let your voice be heard: may survey results

EMU & SRC Campus Consultation Process

Presentation

May 3 - 4, 2010

AGENDA

Process Focus Groups Survey Results Demand Programming Summary of Findings Next Steps Q & A

PROCESS

Assess Needs of EMU & SRC Within Oregon 2020 Vision

Broad Outreach to Campus Community During 2010

Conceptualize Solutions for Improvements– Qualitative & Quantitative Analyses– Listen, Analyze, Report, Repeat

More Information Gathering this Fall Final Recommendations December 2010

Approximately 100 Participants in Focus Groups Held Feb.15th – 17th, 2010

Academics, Legacy, Environment, and Diversity Draw Students and Employees to UO

Experience Met Most Expectations

EMU has Great Location Central to Campus, but it is Not Always Inviting, and Difficult to Navigate

Many Opportunities to Improve: Lounges / Spaces to Study and Socialize Expanded Food Options with Local / Sustainable Focus Activity Spaces (Indoor & Outdoor) Late-Night Activities

Participants Wanted an Active, Vibrant Campus “Living Room”

FOCUS GROUPS

SRC is Heavily Utilized by Students, and Employees Would Like Great Access As Well

Facility is Often Overcrowded and Impacted by General Users and Instructional Courses.

Several Way Finding Issues Discussed Areas to Improve:

More Activity Space Overall Specialized Group Fitness Spaces Social Amenities (Juice Bar, Lounge, Spa) More Accessible (Physically and Aesthetically) Facilities and

Equipment

Expanded Outdoor Programs and Spaces

FOCUS GROUPS

SURVEY RESULTS

Needs Assessment Survey Emailed to Every Student, Staff, and Faculty Member 6,700 Surveys Were Started 5,706 Completed Surveys

4,553 Students (20.5% Participation) 1,153 Employees (25.5% Participation)

+/- 1.5% Margin of Error for Student Sample +/- 2.9% Margin of Error for Employee Sample

SURVEY ANALYSIS

Demographics - Students

0%

26%

52%

13%7%

1% 1% 0%0%

10%

20%

30%

40%

50%

60%

Under 18 18-19 20 to 24 25 to 29 30 to 39 40 to 49 50 to 59 60 or older

Q. 178 What is your age?(All respondents, n= 4,538)

B&D Survey University

0%

26%

52%

13%7%

1% 1% 0%0%

10%

20%

30%

40%

50%

60%

Under 18 18-19 20 to 24 25 to 29 30 to 39 40 to 49 50 to 59 60 or older

Q. 178 What is your age?(All respondents, n= 4,538)

B&D Survey University

SURVEY ANALYSIS

Erb Memorial Union - Students

5%

26%

19%

34%

16%

0%5%

10%15%20%25%30%35%40%

Never Less than once per week

Once per week 2 - 4 times per week

5 or more times per

week

Q. 16 How often do you typically visit the Erb Memorial Union?

(All respondents, n= 5,010)

5%

26%

19%

34%

16%

0%5%

10%15%20%25%30%35%40%



5 or more times per

week

Q. 16 How often do you typically visit the Erb Memorial Union?


SURVEY ANALYSIS


8%

34%

25%

13% 13%

7%

0%5%

10%15%20%25%30%35%40%

Less than 5 minutes

(just pass through)

5 - 30 minutes

30 minutes -1 hour

About 1 hour

1 - 2 hours More than 2 hours

Q. 18 How long do you typically use the Erb Memorial Union when you visit?


8%

34%

25%

13% 13%

7%

0%5%

10%15%20%25%30%35%40%

Less than 5 minutes

(just pass through)

5 - 30 minutes

30 minutes -1 hour

About 1 hour

1 - 2 hours More than 2 hours

Q. 18 How long do you typically use the Erb Memorial Union when you visit?


SURVEY ANALYSIS

Main reason to visit the EMU

Erb Memorial Union

Students EmployeesTo Get Something to Eat (69%) To Attend a Meeting (76%)

To Study (41%) To Get Something to Eat (74%)To Go to the Post Offi ce (40%) To Go to the Post Offi ce (64%)

To Meet Friends (38%) To Attend an Event (45%)To Attend a Meeting (31%) To Meet a Colleague (27%)To Attend an Event (30%) To Go to the UO Ticket Offi ce (23%)

To Go to the Computer Lab (24%) To Go to the Copy Center (16%)To Go to the UO Ticket Offi ce (23%) Other (11%)

To Relax and Hang Out (22%) To Relax and Hang Out (9%)To Use the Craft Center (10%) To Use the Craft Center (9%)

