lessons in gov 2.0: building strategy from the inside out

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lessons in Gov 2.0 building strategy from the inside out Patrick McCormick Manager Digital Engagement Department of Justice Gov 2.0 seminar Melbourne 24 November 2010 Unless indicated otherwise, content in this presentation is licensed:

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In the seminar, Pat will share his experience and provide an overview of:the application of social media to the business of government and engagement with citizensdeveloping a strategic approach to using social media as well as supporting a culture of collaboration.Pat\'s presentation will draw on a range of practical Gov 2.0 examples in the Department of Justice such as Fire Ready mobile applications, Championship Moves, Cameras Cut Crashes, and the Sentencing Advisory Council.

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Page 1: lessons in Gov 2.0: building strategy from the inside out

lessons in Gov 2.0 building strategy from the inside out

Patrick McCormickManager Digital EngagementDepartment of JusticeGov 2.0 seminar Melbourne24 November 2010

Unless indicated otherwise, content in this presentation is licensed:

Page 2: lessons in Gov 2.0: building strategy from the inside out
Page 3: lessons in Gov 2.0: building strategy from the inside out

Gartner hype cycle

Page 4: lessons in Gov 2.0: building strategy from the inside out

Gartner hype cycle

Gov 2.0

Page 5: lessons in Gov 2.0: building strategy from the inside out

Gartner hype cycle

Gov 2.0hype cycle

Page 6: lessons in Gov 2.0: building strategy from the inside out

don’t believe the hypehttp://www.youtube.com/watch?v=sIFYPQjYhv8

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but believe in social disruption

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lessons in Gov 2.0 building strategy from the inside out

1. we are here now

2. rebooting the business case

3. Gov 2.0 from inside out

4. public purpose at Justice

Page 9: lessons in Gov 2.0: building strategy from the inside out

1. we are here now

Map of Online Communities 2010: Randall Munroe/xkcd, Ethan Bloch/Flowtown

Page 10: lessons in Gov 2.0: building strategy from the inside out

what is this thing, Gov 2.0 ?

the new economy begins with technology and ends with trust

- Alan Webber 1993

web 2.0

Gov 2.0

government

Page 11: lessons in Gov 2.0: building strategy from the inside out

a working definition of Gov 2.0

Gov 2.0 begins with public purpose and ends with trust

and is powered by…

citizens, government, technology and PSI on the Internet(what we usually talk about when we talk about Gov 2.0)

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what does this have to do with us?

public sector

public goods

public policy

public services

Page 13: lessons in Gov 2.0: building strategy from the inside out

we need to go back to first principles

public purpose

public sector

public goods

public policy

public services

Page 14: lessons in Gov 2.0: building strategy from the inside out

public purpose

trust

Gov 2.0 is not about technology

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but Gov 2.0 is powered by technology

citizens

internet

governmentPSI

technology

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public purpose

trust

Gov 2.0 begins with public purpose and ends with trust

technologycitizens

governmentPSI

internet

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the tragedy of the commons

• the situation in which multiple individuals, acting independently, and solely and rationally consulting their own self-interest, will ultimately deplete a shared limited resource even when it is clear that it is not in anyone's long-term interest for this to happen

- Wikipedia

Wikipedia

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the bounty of the digital commons

• close to zero marginal cost of production• close to zero marginal cost of distribution• scale not scarcity

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the bounty of peer to peer production

Page 20: lessons in Gov 2.0: building strategy from the inside out

the bounty of self-selection and meritocracy

Page 21: lessons in Gov 2.0: building strategy from the inside out

the public sector is evolving

1. 20th century administrative bureaucracy

2. new public management - performance

3. triple bottom line - shareholders and stakeholders

4. co-productive, shared enterprise

read-onlyrigid, prescriptive, hierarchical

read-writeagile, principled, collaborative

Page 22: lessons in Gov 2.0: building strategy from the inside out

citizen expectations are changing

3 types of expectations - Charlie Leadbeater • I need – essential services government must provide• I want – discretionary services responding to demand• I can – option to self select, participate, co-produce

why now?• Internet 1.0 – low or no cost production and distribution• netizens 1.0 – surplus computing and doing capacity • web 2.0 - new tools, behaviours, expectations

Page 23: lessons in Gov 2.0: building strategy from the inside out

the Internet has something to do with it

compact yet immense, a ‘small world’• 10x growth adds ‘one hop’• growth is organic and ad hoc• ‘see for yourself’ nature

power law distribution mostly below and above the mean• few with many links• many with few links

In Search of Jefferson’s Moose - David G. Post

power law distribution mostly below and above mean• few with many links• many with few links

The Wealth of Networks – Yochai Benkler

Page 24: lessons in Gov 2.0: building strategy from the inside out

what does this mean for government?

a new approach • share (not cede) power, when and where appropriate• maintain authority in old and new models• moving from a PDF to a Wiki

key components • culture of experimentation and collaboration• open access to public sector data and information• voice of authenticity, uncertainty and contestability

Page 25: lessons in Gov 2.0: building strategy from the inside out

emerging policy platform

Victoria• parliamentary inquiry into PSI• VPS innovation action plan• government response on PSI• government 2.0 action plan

Commonwealth• Gov 2.0 Taskforce report• APSC online engagement guidelines• declaration of open government

Page 26: lessons in Gov 2.0: building strategy from the inside out

2. rebooting the business case

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co-production with or without us

• “information wants to be free”- Stewart Brand at first Hackers' Conference in 1984

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crowd sourced pattern recognition

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evidence based policy and targeted services?people are talking in new ways, in new places

0

1000

2000

3000

4000

January February March April

Month on Month Trend

Alcohol & Street ViolenceSocial Media Analysis

26%

Results

1081 71%

Change

April 2010

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what are the costs and gaps of traditional methods?

