lessons in linkedin: how to leverage today's lead generation powerhouse

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Lessons In LinkedIn: How to Leverage Today’s Lead Generation Powerhouse

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Post on 12-Jul-2015

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Page 1: Lessons In LinkedIn: How To Leverage Today's Lead Generation Powerhouse

Lessons In LinkedIn: How to Leverage Today’s Lead Generation Powerhouse

Page 2: Lessons In LinkedIn: How To Leverage Today's Lead Generation Powerhouse

Welcome.

Page 3: Lessons In LinkedIn: How To Leverage Today's Lead Generation Powerhouse

ShawnGraham www.shawngraham.me

Scott Imblum pumppeelz.com

www.urockmusiccenter.com

Page 4: Lessons In LinkedIn: How To Leverage Today's Lead Generation Powerhouse

How are you using LinkedIn?

Page 5: Lessons In LinkedIn: How To Leverage Today's Lead Generation Powerhouse

• Optimizing Your LinkedIn profile

• Goal Setting

• Power Features

o Get Introduced

o InMail

o Groups

• Company Pages

• Managing Relationships

Agenda

Page 6: Lessons In LinkedIn: How To Leverage Today's Lead Generation Powerhouse

Optimizing Your LinkedIn Profile

• Professional profile picture

• Cover photo

Page 7: Lessons In LinkedIn: How To Leverage Today's Lead Generation Powerhouse

Optimizing Your LinkedIn Profile

• Snapshot of your experience/background

• Articulate your persona/professional brand

• Opportunity for engagement

Page 8: Lessons In LinkedIn: How To Leverage Today's Lead Generation Powerhouse

Optimizing Your LinkedIn Profile

• Experience (scale, scope, and impact)

• Highlight relevant skills/experiences

• Opportunity for more engagement

Page 9: Lessons In LinkedIn: How To Leverage Today's Lead Generation Powerhouse

Optimizing Your LinkedIn Profile

• Additional sections can add texture/talking points

Page 10: Lessons In LinkedIn: How To Leverage Today's Lead Generation Powerhouse

Optimizing Your LinkedIn Profile

• Recommendations (when possible)

• Endorsements

Page 11: Lessons In LinkedIn: How To Leverage Today's Lead Generation Powerhouse

Goal Setting

• Aligned with your sales process

o Brand awareness

o Engagement (Groups, comments, etc.)

o Lead generation

• Identify opportunities for quick wins (ex. a phone

call versus trying to “make the sale”)

• Monthly – Track progress against goals

Page 12: Lessons In LinkedIn: How To Leverage Today's Lead Generation Powerhouse

How can you use LinkedIn to make

connections/grow your business?

Page 13: Lessons In LinkedIn: How To Leverage Today's Lead Generation Powerhouse

• Proactively identify & reach out to potential contacts

• Connect via LinkedIn following meetings

• Regularly review “People You May Know”

• Use status updates as a friendly reminder/prompt

• Follow up, follow up, follow up!

Using LinkedIn to Grow Your Network

Page 14: Lessons In LinkedIn: How To Leverage Today's Lead Generation Powerhouse

• Leverages the power of shared connections

• Reach/connect with others outside of your network

• Shared connections better than “cold calls”

Power Features: Get Introduced

Page 15: Lessons In LinkedIn: How To Leverage Today's Lead Generation Powerhouse

• Select shared connection

• Write a brief message including why you’re asking

for an introduction

Power Features: Get Introduced

Page 16: Lessons In LinkedIn: How To Leverage Today's Lead Generation Powerhouse

• Available for upgraded plans

• Allows you to reach out to contacts outside of your

network directly

• Increased functionality including who has viewed

your profile

Power Features: InMail

Page 17: Lessons In LinkedIn: How To Leverage Today's Lead Generation Powerhouse

• Highly targeted

• Great way to interact around topics

• Find the right group based on audience/activity

Power Features: Groups

Page 18: Lessons In LinkedIn: How To Leverage Today's Lead Generation Powerhouse

Company Pages

• More than 4 million companies have LinkedIn

Company Pages

• Great place to share news, blog posts, and career

opportunities

• Think strategically about your content/messaging

Page 19: Lessons In LinkedIn: How To Leverage Today's Lead Generation Powerhouse

Key Takeaways

1. Optimize your profile (headshot, summary,

endorsements, etc.)

2. Proactively engage with existing/prospective

(don’t be passive)

3. Leverage power features such as “Get

Introduced”, “InMail”, and Groups to grow your

network

4. Be strategic. Think about your business goals

5. Carve out time to spend on networking

Page 20: Lessons In LinkedIn: How To Leverage Today's Lead Generation Powerhouse

What questions

do you have?