Conferencing

HRIS

Recruiting

Help Desk

Marketing

EMail

Collaboration#1

Collaboration#2

Billing

Payroll

Marketing

General Ledger

Compliance

Benefits

Recruiting

Partner Portal

Intranet

Bus.Unit #1

Bus.Unit #2

Bus.Unit #3

Inventory

Advertising

Supply Chain

CRM

AnalyticsAdvertising

Officel

1-4Employee Firms

100-149Employee Firms

1,000-1,499Employee Firms

9%Desktop

15%Desktop

15%Desktop

90%SaaS

65%SaaS

40% SaaS

1%Server

20%Server

45%Server

Presentation Advertising

Social E-Commerce

Bus.Unit #4 E-Commerce

Spreadsheet Social

Document Storage/Backup

CAD IndustryApp #1

Bus.Unit #1 IndustryApp #2

Bus.Unit #2 IndustryApp #3

Office IndustryApp #1

Presentation IndustryApp #2

Public Co.#1 IndustryApp #3

Public Co. #2 IndustryApp #4

Desktop

Server-Based

SaaS

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There Is A Long Tail of Apps, But


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Being Known Is Most Important

Brand

Function

or

Availability


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Apps Want/Need To Be Found


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Finding Apps Shouldn’t Be Hard


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Buyers & SellersAre So Close


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Marketplaces Are Everywhere


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2010 RACKSPACE SAAS SUMMIT • OCTOBER 7, 2010 • SAN ANTONIO, TEXAS

Application Marketplaces

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Great…

If you know what you are looking forSpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS

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Small Company Need Small Apps

Big Company Need Big Apps


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Matching Is A Better Solution


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A Great Marketplace Needs

Many Buyers Many Sellers


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AppMatcher Lives Here


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Lots Of Potential Buyers!

8,


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Lots of Sellers!SpiceWorld 2010 • OCTOBER 22, 2010 • AUSTIN, TEXAS

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For All Apps (Sellers)…

…For All Employees (Buyers)


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Meet AppMatcher

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There’s Math Behind This!


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Great Marketplaces…

…Focus On The User


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Three Layers of Connection


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Someone Answered Our Trigger Question!


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I’m an App

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SaaS


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Target Client Profile Ensures Good Matches


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Industry, Size, & TitleActivity Updates


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I’m a Subscriber

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Answer A Few Simple Questions


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“I see dead people”

2 Apps”


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Process Builds Your App DNA


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Enter You Locker


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App Pages VisibleTo Search Engines

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Benefits

78

AppMatcherSearches For You

Everyday


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App Decision Meeting


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All Your Apps In One Place

For New Employees For All Employees


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Tell ‘Em You Find Apps On…


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Once You Go “Rack…..”

You Never

Go Back

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www.AppMatcher.com

[email protected]


less it and more saas & cloud - andy schroepfer, rackspace

Business

cloud computing

agenda rackspaceoverview

fun insights