less & more & better: executing ux strategy

33
LESS @RYNGRN MORE BETTER RYAN GREEN NASHVILLE UX 2013 AUG 22

Upload: ryngrn

Post on 29-Nov-2014

406 views

Category:

Design


2 download

DESCRIPTION

Having a great process or strategy for your design or UX project is great... but without solid execution, your project can turn into your biggest nightmare. Learn what to do less, more, and better to make your project a success.

TRANSCRIPT

Page 1: Less & More & Better: Executing UX Strategy

LESS

@RYNGRN

MORE

BETTER RYAN GREENNASHVILLE UX

2013 AUG 22

Page 2: Less & More & Better: Executing UX Strategy

@RYNGRN

AKA: HOW TO EXECUTE YOUR UX

STRATEGY SO THAT YOU WON’T FAIL MISERABLY

Page 3: Less & More & Better: Executing UX Strategy

@RYNGRN

Page 4: Less & More & Better: Executing UX Strategy

BY SHOW OF HANDS: AT YOUR WORKPLACE, IS THERE ANY FORMAL,

DOCUMENTED DESIGN / DEV PROCESS?

@RYNGRN

Page 5: Less & More & Better: Executing UX Strategy

IF TRUE, KEEP HAND RAISED: ARE YOU HAPPY WITH THE

CURRENT PROCESS?

@RYNGRN

Page 6: Less & More & Better: Executing UX Strategy

@RYNGRN

LAST QUESTION FOR EVERYONE:

WHO IS ACTUALLY IMPLEMENTING THE UX

IMPROVEMENT PROCESS?

Page 7: Less & More & Better: Executing UX Strategy

@RYNGRN

SURPRISE!

IT’S YOU

Page 8: Less & More & Better: Executing UX Strategy

REMEMBER, EVERY PROJECT IS A SNOWFLAKE.

@RYNGRN

Page 9: Less & More & Better: Executing UX Strategy

@RYNGRN

Page 10: Less & More & Better: Executing UX Strategy

Less is more.

@RYNGRN

- Ludwig Mies van der Rohe

Page 11: Less & More & Better: Executing UX Strategy

More is more.

@RYNGRN

- David Tudor

Page 12: Less & More & Better: Executing UX Strategy

Less is less.

@RYNGRN

- Jason Fried

Page 13: Less & More & Better: Executing UX Strategy

@RYNGRN

Page 14: Less & More & Better: Executing UX Strategy

I PROPOSE SOME MATH:

LESS + MORE + BETTER =

AWESOME

@RYNGRN

Page 15: Less & More & Better: Executing UX Strategy

EXECUTING GREAT UX STRATEGY MEANS:

LESS ___________

@RYNGRN

Page 16: Less & More & Better: Executing UX Strategy

EXECUTING GREAT UX STRATEGY MEANS:

LESS ___________

@RYNGRN

★ GUESSING WHAT SUCCESS MEANS

Page 17: Less & More & Better: Executing UX Strategy

EXECUTING GREAT UX STRATEGY MEANS:

LESS ___________

@RYNGRN

★ GUESSING WHAT SUCCESS MEANS

★ PILING ON EXTRAS (SCOPE CREEP)

Page 18: Less & More & Better: Executing UX Strategy

@RYNGRN

★ GUESSING WHAT SUCCESS MEANS

★ PILING ON EXTRAS (SCOPE CREEP)

★ ARBITRARY BENCHMARKS

EXECUTING GREAT UX STRATEGY MEANS:

LESS ___________

Page 19: Less & More & Better: Executing UX Strategy

@RYNGRN

★ GUESSING WHAT SUCCESS MEANS

★ PILING ON EXTRAS (SCOPE CREEP)

★ ARBITRARY BENCHMARKS

★ METRICS WITHOUT MEANING

EXECUTING GREAT UX STRATEGY MEANS:

LESS ___________

Page 20: Less & More & Better: Executing UX Strategy

@RYNGRN

★ GUESSING WHAT SUCCESS MEANS

★ PILING ON EXTRAS (SCOPE CREEP)

★ ARBITRARY BENCHMARKS

★ METRICS WITHOUT MEANING

★ BLIND ADHERENCE TO PROCESS

EXECUTING GREAT UX STRATEGY MEANS:

