lessons learned in advocacy, communication and social mobilization (acsm) against tuberculosis and...
TRANSCRIPT
Lessons learned in Advocacy, Communication and Social Mobilization (ACSM) against
Tuberculosis and HIV/AIDS
Dr. Eva M. Moya, Department of Social Work UTEP and PCIDr. Lucia Dura, Department of English, UTEP
Dr. Blanca Lomeli, PCIJanine Schooley MPH, PCI
February 23, 2012
Featuring photographs and art installations of artist/activist Damien Schumann
2007: Damien Schumann developed the TB/HIV Shack
2009: PCI, USMBHA, took on the adaptation of the TB/HIV Shack to Mexico and developed “Nuestra Casa”
2009-10 Nuestra Casa tours 4 locations in Mexico and 2 in the U.S.
2011-12: Nuestra Casa returns to UTEP as an Initiative
Background
“Nuestra Casa profoundly moved our audiences at the Global Health Odyssey Museum at [the CDC]. From public health professionals from around the world to young people, individuals left the exhibition with an emotional understanding of the challenges of TB prevention, and the connection between the disease and issues of poverty. [Nuestra Casa] shows how persons affected by TB can tell public health stories in innovative, meaningful and emotionally resonating ways.”
- Louise E. Shaw, Curator, CDC Global Odyssey Museum
Coding and Analysis of Public Responses
Introduce
Lure…
Engage
Surprise
Inform | Inspire
Feel a part of a movement
Take me to www.nuestracasainitiative.net
Know more Share and discuss Engage others
The experience begins..Make your own ‘trapito’
Commit to change on a postcardFind out about monthly
activities at NCI on NuestraCasaInitiative.net
Lessons Learned• ACMS strategies are needed to effectively raise awareness,
mobilize community members and leaders, and empower and engage persons affected by TB, to successfully prevent and control the diseases and its repercussions.
• In addition, a person-centered approach to service delivery is required to improve detection, treatment, adherence, cure, and to mitigate all forms of stigma related to TB.
• Nuestra Casa is a powerful communication, advocacy and social mobilization intervention to increase social and political will to improve TB and HIV prevention and control and to mitigate stigma:
– Community participation, as well as involvement of TB affected persons has increased and is now fundamental for successful social mobilization.
– Partnerships and collaborative actions are essential.
