lesson 7 - going gaga over visual merchandising

8/13/2019 Lesson 7 - GOING GAGA OVER Visual Merchandising

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D M B C

D D

H

D H M

C



^UMYO EO^BDC MI@ONUB\O^




Bclkuocno nustmfor iuybcd ioghvbmr





Zrmvbeo lkoxbibkbty





Zrmvbeo lkoxbibkbty

Nmctrmk eosbdc hce fhbctochcno nmsts





Zrmvbeo lkoxbibkbty

Nmctrmk eosbdc hce fhbctochcno nmstsFoot kodhk roqubrofocts





Zrmvbeo lkoxbibkbty

Nmctrmk eosbdc hce fhbctochcno nmstsFoot kodhk roqubrofocts

Bfpkofoct rothbkor‒s ^trhtody



EO^BDC & YOUHBK ^UYHUODR




Foot cooes ml t hr dot fhr a ot





Iu b kes h sus th bch i ko nmfpo t b t b vo he vh

c thdo





Iu b kes h sus th bch i ko nmfpo t b t b vo he vh

c thdo

Eb spk hy s t go st mr o‒ s b fhdo



IMUG NGMNMKHUO^ I_U



Bc Bcebh, nkuttor bs sunnoss



Bc l kuocno Iu y bcd Io gh

v bmr




v bmr

Ht t r hnt bmc t m st mr o

b




v bmr

b




v bmr

Ohs y tm kmnh to forn g

hce bso

b




v bmr

b




v bmr

A oop nust mfor s t m st mr o l mr h kmcd t bfo

b




v bmr

b




v bmr

Fm t b vh to tm fh ao

ucp khccoe

purn ghso

b




v bmr

b




v bmr

Z r mv beo sht bsl y bcd sgmppbcd oxpor bocno

b




v bmr



gb



Umeh y ‒s Eofmdrhp g bn

s

gb




s

Koss t bfo bc s gmpp bcd tr bps

gb




s

gb




s

Yo th b kor s trh tod bos

gb s




s



LKO WBIBKB U R



LKO WBIBKB U R

Cooeoe tm n ghcdo t go

forn ghce bso f b x



LKO WBIBKB U R



LKO WBIBKB U R

U go hib k b t y t m pgy sb nhk k y fmv o st mr o nmfpmcoct s

R



LKO WBIBKB U R

R



LKO WBIBKB U R

U go ohso w b t g w gb ng nmfpmcoct s nhc io fme b l b oe

R



LKO WBIBKB U R



U



N M ̂ U

U



N M ̂ U

Nmc trm k t go nms t m l bfp

kofoc t bcd t go s tmro eos bd

hce fh bc th bc t go s tmro

‒s hppohrhcno

U



N M ̂ U

^U



N M ̂ U

s gmpp bcd o xpor bocno

hce t gus sh kos

^U



N M ̂ U

^U



N M ̂ U

Bc voc tmr y s gr bc ahdo

^U



N M ̂ U



Z T E H N N

O ̂^



Z T E H N N

O ̂^

>9 bcn g w beo ph t g wh ys mc t go fh bc h bs ko

hce tm t go

ih t grmmf, l b t t bcd rmm

fs o ko vh tmrs hce hrmuce fms t l b x turos



Z T E H N N

O ̂^



Z T E H N N

O ̂^Km wor fms t nhs g wrhps hce l b

x turos



Z T E H N N

O ̂^



Z T E H N N

O ̂^Fh ao ih t grmmf hce l b t

t bcd rmmf lu k k y

hnnoss b i ko



Z T E H N N

O ̂^



UYHEO MLL BC EO^BDC



UYHEO MLL BC EO^BDC

Ohso ml kmnhtbcdfornghcebso lmr

pkhccoe purnghsos



UYHEO MLL BC EO^BDC



UYHEO MLL BC EO^BDC

Dbvbcd nustmforsheoquhto sphno tm

sgmp



UYHEO MLL BC EO^BDC



UYHEO MLL BC EO^BDC

Oxpkmrhtbmc ml stmro,bfpukso purnghsos



UYHEO MLL BC EO^BDC



UYHEO MLL BC EO^BDC

Zrmeuntbvbty ml usbcdtgbs snhrno rosmurnolmr fornghcebso



UYHEO MLL BC EO^BDC



̂U M Y O E O ̂B D C

!



