let your body drive - pegout - social media days
DESCRIPTION
http://thomasmoen.com/foredragTRANSCRIPT
![Page 1: Let your body drive - pegout - social media days](https://reader035.vdocuments.net/reader035/viewer/2022062615/54806ce0b4af9fef158b5d96/html5/thumbnails/1.jpg)
tirsdag 5. februar 13
![Page 2: Let your body drive - pegout - social media days](https://reader035.vdocuments.net/reader035/viewer/2022062615/54806ce0b4af9fef158b5d96/html5/thumbnails/2.jpg)
«Et design og teknologiselskap som utviklerdigitale kommunikasjonsløsninger»
tirsdag 5. februar 13
![Page 3: Let your body drive - pegout - social media days](https://reader035.vdocuments.net/reader035/viewer/2022062615/54806ce0b4af9fef158b5d96/html5/thumbnails/3.jpg)
tirsdag 5. februar 13
![Page 4: Let your body drive - pegout - social media days](https://reader035.vdocuments.net/reader035/viewer/2022062615/54806ce0b4af9fef158b5d96/html5/thumbnails/4.jpg)
126k besøk, 70k spillere, engasjerti 12 minutter hvert besøk.
tirsdag 5. februar 13
![Page 5: Let your body drive - pegout - social media days](https://reader035.vdocuments.net/reader035/viewer/2022062615/54806ce0b4af9fef158b5d96/html5/thumbnails/5.jpg)
Solgte 10% mer enn forventet.
tirsdag 5. februar 13
![Page 6: Let your body drive - pegout - social media days](https://reader035.vdocuments.net/reader035/viewer/2022062615/54806ce0b4af9fef158b5d96/html5/thumbnails/6.jpg)
LET YOUR BODY DRIVEDDB + GM = <3
tirsdag 5. februar 13
![Page 7: Let your body drive - pegout - social media days](https://reader035.vdocuments.net/reader035/viewer/2022062615/54806ce0b4af9fef158b5d96/html5/thumbnails/7.jpg)
tirsdag 5. februar 13
![Page 8: Let your body drive - pegout - social media days](https://reader035.vdocuments.net/reader035/viewer/2022062615/54806ce0b4af9fef158b5d96/html5/thumbnails/8.jpg)
«Vis frem bilens unike egenskaperpå en engasjerende måte»
tirsdag 5. februar 13
![Page 9: Let your body drive - pegout - social media days](https://reader035.vdocuments.net/reader035/viewer/2022062615/54806ce0b4af9fef158b5d96/html5/thumbnails/9.jpg)
5 forskjellige spill som fremheveren av de unike egenskapene.
tirsdag 5. februar 13
![Page 10: Let your body drive - pegout - social media days](https://reader035.vdocuments.net/reader035/viewer/2022062615/54806ce0b4af9fef158b5d96/html5/thumbnails/10.jpg)
tirsdag 5. februar 13
![Page 11: Let your body drive - pegout - social media days](https://reader035.vdocuments.net/reader035/viewer/2022062615/54806ce0b4af9fef158b5d96/html5/thumbnails/11.jpg)
Spillene var enkle, morsommeog de !este ble sittende
å spille en stund.
tirsdag 5. februar 13
![Page 12: Let your body drive - pegout - social media days](https://reader035.vdocuments.net/reader035/viewer/2022062615/54806ce0b4af9fef158b5d96/html5/thumbnails/12.jpg)
Hvordan kan vi tadette til neste nivå?
tirsdag 5. februar 13
![Page 13: Let your body drive - pegout - social media days](https://reader035.vdocuments.net/reader035/viewer/2022062615/54806ce0b4af9fef158b5d96/html5/thumbnails/13.jpg)
Hvordan få folk til å kommetilbake !ere ganger?
tirsdag 5. februar 13
![Page 14: Let your body drive - pegout - social media days](https://reader035.vdocuments.net/reader035/viewer/2022062615/54806ce0b4af9fef158b5d96/html5/thumbnails/14.jpg)
Hvordan engasjerende demover !ere dager?
tirsdag 5. februar 13
![Page 15: Let your body drive - pegout - social media days](https://reader035.vdocuments.net/reader035/viewer/2022062615/54806ce0b4af9fef158b5d96/html5/thumbnails/15.jpg)
Hvordan kan vi bringesammen offline og online?
tirsdag 5. februar 13
![Page 16: Let your body drive - pegout - social media days](https://reader035.vdocuments.net/reader035/viewer/2022062615/54806ce0b4af9fef158b5d96/html5/thumbnails/16.jpg)
La oss putte en bil ute i denvirkelige verden!
tirsdag 5. februar 13
![Page 17: Let your body drive - pegout - social media days](https://reader035.vdocuments.net/reader035/viewer/2022062615/54806ce0b4af9fef158b5d96/html5/thumbnails/17.jpg)
La den kjøre mot den som tilenhver tid leder!
tirsdag 5. februar 13
![Page 18: Let your body drive - pegout - social media days](https://reader035.vdocuments.net/reader035/viewer/2022062615/54806ce0b4af9fef158b5d96/html5/thumbnails/18.jpg)
Den som er nærmest bilenetter 10 dager, får bilen!
