lesson 4. easy web design for musicians

24
CVA Web cursus Day 4 Customize your site and think about a social media strategy

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4th lesson of the easy trainning for musicians: how to design a website at the Amsterdam Conservatorium. www.creativesocialedia.eu

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Page 1: Lesson 4. Easy web design for musicians

CVA Web cursus

Day 4

Customize your site and think about a social media strategy

Page 2: Lesson 4. Easy web design for musicians

Adding videos To quickly embed a YouTube video, simply copy the video’s URL from your web browser’s address bar

Paste it on a line by itself in your post/page editor (make sure that it is not hyperlinked): while viewing the video:

Copyright www.creativesocialmedia.eu

Page 3: Lesson 4. Easy web design for musicians

To customize the video’s size and settings, use a shortcode. You can do this by copying the video URL:

Then create a shortcode using the format below. Be sure to replace the URL listed here with the URL of your video, and the code is on a line by itself. [youtube=http://www.youtube.com/watch?v=JaNH56Vpg-A] Video Customization Options You can specify the width and height of the embedded video by adding &w=... or &w=...&h=...to the shortcode. It will automatically adapt to your theme’s content length and give you preferred dimensions. You can disable related videos by appending &rel=0. For example, this shortcode: [youtube=http://www.youtube.com/watch?v=JaNH56Vpg-A&w=640&h=385]

Copyright www.creativesocialmedia.eu

Page 4: Lesson 4. Easy web design for musicians

1. Add the url

2. Preview and save it

Page 5: Lesson 4. Easy web design for musicians
Page 6: Lesson 4. Easy web design for musicians

http://www.youtube.com/watch?feature=player_embedded&v=Cqxo8dR33JE

[youtube=http://www.youtube.com/watch?v=Cqxo8dR33JE&w=250&h=250]

Page 7: Lesson 4. Easy web design for musicians

Customize your video with the [youtube] code

Preview it

Page 8: Lesson 4. Easy web design for musicians

And this is how it looks! You can center it, or aligne it to the left, right and add some text or other objects

Page 9: Lesson 4. Easy web design for musicians

Widgets

Page 10: Lesson 4. Easy web design for musicians

SEO

• consistently publish useful, original posts • promote your blog in intelligent ways to people

who are looking for information about your topic. • The more traffic your blog receives the higher it

will climb in Google’s results. • WordPress.com has great SEO right out of the

box — you don’t have to do anything extra. In fact, WordPress takes care of 80-90 percent of the mechanics of SEO for you.

Page 12: Lesson 4. Easy web design for musicians

Small Social Media Plan

Adjust

Tools Content

Marketing Strategies

YOU

Implement

Listen

Target Audience

Track and Measure

Page 13: Lesson 4. Easy web design for musicians

And now you...

Page 14: Lesson 4. Easy web design for musicians

http://susanmcalpine.wordpress.com/

Page 15: Lesson 4. Easy web design for musicians

http://talstrauss.wordpress.com/

Page 16: Lesson 4. Easy web design for musicians

http://lennarttriesschijn.wordpress.com/blog/

Page 17: Lesson 4. Easy web design for musicians

http://richardhechang.wordpress.com/

Page 18: Lesson 4. Easy web design for musicians

http://navidniknejad.wordpress.com/

Page 19: Lesson 4. Easy web design for musicians

http://thenewcontemporarymusic.wordpress.com

Page 20: Lesson 4. Easy web design for musicians

http://elinewelle.wordpress.com/bio/

Page 21: Lesson 4. Easy web design for musicians

http://sweeoostzeetournee.wordpress.com/

(Aniek Schuitemaker)

Page 22: Lesson 4. Easy web design for musicians

And now me...

Page 23: Lesson 4. Easy web design for musicians

Would you give me your feedback?

• Did you like the course? • What did you like the most? • What could be better? • In one sentence, tell me how did I do it?

David... • Would you share this in our Community or

send it to me via email if I may use it in my blog?

Page 24: Lesson 4. Easy web design for musicians