LESS ___________

Page 21: Less & More & Better: Executing UX Strategy

@RYNGRN

★ GUESSING WHAT SUCCESS MEANS

★ ARBITRARY BENCHMARKS

★ METRICS WITHOUT MEANING

★ BLIND ADHERENCE TO PROCESS

★ MEETINGS WITHOUT TAKEAWAYS

EXECUTING GREAT UX STRATEGY MEANS:

LESS ___________

Page 22: Less & More & Better: Executing UX Strategy

EXECUTING GREAT UX STRATEGY MEANS:

MORE ___________

@RYNGRN

Page 23: Less & More & Better: Executing UX Strategy

@RYNGRN

★ TIME ON THE “BIG THINK” & TRULY UNDERSTANDING

EXECUTING GREAT UX STRATEGY MEANS:

MORE ___________

Page 24: Less & More & Better: Executing UX Strategy

@RYNGRN

EXECUTING GREAT UX STRATEGY MEANS:

MORE ___________★ TIME ON THE “BIG THINK” & TRULY UNDERSTANDING

★ CLEAR DEFINITIONS. (DELIVERABLES, METRICS, STEPS, TIMELINE)

Page 25: Less & More & Better: Executing UX Strategy

@RYNGRN

EXECUTING GREAT UX STRATEGY MEANS:

MORE ___________★ TIME ON THE “BIG THINK” & TRULY UNDERSTANDING

★ CLEAR DEFINITIONS. (DELIVERABLES, METRICS, STEPS, TIMELINE)

★ COMMUNICATION. “EARLY AND OFTEN” IS THE MANTRA.

Page 26: Less & More & Better: Executing UX Strategy

@RYNGRN

★ TIME ON THE “BIG THINK” & TRULY UNDERSTANDING

★ CLEAR DEFINITIONS. (DELIVERABLES, METRICS, STEPS, TIMELINE)

★ COMMUNICATION. “EARLY AND OFTEN” IS THE MANTRA

★ PROTOTYPES AND PEOPLE

EXECUTING GREAT UX STRATEGY MEANS:

MORE ___________

Page 27: Less & More & Better: Executing UX Strategy

@RYNGRN

★ TIME ON THE “BIG THINK” & TRULY UNDERSTANDING

★ CLEAR DEFINITIONS. (DELIVERABLES, METRICS, STEPS, TIMELINE)

★ COMMUNICATION. “EARLY AND OFTEN” IS THE MANTRA

★ PROTOTYPES AND PEOPLE

★ ADDED VALUE. “IS THIS HELPING OR SLOWING US DOWN”

EXECUTING GREAT UX STRATEGY MEANS:

MORE ___________

Page 28: Less & More & Better: Executing UX Strategy

EXECUTING GREAT UX STRATEGY MEANS:

BETTER ___________

@RYNGRN

Page 29: Less & More & Better: Executing UX Strategy

@RYNGRN

★ TRANSPARENCY WITH DATA

EXECUTING GREAT UX STRATEGY MEANS:

BETTER ___________

Page 30: Less & More & Better: Executing UX Strategy

@RYNGRN

★ TRANSPARENCY WITH DATA

★ SOLUTIONS TO THE MAIN USER STORY / PROBLEM

EXECUTING GREAT UX STRATEGY MEANS:

BETTER ___________

Page 31: Less & More & Better: Executing UX Strategy

@RYNGRN

★ TRANSPARENCY WITH DATA

★ SOLUTIONS TO THE MAIN USER STORY / PROBLEM

★ CONNECTING-THE-DOTS FOR THE CLIENT WHEN YOU’

VE KNOCKED IT OUT OF THE PARK

EXECUTING GREAT UX STRATEGY MEANS:

BETTER ___________

Page 32: Less & More & Better: Executing UX Strategy

@RYNGRN

SUMMARY:

LESS BULLSH*T.MORE FOCUS & EFFICIENCY.BETTER COMMUNICATION.

#WIN

Page 33: Less & More & Better: Executing UX Strategy

THANKS!

@RYNGRN

TYPEFACES USED:

OSWALD

Droid Serif Italic

GREAT QUOTES:uxquotes.com inspireux.com/quote-archive/ uxquotes.tumblr.com