lessons in linkedin: how to leverage today's lead generation powerhouse
TRANSCRIPT
Lessons In LinkedIn: How to Leverage Today’s Lead Generation Powerhouse
Welcome.
ShawnGraham www.shawngraham.me
Scott Imblum pumppeelz.com
www.urockmusiccenter.com
How are you using LinkedIn?
• Optimizing Your LinkedIn profile
• Goal Setting
• Power Features
o Get Introduced
o InMail
o Groups
• Company Pages
• Managing Relationships
Agenda
Optimizing Your LinkedIn Profile
• Professional profile picture
• Cover photo
Optimizing Your LinkedIn Profile
• Snapshot of your experience/background
• Articulate your persona/professional brand
• Opportunity for engagement
Optimizing Your LinkedIn Profile
• Experience (scale, scope, and impact)
• Highlight relevant skills/experiences
• Opportunity for more engagement
Optimizing Your LinkedIn Profile
• Additional sections can add texture/talking points
Optimizing Your LinkedIn Profile
• Recommendations (when possible)
• Endorsements
Goal Setting
• Aligned with your sales process
o Brand awareness
o Engagement (Groups, comments, etc.)
o Lead generation
• Identify opportunities for quick wins (ex. a phone
call versus trying to “make the sale”)
• Monthly – Track progress against goals
How can you use LinkedIn to make
connections/grow your business?
• Proactively identify & reach out to potential contacts
• Connect via LinkedIn following meetings
• Regularly review “People You May Know”
• Use status updates as a friendly reminder/prompt
• Follow up, follow up, follow up!
Using LinkedIn to Grow Your Network
• Leverages the power of shared connections
• Reach/connect with others outside of your network
• Shared connections better than “cold calls”
Power Features: Get Introduced
• Select shared connection
• Write a brief message including why you’re asking
for an introduction
Power Features: Get Introduced
• Available for upgraded plans
• Allows you to reach out to contacts outside of your
network directly
• Increased functionality including who has viewed
your profile
Power Features: InMail
• Highly targeted
• Great way to interact around topics
• Find the right group based on audience/activity
Power Features: Groups
Company Pages
• More than 4 million companies have LinkedIn
Company Pages
• Great place to share news, blog posts, and career
opportunities
• Think strategically about your content/messaging
Key Takeaways
1. Optimize your profile (headshot, summary,
endorsements, etc.)
2. Proactively engage with existing/prospective
(don’t be passive)
3. Leverage power features such as “Get
Introduced”, “InMail”, and Groups to grow your
network
4. Be strategic. Think about your business goals
5. Carve out time to spend on networking
What questions
do you have?