lessons learned from analyzing 1,000,000,000 company mentions
TRANSCRIPT
@mention/mentionapp
17.61%positive mentions
5.81%negative mentions
76.58%neutral mentions
A huge number of mentions are actually pretty neutral. People seeking assistance with a service, asking questions, or for advice. Most are day to day communications, not only praise or criticism - a clear sign that customer service has gone social.
"The Pac-Man Effect"
58major languages spoken
English French Spanish German Portuguese
64.39%
16.20%
11.27%
2.84%
1.24%
TOP LANGUAGES
66.67%
Twitter rocks. But you can find your own channel.Try mixing a few other sources to reach an audience that most aren't messaging to.
WHERE THEY CAME FROM
SUNDAY MONDAY TUESDAY WEDNESDAY
11.36% 14.38% 15.68% 15.52%
15.78% 15.06% 12.22%
THURSDAY FRIDAY SATURDAY
DAYS WITH MOST MENTIONS
It’s important to get back to them quickly, but don’t only talk to them. 91% of mentions come from people with fewer than 500 followers.
8.58%of mentions come from influencers
INFLUENCERS
START MONITORING YOUR COMPANY’S MENTIONS TODAY WITH
Thursdays see the most mentions. Don’t miss out on communicating Saturdays and Sundays
though. Schedule posts to get people to mention you when most other companies aren’t communicating.
1,000,000,000Lessons Learned From Analyzing
from nearly alerts.200,000
company mentions delivered in the last 2 years
Don’t underestimate the importance of non-English mentions. 36% are in different languages. It’s important to have a strategy
for these too.