let social be social
DESCRIPTION
CASEx Presentation at CASE Summit on the importance of leveraging social openness and insights to guide engagement strategy.TRANSCRIPT
Let Social Be Social
@hosimmons4Let Social Be
Text
80%Of Advancement Offices are on Twitter
96%Of Advancement Offices are on Facebook
WHY?
=
@angryalum
vs.
@yourinstitution
State U
talking with
State U
@angryalum @yourinstitution
@advancementvp
@similarlyfrustratedalum
@alumclassmate
@professor@alumvolunteer
100 Hours of YouTube Video Uploaded Every Minute
400 MillionTweets Every Day
16 Billion Instagram Photos Shared All Time
“ Value is being created by people who lead, connect and do things ridiculous and remarkable...when word spreads: that’s where we create value.”
Seth Godinon the connection economy
Letting Social Be Social is...
talking personally
knowing your network
taking action, giving value
evertrue.com/blog
“If you hold onto it, you won’t have it...
but if you give it away, you can’t run out of it.”