Violent CBD brawl

Street violence talk spawned by Williams’ death

Page 31: lessons in Gov 2.0: building strategy from the inside out

focus on outcomes over processes

• new tools demand less structured approach• business cases need iterative, adaptive methodologies

to respond to unexpected challenges, benefits

‘the cathedral and the bazaar’ – Eric Raymond

Page 32: lessons in Gov 2.0: building strategy from the inside out

follow rules of disruptive innovation

• think big• start small• fail fast

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avoid inflexibility of massive projects

• think big• start small• fail fast

• think small• start big• fail slowly

Valberg Lárusson, Flickr

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large projects benefit from rapid prototyping

• time and budget constraints• eliminate technical and

bureaucratic barriers• select team with diverse

expertise, experience

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agile approach rewards innovation

• co-locate ‘skunk works’ project• daily, agenda free meetings• all ideas valid, fast decisions• draw upon external expertise

Page 36: lessons in Gov 2.0: building strategy from the inside out

5 principles for enterprise adoption

1. focus on low-level pain, not high-level possibilities

2. go for incremental gains, not overnight success

3. don't bother nailing down requirements

4. no progress without political juice

5. make sure something happens when nothing happens

Scott Ryser RRW: http://www.readwriteweb.com/enterprise/2010/11/5-principles-for-enterprise-adoption.php

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3. Gov 2.0 from the inside out

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supporting a culture of collaboration internally

• more than laws• courts, consumers,

indigenous, racing, gaming, prisons and more

• over 7,000 staff

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conversations, questions, problem solving

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encouraging content creatives

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seeking and voting on ideas openly

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working together across boundaries

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4. public purpose at JusticeCFA, Black Saturday, Flickr

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shared public purpose

• outcomes focus - communicate goals

• shared responsibility, social capital

• creating co-production opportunities

• open and transparent - access to PSI

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establishing trusted, authentic presence on new platforms

Page 46: lessons in Gov 2.0: building strategy from the inside out

listening for citizen pain points

(cc @justice_vic) Working with Children check was 90% done (almost 11 weeks), lodged an Employ instead, and it will restart and take another 12 weeks. What a stupid system…

@deonwentworth Deon - thx for your feedback. Don't know right now what happened or why it's like that - but will have someone look into D

Page 47: lessons in Gov 2.0: building strategy from the inside out

exceeding expectations by following up

@deonwentworth Have chased up and have an answer for you. Pls dm your email addy or contact # as response won't fit in 140 spaces. Thanks J

@justice_vic No need, got the check yesterday, start 2morrow. Thx a lot 4 following this up, thought You'd forgotten. If you still need to, you can email me at…

Page 48: lessons in Gov 2.0: building strategy from the inside out

building trust through open an exchange

@deonwentworth Simple answer: starts over when changing categ. - makes extra sure no charges after applying. Annoying yes, but we err on side of extra protection for kids. D

@justice_vic thanks. Got my card earlier in the week.

#goodjob @justice_vic for not giving up on customer enquiries and following through right to the end

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seeking citizen input, educating interactively

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sharing information to reduce costs, build trust and confirm public safety objectives

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fostering shared responsibility through citizen engagement and content creation

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maintaining community engagement to better cope with complex problems

Yarra Valley, Black Saturday, Flickr

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going where people are to build trust and improve access to information

9,300 fans x average 150 friends = 1,209,000 people

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because people want to help and play a role that government is well placed to facilitate

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seeking citizen support for emergency volunteers Vital. Valued. Victorians.

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sharing emergency information in timely, convenient way extends frontline response to community

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mobile apps enable citizens to help themselves and their neighbors

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geospatial data and location awareness put powerful tools in the hands of citizens

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community crowd-sourcing with Ushihidi

Page 60: lessons in Gov 2.0: building strategy from the inside out

lessons in Gov 2.0 building strategy from the inside out

1. we are here now

2. rebooting the business case

3. Gov 2.0 from inside out

4. public purpose at Justice

Page 61: lessons in Gov 2.0: building strategy from the inside out

Thanks!Questions?

Patrick [email protected]@solutist

@justice_vic

Page 62: lessons in Gov 2.0: building strategy from the inside out

re-using this presentation? the fine print…

• Parts of this presentation not under copyright or licensed to others (as indicated) have been made available under the Creative Commons Licence 3.0

• Put simply, this means:– you are free to share, copy and distribute this work– you can remix and adapt this work

• Under the following conditions– you must attribute the work to the author:

Patrick McCormick ([email protected] or [email protected])– you must share alike – so if you alter or build upon this work you have to keep these same conditions

• Unless stated otherwise, the information in this presentation is the personal view of the author and does not represent official policy or position of his employer