lessons learned from the top 40 facebook pages
TRANSCRIPT
Lessons Learned from the Top 40 Facebook
Pages @DaveKerpen, CEO
July 11, 2012 http://slideshare.net/likeable
Tweet with us using #likeable Ask questions at FB.com/LikeableMedia
Meet Likeable
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Clients We Work With
#Likeable
Introducing …
#Likeable
The Top 20 Client Pages on Facebook as Voted by Likeable
Disclosure: These are all clients of Likeable. We didn’t allow clients to be eligible for our top 40, but we wanted to showcase
some of our favorites.
Things Remembered*
Things Remembered (FB.com/ThingsRemembered)
#Likeable
An engaging cover photo makes a big difference.
*Client
Entenmann’s*
Entenmann’s (FB.com/Entenmanns)
#Likeable Celebrate fan milestones with contests.
*Client
Ritani*
Ritani (FB.com/RitaniDesigns)
#Likeable
Engage your community with photos.
*Client
The Pampered Chef *
The Pampered Chef (FB.com/ThePamperedChef)
#Likeable
Brands can showcase their products now.
*Client
Neutrogena*
Neutrogena (FB.com/Neutrogena)
#Likeable
Provide powerful images that draw on scientific evidence for why a consumer should purchase your product.
*Client
Logitech*
Logitech (FB.com/Logitech)
#Likeable A clean and simple cover photo can go a long way!
*Client
Hpnotiq*
Hpnotiq (FB.com/Hpnotiq)
#Likeable
Engage fans through various content along with strong visuals.
*Client
Medtronic Diabetes*
Medtronic Diabetes (FB.com/MedtronicDiabetes)
#Likeable
Use stories from customers in order to relate to fans on a more personal level.
*Client
Pendaflex*
Pendaflex (FB.com/Pendaflex)
#Likeable *Client
Your app must be interactive and provide value.
Quality Dairy*
Quality Dairy (FB.com/QualityDairy )
#Likeable
Entice customers with giveaways, project ideas, and eye-catching photos to return to the page time after time. *Client
Visit Salt Lake*
Visit Salt Lake (FB.com/VisitSaltLake)
#Likeable Provide valuable content to ensure fans can make the most of their vacation!
*Client
The Company Store*
The Company Store (FB.com/CompanyStore)
#Likeable You don’t need a huge prize to lure fans to participate.
*Client
Project Paranormal*
Project Paranormal (FB.com/ProjectParanormalBooks)
#Likeable Engage fans by connecting to relevant TV shows and other pop culture.
*Client
The Sports Club/LA*
The Sports Club/LA (FB.com/TheSportsClubLA)
#Likeable Encourage fans to connect with each other by asking questions and
providing tips. *Client
Restaurant.com*
Restaurant.com (FB.com/restaurantcom)
#Likeable
A picture is worth a thousand words.
*Client
Extra Space*
Extra Space (FB.com/ExtraSpace)
#Likeable
Post great tips and advice on how to stay organized.
*Client
1-800-Flowers*
1-800-Flowers (FB.com/1800flowers)
#Likeable
Showcase your product line through visuals and highlighted posts.
*Client
Verizon FiOS*
Verizon Fios (FB.com/VerizonFiOS)
#Likeable
Offer fans fantastic deals.
*Client
SodaStream*
SodaStream (FB.com/Sodastream)
#Likeable *Client
Integrate a store locator so your fans can find your product.
Corkcicle*
Corkcicle (FB.com/Corkcicle)
#Likeable *Client
Provide a strong call to action to encourage fan interaction.
Introducing…
The Top 40 Pages on Facebook as Voted by Likeable!
#Likeable
Pretzel Crisps
Pretzel Crisps (FB.com/PretzelCrisps)
#Likeable Provide value to fans by offering recipes using your product.
Dove
Dove (FB.com/Dove)
#Likeable
Highlight your company’s history and display your most memorable moments.
Sh Metropolitan Museum
Metropolitan Museum (FB.com/MetMuseum)
#Likeable Allow fans to select favorite works of art and share with friends.
Skittles*
Skittles (FB.com/Skittles)
#Likeable
Highlight loyal fans who are using your product to make them feel appreciated.
* 2011 winner
Tiffany and Co.
Tiffany and Co. (FB.com/Tiffany)
#Likeable
Simple, sleek visuals can go a long way.
Modern Family
Modern Family (FB.com/ModernFamily)
#Likeable
Post quotes and clips from the show to keep fans entertained beyond the first screen.
Amazon
Amazon (FB.com/Amazon)
#Likeable Create a consistent, approachable voice when talking about a wide range of
products.
Converse
Converse (FB.com/Converse)
#Likeable Have a unique brand timeline with unmatched creativity.
Bonobos Clothing
Bonobos Clothing (FB.com/Bonobos)
#Likeable Offer exclusive Facebook-only deals to reward your community.
