lessons in link-building and good seo - christoph cemper, link research tools
DESCRIPTION
Just one Google penalty is enough to destroy years of progress in building a website and making sure it stays in line with the search engine’s rather unforgiving algorithm. Negative SEO is not something agencies, affiliates or any website manager can afford to entertain, but help is on the way. Join Link Research Tools’ CEO Christoph C. Cemper for an all-encompassing lesson on the art of intelligent site building. His presentation will delve deep into SEO-boosting tactics while exposing some of the dos and don’ts of search optimisation. Those pencils will have to be sharpened as Christoph displays the key learnings from 1000s of recovered websites, garnered over ten years of successful link-building.TRANSCRIPT
C H R I S T O P H C . C E M P E R
RECOVER – PROTECT – BUILD
Christoph C. Cemper
@linkdetox @cemper @lnkresearchtool
AboutChristoph C. Cemper
SEO
Founder of
LinkResearchTools
Creator of Link Detox
NICE TO BE HERE
@linkdetox @cemper @lnkresearchtool
ABOUT
• 20 SEO Tools in one suite
• Domain & Link Analysis
• Competitive Research
• Link Audits
• Penalty Recovery
• Website Relaunch Support
@linkdetox @cemper @lnkresearchtool
ABOUT• 4 SEO Tools
ONLY for Penalties
• Link Detox
• Link Detox Screener
• Competitive Link Detox
• Link Detox Boost
RECOVERPROTECTBUILDRANKINGS.
RESULTS.
RECOVERRANKINGS.
RESULTS.
WHO KNOWSTHIS GUY?
WHO KNOWSTHIS GUY?Matt Cutts, Head of Google Webspam TeamFighting SEO Spam since January 2000
BUT: GOOGLE PENALTIES ARE HAPPENING.
The question is WHEN…
And WHO gets hit.
@linkdetox @cemper @lnkresearchtool
A 99% DROP IN TRAFFIC HURTS
@linkdetox @cemper @lnkresearchtool
A 99% DROP IN TRAFFIC HURTS
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IF GOOGLE CALLS YOU „PURE SPAM“
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EXPEDIA Also BIG BRANDS SUFFER
WHATS GOOGLE PENGUIN?It‘s an automated Spam Fighter.
@linkdetox @cemper @lnkresearchtool
Natural Links VS Unnatural Links
THE GOOGLE PENGUIN LINK TASTEPenguin hates
Low quality links Over optimized anchor text Keyword stuffing
Penguin likes
Natural links Contextual thematic links Diversified anchor textThis is unacceptable
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Negative SEO: A QUICK introduction
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History of Google Penguin UpdatesTHOUSANDS OF VICTIMS…
Penguin 1 on April 24, 2012 (impacting around 3.1% of queries)
Penguin 2 on May 26, 2012 (impacting less than 0.1%)
Penguin 3 on October 5, 2012 (impacting around 0.3% of queries)
Penguin 4 (AKA Penguin 2.0) on May 22, 2013 (impacting 2.3% of queries)
Penguin 5 (AKA Penguin 2.1) on October 4, 2013 (impacting around 1% of queries)
Penguin 6 (AKA Penguin 3.0) on October 17 (impacting around 1% of queries)
@linkdetox @cemper @lnkresearchtool
PENGUIN 3.0 EFFECTS
Disappointment that it’s too softBUT: still rolling outEffects in US, UK, TR, FR, DEPenguin Ripple Effect Joy about recoveries
WORKING HARD PAYS OFFSuccess Stories of Link Detox users after Penguin 3.0
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BEFORE…
http://www.linkresearchtools.com/case-studies/google-penguin-3-0-recovery/
@linkdetox @cemper @lnkresearchtool
AND AFTER
http://www.linkresearchtools.com/case-studies/google-penguin-3-0-recovery/
@linkdetox @cemper @lnkresearchtool
RECOVERY JOY – 300% INCREASE
http://www.linkresearchtools.com/case-studies/google-penguin-3-0-recovery/
@linkdetox @cemper @lnkresearchtool
Success storyRick Lomas:www.foldingbikeguide.co.uk
@linkdetox @cemper @lnkresearchtool
Success storyMarc Enzor:www.geeks2you.net
@linkdetox @cemper @lnkresearchtool
Success story
www.elikarealestate.com/
@linkdetox @cemper @lnkresearchtool
Success storyDarryl Coombeshttp://www.webseo.co.za/
@linkdetox @cemper @lnkresearchtool
Success storyDarryl Coombeshttp://www.webseo.co.za/ Marc Kenigsberghttp://bitcoinchaser.com/
Success story
…
@linkdetox @cemper @lnkresearchtool
@linkdetox @cemper @lnkresearchtool
Penguin 3.0 NOT FINISHED YET
@linkdetox @cemper @lnkresearchtool
Google does not do what google says
- Nofollow links
- 302 redirects
Don‘t pass PRBut are part of link profiles.
And objected by Google.
WHAT SHOULD WE DO?
PROTECTRANKINGS.
RESULTS.
IMPLEMENT LINK RISK MANAGEMENT
ONGOING Link Audit, Outreach, Disavow and Boost
WEEKLY!
@linkdetox @cemper @lnkresearchtool
LINK RISK MANAGEMENT = How to protect your site!
