less talk, more action: how to get more stuff done (sheerb2b 2013)
DESCRIPTION
Darryl Adie of Ampersand Commerce talks to SheerB2B about how retailers can be more innovative by not just following their ecommerce platform's roadmap, integrating vertically, and partnering with a great team of technologists.TRANSCRIPT
Hello SheerLuxe.
ampersand. ampersandcommerce.com @AmpersandHQ
Darryl Adie. [email protected] @DarrylAdie
We help enterprise customers develop and improve their ecommerce operations using open source software.
We help enterprise customers develop and improve their ecommerce operations using open source software.
Ecommerce as a commodity.
All innovation in technology is (eventually) copied.
Therefore agility and innovation must be cultural.
Platforms build their core product roadmaps around utilitarian principles.
High growth retailers drive their own innovation not their platform’s roadmap.
The fastest growing retailers invest >33% of their IT budgets in innovation.
Source: Eccomplished, April 2013
Source: Eccomplished, April 2013
Keeping up or innovating.
Vertically integrated ecommerce players are winning.
More innovation. Unique product. Fewer diseconomies of scale.
Funded Examples. Nasty Gal Warby Parker Indochino Stella Dot Chloe & Isobel Frank & Oak Julep Beachmint Shoedazzle Modcloth Everlane Bonobos
>$1bn
Source: TechCrunch, September 29th 2012
Traditional retailers are integrating vertically, too.
Own brand launch.
What does innovation mean for your technology partners.
More integration. More touch points. More change.
Platforms must simply integrate with all necessary systems for innovation.
A brief case study on innovation.
£9m
How Why we (have to) get more done.
Technology partners have to facilitate retailer innovations.
The most innovative retailers are masters of their own destiny.
To work in partnership or not to work in partnership, that is the retailer’s question.
Thank You
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