Mercedes Benz
Mercedes Benz (FB.com/MercedesBenz)
#Likeable Reveal exclusive project updates and design innovations.
Red Bull
Red Bull (FB.com/RedBull)
#Likeable Create custom media and applications to keep fans engaged.
Sh Sharpie
Sharpie (FB.com/Sharpie)
#Likeable Post powerful and creative illustrations without being directly promotional.
Sh Dell
Dell (FB.com/Dell)
#Likeable
Provide stellar customer service to convert an unhappy customer into a loyal fan.
Sh London 2012
London 2012 (FB.com/London2012)
#Likeable Build a community before an upcoming event with pictures, applications, and
videos.
Sh Livestrong
Livestrong (FB.com/Livestrong)
#Likeable Utilize effective, linked milestones to tell your brand’s personal story.
Sh Target
Target (FB.com/Target)
#Likeable Post a variety of content that appeals to a large fan base.
Sh Axe
Axe (FB.com/Axe)
#Likeable Be humorous and witty to engage with your fans.
Sh Selena Gomez
Selena Gomez (FB.com/SelenaGomez)
#Likeable Create personal and authentic connections with your most loyal fans.
Sh Southwest Airlines
Southwest Airlines (FB.com/Southwest)
#Likeable
Use Facebook to promote contests, low fare deals, and other promotions.
Sh Ben & Jerry’s
Ben & Jerry’s (FB.com/benjerry)
#Likeable Make a strong first impression to visitors by optimizing your cover photo.
Sh Domino’s Pizza
Domino’s Pizza (FB.com/Dominos)
#Likeable Ask your customers to share authentic pictures of your product.
Sh Cheer
Cheer (FB.com/Cheer)
#Likeable Use color as your branding tool.
Sh American Express
American Express (FB.com/Americanexpress)
#Likeable Offer custom savings and rewards based off what fans “like” on Facebook.
Sh New York Times
New York Times (FB.com/nytimes)
#Likeable Use milestones to tell your unique brand story over time.
Sh Barack Obama*
Barack Obama (FB.com/BarackObama)
#Likeable Keep fans informed with the latest happenings on a campaign.
* 2009 winner
Sh (Red)
(Red) (FB.com/JoinRed)
#Likeable Inspire your customers to share their stories.
Sh Expedia
Expedia (FB.com/Expedia)
#Likeable Post stunning visuals, including photographs of actual locations.
Sh The Twilight Saga
The Twilight Saga (FB.com/Twilight)
#Likeable
Offer exclusive content to give fans a way to extend the experience beyond a film.
Sh Cleveland Indians
Cleveland Indians (FB.com/lndians)
#Likeable Purchase tickets directly on Facebook and reward your fans with a chance to
win tickets to a “social media suite.”
Sh Gilt Groupe
Gilt Groupe (FB.com/Giltgroupe)
#Likeable Receive insider access to top designer brands and experiences
Sh ESPN
ESPN (FB.com/ESPN)
#Likeable Post sports data and rosters frequently to keep fans informed.
Sh Tropicana
Tropicana (FB.com/Tropicana)
#Likeable Use questions, unique images, and other creative puzzles to keep fans hooked.
Sh Starbucks*
Starbucks (FB.com/Starbucks)
#Likeable A picture is worth a thousand words.
* 2011 winner
Sh Heineken
Heineken (FB.com/Heineken)
#Likeable Develop an authentic voice.
Sh Subway
Subway (FB.com/subway)
#Likeable The most talked about brand on Facebook due to making strong connections
with fans and highlighting featured meals!
Sh Walgreens
Walgreens (FB.com/Walgreens)
#Likeable Listen first, and never stop listening.
Sh Pepsi
Pepsi (FB.com/Pepsi)
#Likeable Think and act like your customer by sharing photos and personal stories of
what they are up to.
Sh DSW
DSW (FB.com/DSW)
#Likeable Consistently deliver excitement, surprise, and delight with prizes and rewards.
Sh
#Likeable
Visit Las Vegas
Visit Las Vegas (FB.com/LasVegas)
Provide value, for free with newsletters and event details!
Sh
#Likeable
T-Mobile USA
T-Mobile USA (FB.com/TMobile)
Respond personally and quickly to all comments.
Sh
#Likeable
Our Next Webinar
Nominate your favorite brands at http://bit.ly/votetop40 July 31 2012 at 2:00 pm ET http://bit.ly/LikeableTop40
What Is Likeable Community College?
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For more information, please email [email protected]
More Free Resources • Tackling the Many Roles of the Social
Media Manager
• Hosted by Dave Kerpen
• July 18th, 3:30PM EDT
• Avoiding a Social Media Nightmare: Building a Solid Content Strategy
• Hosted by Cara Friedman
• July 26th, 3:00PM EDT
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