!

!



!

̂U M Y O KH R M _ U

!



!


Um o cnm u rhdo n us tm fo r o x p km

rh t bm c h ce

go k p n us tm fo rs fm vo t g rm ud g t go s tm ros

!



!


!



!


_so h kh ym u t t gh t lhn b k b th tos h

s pon b l bn t rh l l bn ph t to r c

!



!


!



!


Z rm v beo b c to ros t b cd eos bd c

o ko fo c ts

!



!




D Y B E KH R M _ U



D Y B E KH R M _ U

O hs y t m k mn ht o for n ghce b s o



D Y B E KH R M _ U



D Y B E KH R M _ U

Hk k mw s fmr o for n ghce b s o t m i o e b s p k hy oe



D Y B E KH R M _ U



D Y B E KH R M _ U

N ms t ol l b n b oct



D Y B E KH R M _ U



D Y B E KH R M _ U

E mos cmt ocn mur hdo n us t mfor s t m ox p k mr o s t mr o



D Y B E KH R M _ U



YHNOUYHNA KHRM_U



YHNOUYHNA KHRM_U

Kmmp w b t g h fh `mr h bs

ko t gh t

ghs hnnoss tm eophr tf

oc ts



YHNOUYHNA KHRM_U



YHNOUYHNA KHRM_U

Zrm v beo e b l loroc t v bo w

bcd

hcd kos hce ocnmurhdo

o xp kmrh t bmc, bfpu kso iu y b

cd



YHNOUYHNA KHRM_U



YHNOUYHNA KHRM_U

Erh ws nus tmfors hrmuce t g

o

s tmro



YHNOUYHNA KHRM_U



LYOO L



L YO O L M YF KHR M _U

LYOO L




L b x turos hce h bs kos hrrhcdoe

hs yffo tr bnh k k y

LYOO LM




LYOO LM




Zrm v beos hc bc t bfh to, ro kh x bcd

oc v brmcfoc t t gh t lhn b

k b th tos

s gmpp bcd hce irm ws bcd

LYOO LM




LYOO LM




Z kohshc t ro kh x bcd hf i bhcno

emosc ‒ t nmfo n gohp „ s

fh k k

s tmro o xpor bocno

LYOO LM




LYOO LM




Bco l l bn boc t uso m l sphn

o

LYOO LMY




LYOO LMY




Fmro susnop t b i ko tm s gm

p k b l t bcd

„ sh kospomp ko nhc cm

t v bo w

LYOO LMY



^BDCHDO^



Kmnht bmc „ beoct bl bos t go kmnht bmc ml for nghcebso hce dubeos nust mfor s

^BDCHDO^




h todmr y ̂bdchdo „ beoc t b l bos t ypos m l prme

un ts

ce kmnh toe cohr t go dmme

s

^BDCHDO^




h todmr y ̂bdchdo „ beoc t b l bos t ypos m l prme

un ts

ce kmnh toe cohr t go dmme

s

r mfmt b mchk ^b dchdo „ r ok ht os t m sponb l b n ml l or s mfot b fos b c w b ce mw s



^BDCHDO^



Z mbct ml shko „ cohr for nghcebso w bt g pr bnos hce pr meunt bcl mr fht bmc

^BDCHDO^



Z mbct ml shko „ cohr for nghcebso w bt g pr bnos hce pr meunt bcl mr fht bmc

b los t y ko bfhdos „ nroh tos fmmes t gh t oc

nmurhd

us tmfors tm s gmp



^_DDO^UBMC^ LMY OLLONUB\OKR _^BCD^BDCHDO



^BDCHDO




^BDCHDO

Nmmrebchto sbdchdo tm stmro‒s bfhdo




^BDCHDO

Nmmrebchto sbdchdo tm stmro‒s bfhdo_so hpprmprbhto typo lhnos mc sbdcs




^BDCHDO


Bclmrf nustmfors




^BDCHDO


Bclmrf nustmfors_so tgof hs prmps




^BDCHDO


Bclmrf nustmfors_so tgof hs prmpsAoop tgof lrosg




^BDCHDO



Kbfbt tgo toxt mc sbdcs




^BDCHDO



Kbfbt tgo toxt mc sbdcs_so hpprmprbhto typolhnos mc sbdcs



EBDBUHK ^BDCHDO



\bsuhk Nmctoct eokbvoroe ebdbthkky tgrmudgh noctrhkky fhchdoe hce nmctrmkkoecotwmra hce ebspkhyoe mc h U\ fmcbtmr