SURVEY ANALYSIS


17%

18%

20%

22%

22%

23%

27%

31%

32%

39%

0% 5% 10% 15% 20% 25% 30% 35% 40%

Lack of variety and quality of services

There is nothing fun to do at the Erb Memorial …

Location is not convenient

Building is too crowded

Lack of comfortable places to relax

Lack of convenient parking

None of the Erb Memorial Union's …

Building is difficult to navigate/hard to find spaces

Not aware of programs and activities offered

Friends do not visit the Erb Memorial Union

Q. 21 Please indicate the reasons you do not visit the Erb Memorial Union more often: (Check all that apply)


17%

18%

20%

22%

22%

23%

27%

31%

32%

39%

0% 5% 10% 15% 20% 25% 30% 35% 40%

Lack of variety and quality of services

There is nothing fun to do at the Erb Memorial …

Location is not convenient

Building is too crowded

Lack of comfortable places to relax

Lack of convenient parking

None of the Erb Memorial Union's …

Building is difficult to navigate/hard to find spaces

Not aware of programs and activities offered

Friends do not visit the Erb Memorial Union

Q. 21 Please indicate the reasons you do not visit the Erb Memorial Union more often: (Check all that apply)


SURVEY ANALYSIS

Most Desired Future Programs and Services

Erb Memorial Union

Students EmployeesStudent Services Suite (44%) Art Gallery (47%)

Computing Center (43%) Information Center (36%)Student Organization Offi ces (32%) Arts/Crafts Area (33%)

Arts/Crafts Area (29%) Parking Services Offi ce (30%)Art Gallery (27%) Other (26%)

Email Kiosks (20%) Visitors Center (22%)Information Center (19%) Email Kiosks (14%)

Parking Services Offi ce (12%)Other (8%)

Visitors Center (6%)

SURVEY ANALYSIS

Most Desired Future Retail

Erb Memorial Union

Students EmployeesATM Machines (46%) Post Offi ce (57%)Coffee House (42%) Coffee House (44%)

Post Offi ce (38%) ATM Machines (41%)Pub (35%) Bookstore (37%)

Bookstore (34%) Pub (25%)Convenience/Food Store (23%) Bank/Credit Union (19%)

Copy/Printing Center (16%) Card/Gift Shop (17%)Bank/Credit Union (15%) Convenience/Food Store (14%)

Computer/Technology Store (11%) Upscale Restaurant (12%)Upscale Restaurant (9%) Copy/Printing Center (7%)

SURVEY ANALYSIS


3%

10%

10%

16%

17%

17%

18%

22%

29%

39%

45%

47%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

OtherTable tennis

Video gaming loungeBilliards/game room

Outdoor performance spaceLarge screen TV lounge

Outdoor water featuresNightclub/dance club

Live entertainment areaBowling alley

Shaded patios and outdoor seating areaMovie theater/performance hall

Q. 61 What types of social/entertainment spaces would you utilize the most in a new Erb Memorial Union? (Check top 3)


3%

10%

10%

16%

17%

17%

18%

22%

29%

39%

45%

47%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

OtherTable tennis

Video gaming loungeBilliards/game room

Outdoor performance spaceLarge screen TV lounge

Outdoor water featuresNightclub/dance club

Live entertainment areaBowling alley

Shaded patios and outdoor seating areaMovie theater/performance hall

Q. 61 What types of social/entertainment spaces would you utilize the most in a new Erb Memorial Union? (Check top 3)


SURVEY ANALYSIS


1% 5% 13%

48%

34%

0%

10%

20%

30%

40%

50%

60%



5 or more times per week

Q. 63 If the University of Oregon improves the Erb Memorial Union to better meet your needs, how often

would you use it?(All respondents, n= 4,709)

1% 5% 13%

48%

34%

0%

10%

20%

30%

40%

50%

60%



5 or more times per week

Q. 63 If the University of Oregon improves the Erb Memorial Union to better meet your needs, how often

would you use it?(All respondents, n= 4,709)

SURVEY ANALYSIS

Erb Memorial Union

13%

24%

45%

13%4% 2%

Q. 65 How high of a priority should University of Oregon place on improving the Erb Memorial Union?


Very high priority High priority Moderate priority

Low priority Very low priority No priority at all

15%

25%

40%

13%5% 1%

Q. 65 How high a priority should University of Oregon place on improving the Erb Memorial Union?




Students Employees13%

24%

45%

13%4% 2%

Q. 65 How high of a priority should University of Oregon place on improving the Erb Memorial Union?




15%

25%

40%

13%5% 1%

Q. 65 How high a priority should University of Oregon place on improving the Erb Memorial Union?




SURVEY ANALYSIS

Student Recreation Center – Students

27%

16%

52%

5%

0%

10%

20%

30%

40%

50%

60%

Exclusively on-campus

Exclusively off-campus

Both on- and off-campus

I do not participate

Q. 78 Where do you currently participate in recreation, sports, and fitness activities (indoor and outdoor)?


27%

16%

52%

5%

0%

10%

20%

30%

40%

50%

60%





Q. 78 Where do you currently participate in recreation, sports, and fitness activities (indoor and outdoor)?


SURVEY ANALYSIS


5%

5%

8%

8%

7%

13%

14%

25%

35%

6%

14%

20%

22%

23%

27%

33%

23%

43%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

Other

The current on-campus facilities are not conveniently …

The activities that I am interested in are not available …

My preferred activities cost too much

The facilities most convenient to me are uninviting

I am uncomfortable with the social climate

Facilities and programs are not available at …

Parking is not convenient

On-campus recreational facilities are too crowded

Q. 79-87 How important are the following reasons to you, for not pursuing recreation, sports, and fitness activities on campus (indoor and outdoor)?

