lesson2 advertising-persuasive language-techs
DESCRIPTION
TRANSCRIPT
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Media Studies
Advertising
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Advertising
Where do we see it?
Print media (newspaper, leaflets etc.)
Billboards
TV
Radio
Film
Online
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What is the Purpose of Advertising?
To persuade us to buy a specific product
To increase our brand awareness
To persuade us to use a particular service
To inform us about a specific issue
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Looking at Advertisements
When looking at adverts, you need to consider the following:
The overall look of the advert
The target audience
The images used
The message about the product
The linguistic techniques used (to do with the language used)
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Persuasive Language (Linguistic Technique)
Statistics- giving facts and figures to convince audience, e.g.
“98% of dentists recommend Oral B”
Expert opinions- using an expert to make audience believe in product, e.g
“I always brush with Sensodyne”- Dentist
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Persuasive Language (Linguistic Technique)
Emotive Language- uses language that touches on your emotions to influence your decisions (can make us feel good or bad), e.g.
“This advert will be here tomorrow- will you?” Aviva, Life Insurance
Superlatives- words such as “the best”, “number one”, “largest”
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Name the Linguistic Technique
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Name the Linguistic Technique
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Name the Linguistic Technique
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Name the Linguistic Technique
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Name the Linguistic Technique
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Name the Linguistic Technique
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Name the Linguistic Technique
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For Homework
As you watch television/ go online today, write down two specific examples of advertisements that make use of each of the linguistic techniques discussed today:
1. Statistics 2. Expert opinions
3. Emotive language
4. Superlatives