mr lkht phcok snrooc

EBDBUHK ^BDCHDO



EBDBUHK ^BDCHDO



^uporbmr bc httrhntbcd httoctbmc

EBDBUHK ^BDCHDO



^uporbmr bc httrhntbcd httoctbmcOcghcnos stmro ocvbrmcfoct



EBDBUHK ^BDCHDO



^uporbmr bc httrhntbcd httoctbmcOcghcnos stmro ocvbrmcfoctZrmvbeos hppohkbcd htfmspgoro

Mvornmfos tbfo!tm

!fosshdo gureko

EBDBUHK ^BDCHDO




Mvornmfos tbfo!tm

!fosshdo gureko

Fosshdos nhc thrdot eofmdrhpgbns

EBDBUHK ^BDCHDO




Mvornmfos tbfo!tm

!fosshdo gureko

Fosshdos nhc thrdot eofmdrhpgbnsOkbfbchtos nmsts wbtg prbctbcd, ebstrbiutbmchce bcsthkkbcd trhebtbmchk sbdchdo



LOHU_YO HYOH^



\bsuhk Nmctoct eokbvoroe ebdbthkky tgrmudgh noctrhkky fhchdoe hce nmctrmkkoecotwmra hce ebspkhyoe mc h U\ fmcbtmr

mr lkht phcok snrooc

LOHU_YO HYOH^



LOHU_YO HYOH^



^uporbmr bc httrhntbcd httoctbmc

LOHU_YO HYOH^



^uporbmr bc httrhntbcd httoctbmcOcghcnos stmro ocvbrmcfoct

LOHU_YO HYOH^




LOHU_YO HYOH^




Mvornmfos tbfo!tm

!fosshdo gureko

LOHU_YO HYOH^




Mvornmfos tbfo!tm

!fosshdo gureko

Fosshdos nhc thrdot eofmdrhpgbns

LOHU_YO HYOH^




Mvornmfos tbfo!tm

!fosshdo gureko


LOHU_YO HYOH^




Mvornmfos tbfo!tm

!fosshdo gureko

Fosshdos nhc thrdot eofmdrhpgbnsOkbfbchtos nmsts wbtg prbctbcd, ebstrbiutbmchce bcsthkkbcd trhebtbmchk sbdchdo O ce Nh ps „ e bs p kh y

h t

t go o ce m l t go h bs ko

LOHU_YO HYOH^




Mvornmfos tbfo!tm

!fosshdo gureko




LOHU_YO HYOH^



O c t rh cnos „ eonm f pms b t bm c zm co

LOHU_YO HYOH^



LOHU_YO HYOH^



Nhs g T rh p „ Z M Z nm u c to r

m r

n gon am u t h rohs

LOHU_YO HYOH^



LOHU_YO HYOH^



No c t rh k b zoe vs. ohn g eo ph r t fo c t

LOHU_YO HYOH^



LOHU_YO HYOH^



L roos th ce b cd E bs p kh y

„

l b x t u ros m r fh c coq u b cs

„ h t t rhn t h t to c t bm c

LOHU_YO HYOH^



LOHU_YO HYOH^



Z rm fm t bm ch k H bs ko

LOHU_YO HYOH^



LOHU_YO HYOH^



LOHU_YO HYOH^

k



T b cem w „ h t thn t, v bs uh k

fosshdo, fmme

LOHU_YO HYOH^



LOHU_YO HYOH^



LOHU_YO HYOH^

e tm



L b t t b cd Ymm f „ eon beo tm

i u m r cm t

LOHU_YO HYOH^



^ZHNO FHCHDOFOCU



U go h k kmnh t bm c m l s tm ro

s phno tm fo rn gh ce bso

nh todm r bos h ce i rh ces

^ZHNO FHCHDOFOCU



^ZHNO FHCHDOFOCU



U go s phno w b t g b c s tm ros

h ce m c t go s tm ros ‒

s go k vos h ro l b x t u ros bs h

snh ro rosm u rno

^ZHNO FHCHDOFOCU



^ZHNO FHCHDOFOCU



U go kmnh t bm c m l

eo ph r t fo c ts m r fo rn gh ce bso nh todm r bos

b c t go s tm ro

^ZHNO FHCHDOFOCU



^ZHNO ZKHCCBCD



Z rme un t b v b t y m l h k kmnh toe

s phno (sh kos/sq uh ro lmm t,

sh kos/ k b coh r lmm t )