tirsdag 5. februar 13
![Page 19: Let your body drive - pegout - social media days](https://reader035.vdocuments.net/reader035/viewer/2022062615/54806ce0b4af9fef158b5d96/html5/thumbnails/19.jpg)
La oss for sikkerhetsskyld trackeog streame realtime fra bilen.
tirsdag 5. februar 13
![Page 20: Let your body drive - pegout - social media days](https://reader035.vdocuments.net/reader035/viewer/2022062615/54806ce0b4af9fef158b5d96/html5/thumbnails/20.jpg)
tirsdag 5. februar 13
![Page 21: Let your body drive - pegout - social media days](https://reader035.vdocuments.net/reader035/viewer/2022062615/54806ce0b4af9fef158b5d96/html5/thumbnails/21.jpg)
Hvem vant?
tirsdag 5. februar 13
![Page 22: Let your body drive - pegout - social media days](https://reader035.vdocuments.net/reader035/viewer/2022062615/54806ce0b4af9fef158b5d96/html5/thumbnails/22.jpg)
6 600 km, 10 dager, 74 ledere
tirsdag 5. februar 13
![Page 23: Let your body drive - pegout - social media days](https://reader035.vdocuments.net/reader035/viewer/2022062615/54806ce0b4af9fef158b5d96/html5/thumbnails/23.jpg)
126k besøk, 70k spillere, engasjerti 12 minutter hvert besøk.
tirsdag 5. februar 13
![Page 24: Let your body drive - pegout - social media days](https://reader035.vdocuments.net/reader035/viewer/2022062615/54806ce0b4af9fef158b5d96/html5/thumbnails/24.jpg)
Solgte 10% mer enn forventet.
tirsdag 5. februar 13
![Page 25: Let your body drive - pegout - social media days](https://reader035.vdocuments.net/reader035/viewer/2022062615/54806ce0b4af9fef158b5d96/html5/thumbnails/25.jpg)
Hva kunne vi gjort bedre?
tirsdag 5. februar 13
![Page 26: Let your body drive - pegout - social media days](https://reader035.vdocuments.net/reader035/viewer/2022062615/54806ce0b4af9fef158b5d96/html5/thumbnails/26.jpg)
tirsdag 5. februar 13
![Page 27: Let your body drive - pegout - social media days](https://reader035.vdocuments.net/reader035/viewer/2022062615/54806ce0b4af9fef158b5d96/html5/thumbnails/27.jpg)
1. Ikke krevet FB login
tirsdag 5. februar 13
![Page 28: Let your body drive - pegout - social media days](https://reader035.vdocuments.net/reader035/viewer/2022062615/54806ce0b4af9fef158b5d96/html5/thumbnails/28.jpg)
1. Ikke krevet FB login2. Synliggjort «call to action»
tirsdag 5. februar 13
![Page 29: Let your body drive - pegout - social media days](https://reader035.vdocuments.net/reader035/viewer/2022062615/54806ce0b4af9fef158b5d96/html5/thumbnails/29.jpg)
1. Ikke krevet FB login2. Synliggjort «call to action»
3. Gjort det lettere å dele
tirsdag 5. februar 13
![Page 30: Let your body drive - pegout - social media days](https://reader035.vdocuments.net/reader035/viewer/2022062615/54806ce0b4af9fef158b5d96/html5/thumbnails/30.jpg)
Men, hvorfor funket kampanjenså bra alikevel?
tirsdag 5. februar 13
![Page 31: Let your body drive - pegout - social media days](https://reader035.vdocuments.net/reader035/viewer/2022062615/54806ce0b4af9fef158b5d96/html5/thumbnails/31.jpg)
tirsdag 5. februar 13
![Page 32: Let your body drive - pegout - social media days](https://reader035.vdocuments.net/reader035/viewer/2022062615/54806ce0b4af9fef158b5d96/html5/thumbnails/32.jpg)
1. Keep it simple
tirsdag 5. februar 13
![Page 33: Let your body drive - pegout - social media days](https://reader035.vdocuments.net/reader035/viewer/2022062615/54806ce0b4af9fef158b5d96/html5/thumbnails/33.jpg)
1. Keep it simple2. Gami#cation
tirsdag 5. februar 13
![Page 34: Let your body drive - pegout - social media days](https://reader035.vdocuments.net/reader035/viewer/2022062615/54806ce0b4af9fef158b5d96/html5/thumbnails/34.jpg)
1. Keep it simple2. Gami#cation
3. Offline vs online
tirsdag 5. februar 13
![Page 35: Let your body drive - pegout - social media days](https://reader035.vdocuments.net/reader035/viewer/2022062615/54806ce0b4af9fef158b5d96/html5/thumbnails/35.jpg)
1. Keep it simple2. Gami#cation
3. Offline vs online 4. Realtime
tirsdag 5. februar 13
![Page 36: Let your body drive - pegout - social media days](https://reader035.vdocuments.net/reader035/viewer/2022062615/54806ce0b4af9fef158b5d96/html5/thumbnails/36.jpg)
tirsdag 5. februar 13
![Page 37: Let your body drive - pegout - social media days](https://reader035.vdocuments.net/reader035/viewer/2022062615/54806ce0b4af9fef158b5d96/html5/thumbnails/37.jpg)
tirsdag 5. februar 13