Continuous monitoring Link Alerts
@linkdetox @cemper @lnkresearchtool
Ongoing AUDIT, outreach, disavow and BOOST
ONGOING AUDIT, OUTREACH, DISAVOW AND BOOST
ONGOING AUDIT, OUTREACH, DISAVOW AND BOOST
@linkdetox @cemper @lnkresearchtool
ONGOING AUDIT, OUTREACH, DISAVOW AND BOOST
@linkdetox @cemper @lnkresearchtool
ONGOING AUDIT, OUTREACH, DISAVOW AND BOOST
ONGOING AUDIT, OUTREACH, DISAVOW AND BOOST
@linkdetox @cemper @lnkresearchtool
BUILDRANKINGS.
RESULTS.
WHAT TOAVOID
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How PEnguinPROBLEMS look like
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oR So
HIGH RISK
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THIS MEANS...
…it is NOTabout
a single Risky Link
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past: price per LINK!
Price per Link Price per Link Price per Link Price per Link Price per Link Price per Link Price per Link
per Link 11 Cent… COME ON!
@linkdetox @cemper @lnkresearchtool
now: risk per LINK!
How Might Your Links Harm YOU?
@linkdetox @cemper @lnkresearchtool
Patterns to watch out Not indexed domains Dangerous domains (Malware, Malicious or Virus) Weak domains Link networks Article Directory Links Spammy forums Location problems
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Bad Link Building strategies Buy Links
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Bad Link Building strategies Free Directories
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Bad Link Building strategies Forum/Blog Spamming
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Bad Link Building strategies Link Swaps
1:1 Triangle Link Wheels
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Bad Link Building strategies Automated Guest Blogging
„Guest Blogs“ that are paid links
STILL GOOD: Original Content + Authority Sites
@linkdetox @cemper @lnkresearchtool
Bad Link Building strategies Money Keyword Link Growth with
Widgets Themes Infographics
@linkdetox @cemper @lnkresearchtool
Advanced Link Building strategiesCommon backlinksLink juice thiefMissing linksCompetitors strongest links with low riskWHAT-IF Analysis= Link Opportunity Simulation
BUYING LINKS? Should I Buy Links To Improve Google
Rankings?
SHORT ANSWER – NOT IF THEY LOOK LIKE PAID LINKS!
Problem is – Link Sellers Are Rarely Discreet
@linkdetox @cemper @lnkresearchtool
Consequences of non-discretion
Ask for links!It's OK to ask for links -- if you do it the right way.
@linkdetox @cemper @lnkresearchtool
Do something newsworthy! This is the most important thing to do, but it's also the hardest way to earn links Press releases are still important, but they're more useful for spreading the word about
something important your company did -- such as hiring a noted executive, releasing a new product or embarking on a charitable endeavor.#
Same with Social – not for the links, but the exposure that gives links
Convert Non-Linking Brand Mentions Into Links With some good PR follow up you can usually convert that into a ‘link’ and add some extra
value to the piece they have written, so everyone wins. How: Setup Link Alerts – filter my “MENTION” For historic mentions: run BLP – filter by MENTION – shoot opps into Pitchbox
@linkdetox @cemper @lnkresearchtool
@linkdetox @cemper @lnkresearchtool
Common backlinks
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Link Juice Thief
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Missing Links
Competitors Strongest links with low risk
@linkdetox @cemper @lnkresearchtool
WHAT-IF = LINK OPPORTUNITY RISk CHECKBETTER TO BE SAFE ... THAN SORRY
@linkdetox @cemper @lnkresearchtool
SEO tips!
SEO is not a one-shot process.
Fresh content Add new, useful content to your pages on a regular basis. Content freshness adds relevancy to
your site in the eyes of the search engines.
Don’t be obsessed with PageRank! It is just one isty bitsy part of the ranking algorithm. A site with lower PR can actually outrank
one with a higher PR.
Check for canonicalization issues Check for canonicalization issues – www and non-www domains. Decide which one you want
to use and 301 redirect the other to it.
@linkdetox @cemper @lnkresearchtool
Be different! Diversity is the key to success for your website to be high scoring. Be different from what
others do.
@linkdetox @cemper @lnkresearchtool
EVEN MORE LINK TIPS Join associations Reach out to the press Get reviews Give testimonials Offer internships Attend offline events Organize contests Support local sponsorship
MORE:
http://www.linkresearchtools.com/case-studies/link-building-tips-small-business-smb
@linkdetox @cemper @lnkresearchtool
AND MUCH MORE TO LEARN
http://www.linkresearchtools.com/case-studies/
@linkdetox @cemper @lnkresearchtool
SEO is not a one-shot process!!! The search landscape changes daily, so expect to work on your optimization often.
@linkdetox @cemper @lnkresearchtool
EXPECT ALWAYS RUNNING PENGUIN ALGO
Penguin Still running Maybe forever
Protect your site Link Alerts Link Detox Weekly Disavows Weekly Link Detox Boost
@linkdetox @cemper @lnkresearchtool
Give me Your Business Cardand I will give you a
FREE MONTH ACCESS TO LRT
=
@linkdetox @cemper @lnkresearchtool
THANKS A LOT
QUESTIONS?
CONTACT US
http://www.linkdetox.com
http://www.linkresearchtools.com
http://helpdesk.linkresearchtools.com