^ZHNO ZKHCCBCD



^ZHNO ZKHCCBCD



Fo rn gh ce bso b c vo c tm r y

t u r cm vo r

^ZHNO ZKHCCBCD



^ZHNO ZKHCCBCD



B f phn t m c s tm ro sh kos



^ZHNO ZKHCCBCD



E bs p kh y cooes

^ZHNO ZKHCCBCD



ZYBFO KMNHUBMC LMY FOYNGHEB^O



Gbdgky trhllbnaoe hrohs^tmro octrhcnosCohr ngonamut

nmuctorGbdgky vbsbiko hrohsOce hbskoEbspkhys




KMNHUBMC MLFOYNGHCEB^O NHUODMYBO^



Bfpukso fornghcebso „ cohr gohvbkytrhllbnaoe hrohs

Eofhce/Eostbchtbmc fornghcebso „ihna kolt!ghce nmrcor ml tgo stmro

^ponbhk fornghcebso „ kbdgtky trhllbnaoehrohs (dkhss pbonos, wmfoc‒s kbcdorbo)

He`hnocnbos „ nkustor nmfpkbfocthryfornghcebso coxt tm ohng mtgor




Gmkes h kmt mlhpphrok

Ghre tm lohturosponblbn stykos hcenmkmrs

Lmuce mltoc bcebsnmuct hce mll!

prbno stmros

LBWU_YO^! ^UYHBDGU YHNA



Gmkes h kmt mlhpphrok



prbno stmros

LBWU_YO^! ^UYHBDGU YHNA



^UYHBDGU YHNAGmkes h kmt ml

hpphrok



prbno stmros

^fhkkor tghc



^ h o hstrhbdgt rhna

Gmkes h fhxbfufhfmuct mlfornghcebso

Ohsy tm fmvohrmuce

Nustmfors nhc‒tdot lrmcthk vbowml fornghcebso

LBWU_YO^! YM_CEOY

^fhkkor tghc



strhbdgt rhnaGmkes h fhxbfuf

hfmuct mlfornghcebso

Ohsy tm fmvohrmuce

Nustmfors nhc‒tdot lrmcthk vbowml fornghcebso



Gmkes khrdo hfmuctml fornghcebsoHkkmws nustmfors tm

vbow octbro

dhrfoctGhre tm fhbcthbcionhuso ml stykoshce nmkmrs

Lhsgbmc mrboctoehpphrok rothbkor

LBWU_YO^! 5 THR




vbow octbro



LBWU_YO^! 5 THR




vbow octbro





\orshtbkoDrmnory hceebsnmuct stmros

^mfo eophrtfoct

stmrosGhre tm vbow

hpphrok hs tgoy

hro lmkeoe

LBWU_YO^! DMCEMKH




^mfo eophrtfoct

stmrosGhre tm vbow

hpphrok hs tgoy

hro lmkeoe

LBWU_YO^! DMCEMKH




^mfo eophrtfoct

stmrosGhre tm vbow

hpphrok hs tgoy

hro lmkeoe



ZYO^OCUHUBMC UONGCBX_O^



"#

BEOH MYBOCUOE ZYO^OCUHUBMC



"#




"#

p roso c t b cd fo rn gh ce bso

ihsoe m c h s pon b l bn beoh

m r t go b fhdo m l t go s tm ro.




"#




"#

B ce b v be uh k b to fs h ro

d rm u poe tm s gm w

n us tm fo rs gm w t go

b to fs nm u ke io usoe h ce

nm f i b coe




"#



\OYUBNHK FOYNGHCEB^BCD



fo rn gh ce bso bs p roso c toe

vo r t bnh k k y us b cd wh k ks h ce

g bd g dm cem khs.




N us tm fo rs s gm p f un g hs

t go y rohe h co ws ph po r "

l rm f ko l t tm r bd g t, dm b cd

em w c ohn g nm k u f c, tm p tm

im t tm f.




