lessons learned publishing a digital wordpress magazine
DESCRIPTION
At WordCamp Switzerland 2014 I talked about my experiences running a digital WordPress magazine. The Swiss WordPress Magazine started as a website and in the end became an iOS & web app with high-quality articles. I also gave a short prospect about what's coming in the future. Ps. The video on slide 23 is available here: https://vimeo.com/90740753TRANSCRIPT
Lessons Learned Publishing A Digital Magazine
Using WordPress
WordCamp Switzerland 2014
Who am I?• Pascal Birchler /
@swissspidy
• Meetup & WordCamp Organizer
• Swiss WordPress Magazine
• The Periodic Table of WordPress Plugins
Let’s dive straight in…
How it all started
From Zero To Hero?
Lesson #1: Don't talk about it – do it!
Let’s see how it turns out!
Getting Attention
Lesson #2: Make a name for yourself.
Great! Now keep going…
Well, not exactly…
Lesson #3: Continuity is key.
Fast Forward to 2010…
It was not a magazine It was just another WordPress blog.
The WordPress Magazine
Lesson #4: Be one step ahead.
The WordPress Magazine7 Free Issues
5000 Downloads each
Drawbacks
It’s all about decisions
PDFs are old-fashioned – Let’s do some HTML5!
The Solution
WordPress Magazine 2.0
Lesson #4: Be one step ahead. Again.
WordPress Magazine 2.03 Published Issues
10000 App Downloads
What didn’t work well
Lesson #5: Listen to your audience.
Summary1. Don't talk about it – do it
2. Make a name of yourself
3. Continuity is key
4. Be one step ahead
5. Listen to your audience
Conclusion: Fail. Learn. Repeat.
Today
Coming soon:
@SpinPress – SpinPress.com
Questions?
Pascal Birchler – @swissspidy