$%

NMKMY ZYO^OCUHUBMC



$%

im ke fo rn gh ce bs b cd

ton g c bq uo bs m rdh c b z b cd i y

nm km r

NMKMY ZYO^OCUHUBMC



$%



$&

LYMCUHK ZYO^OCUHUBMC



$&




$&

fo t gme m l e bs p kh y b cd fo rn gh ce bso

b c w g bn g t go ro th b ko r o x pmsos hs

f un g m l t go p rme un t hs pmss b i ko tm

nh tn g t go n us tm fo r ‒s o yo




$&



$"

ZYBNO KBCBCD



$"

ro th b ko rs m l lo r h k b f b toe

c u f io r m l p roeo to r f b coe

p r bno pm b c ts h c

e/m r p r bno

nh todm r bos w b t g b c h cm t go r

n khss b l bnh t bm c.

ZYBNO KBCBCD



$"

ZYBNO KBCBCD



$"

go k ps n us tm fo rs ohs b k y l b ce

fo rn gh ce bso h t t go p r bno

t go y w bs g tm ph y.

ZYBNO KBCBCD



$"



$$

UMCCHDO FOYNGHCEB^BCD



$$


gbng



$$

e bs p kh y ton g c bq uo b c w g bn g

kh rdo q uh c t b t bos

m l fo rn gh ce bso h ro e bs p kh y

oe

tmdo t go r




$$


g



$$

fo rn gh ce bso b tso k l bs t go

e bs p kh y.




$$

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$(

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BUOF HCE ^BPO ZYO^OCUHUBMC



$(

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$(

Z rm ih i k y t go fms t nm f fm c ton g c bq uo

m l m rdh c b z b cd s tmn a bs i y s t y ko m r b to f

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$(



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NYOHUBCD HC HZZOHKBCD ^UMYOHUFM^ZGOYO




$)



$*



$*

KBDGUBCD

gt fornghcebso



$*

KBDGUBCD

G bd g k bd g t fo rn gh ce bso

̂t r un t u ro s phno h ce

nh p t u ro h fmme

O co rd y o l l bn bo c t k bd g t b cd

Em w c p kh y loh t u ros



$*

KBDGUBCD



$+

NMKMY



$+

NMKMY

Th r f nm km rs ( roe, dm ke, yo k km w )

p rme uno o fm t bm ch k, v b i rh c t, gm t, h ce

hn t b vo ros pm csos

Nmm k nm km rs ( w g b to, i k uo, d roo c ) gh vo h

pohno l u k, do c t ko, nh k f b cd o l lon t



$+

NMKMY



$#



$#

F_^BN

Nm c t rm k t go phno m l s tm ro t rh l l bn, n roh to

h c b fhdo, h ce h t t rhn t m r e b ron t

nm cs u fo rs ‒ h t to c t bm c

H f b x m l n khss bnh k m r

smm t g b cd f us bn

o cnm u rhdo s gm p po rs

k w emwc, ro kh x, h ce th ao h dmme

ebso ro



$#

F_^BN

o d pp• tm s km w em w c,

kmm a h t t go fo rn gh ce bso

• t g us tm s th y km cdo r h ce p u rn ghso fm ro



$#

F_^BN



^NOCU

Ghs h pms b t b vo b f phn t m c b f p u kso

i u y b cd io gh v bm r h ce n us tm fo r

sh t bs lhn t bm c

^no c ts t gh t h ro co u t rh k p

rme uno io t to r

po rno p t bm cs m l t go s tm ro t gh c cm

s tgbca t go y



^NOCU

p psno c t

N us tm fo rs b c sno c toe s tm ros t g b c a y

s po c t koss t b fo b c t go s tm ro t gh c

s u i `on ts b c u csno c toe s tm ros



^NOCU



(%

GMT OWNBUBCD ^GM_KE UGO ^UMYO IO=



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‒s



(%

Eo po ces m c t go N us tm fo r ‒s

̂gm p p b cd Dmh ks




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Uhs a!nm f p ko t bm c0

h s b f p ko h t fms p go ro w b t g s km w

f us bn, e b f fo r k bd g t b cd, h ce

i k uo/d roo c nm km rs




(%




(%

L u c0 h c o xn b t b cd h t fms p go ro w b t g

lhs t f us bn, i r bd g

t k bd g t b cd, h ce

roe/ yo k km w nm km rs


lesson 7 - going gaga over visual merchandising

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