(SELECT ONE for each reason)

Very important Important

SURVEY ANALYSIS


4%

18%

15%

20%

17%

20%

20%

19%

25%

31%

10%

33%

43%

44%

46%

45%

44%

48%

43%

45%

0% 10% 20% 30% 40% 50% 60% 70% 80%

Availability of parkingCost of services

Availability of services and activitiesVariety of services and activities

Ability to find your way around the facilityCondition/appearance of building

Facility staff/instructorsQuality of services

Convenience of hoursConvenience of location

Q. 94-103 How satisfied are you with each of the following aspects of the existing recreation, sports, and fitness facilities on campus?

(Please SELECT ONE per aspect)

Very satisfied Satisfied

SURVEY ANALYSIS


4%

5%

12%

11%

14%

22%

17%

20%

15%

29%

24%

41%

6%

7%

17%

19%

22%

19%

24%

24%

30%

26%

33%

30%

0% 10% 20% 30% 40% 50% 60% 70% 80%

If short term child care was offered

If additional family programming were offered

If more outdoor field space with aftificial turf and …

If quality social spaces were offered

If facilities were more conveniently located

If parking were more available

If more wellness programs were offered

If a juice bar or healthy food options were available

If facilities and equipment were of better quality

If more non-credit instructional classes were offered

If a wider variety of facilities and equipment were …

If facilities and equipment were always available

Q. 108-119 Compared to your current usage, how much more would you use on-campus recreation, sports and fitness facilities if the improvements listed

below were made?

A lot more More

SURVEY ANALYSIS

Student Recreation Center

Students Employees

24%

27%30%

13%

7%

Q. 165 How high of a priority do you feel improved recreation, sports, and fitness facilities should be for the University of

Oregon?(All respondents, n= 4,551)

Very high High Medium Low Very low

19%

28%35%

11%6%




24%

27%30%

13%

7%




19%

28%35%

11%6%




SURVEY ANALYSIS

Student Recreation Center – Employees

4%

53%

38%

5%

0%

10%

20%

30%

40%

50%

60%





Q78. Where do you currently participate in recreation, sports, and fitness activities (indoor and outdoor)?

SURVEY ANALYSIS


0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Other

The current on-campus facilities are not conveniently …

The activities that I am interested in are not available on-…





Facilities and programs are not available at convenient …


Q. 79-87 How important are the following reasons to you, for not pursuing recreation, sports, and fitness activities on campus (indoor and outdoor)? (SELECT

ONE for each reason) -

Very important Important Neither important nor unimportant Unimportant Very unimportant

10%

6%

9%

9%

15%

16%

26%

23%

34%

5%

12%

19%

21%

23%

28%

20%

34%

37%

0% 10% 20% 30% 40% 50% 60% 70% 80%

Other

The current on-campus facilities are not conveniently located

The activities that I am interested in are not available on-campus





Facilities and programs are not available at convenient times


Very important Important

SURVEY ANALYSIS


0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Availability of parking

Cost of services

Availability of services and activities

Convenience of hours

Variety of services and activities

Ability to find your way around the facility

Facility staff/instructors

Quality of services

Condition/appearance of building

Convenience of location

Q. 94-103 How satisfied are you with each of the following aspects of the existing recreation, sports, and fitness facilities on campus? (Please SELECT ONE per

aspect)

Very satisfied Satisfied Neutral Dissatisfied Very dissatisfied Not familiar

2%

6%

3%

13%

6%

10%

12%

7%

12%

21%

4%

21%

28%

18%

27%

24%

24%

30%

28%

26%

0% 5% 10% 15% 20% 25% 30% 35% 40% 45% 50%

Availability of parking

Cost of services

Availability of services and activities

Convenience of hours

Variety of services and activities

Ability to find your way around the facility

Facility staff/instructors

Quality of services

Condition/appearance of building

Convenience of location

Very satisfied Satisfied

SURVEY ANALYSIS


4%

3%

7%

7%

7%

11%

6%

10%

10%

20%

20%

23%

7%

9%

6%

14%

15%

13%

18%

20%

23%

17%

25%

27%

0% 10% 20% 30% 40% 50% 60%

If more outdoor field space with aftificial turf and lights …

If quality social spaces were offered

If short term child care was offered

If facilities were more conveniently located

If a juice bar or healthy food options were available

If additional family programming were offered

If facilities and equipment were of better quality

If more wellness programs were offered

If a wider variety of facilities and equipment were …

If parking were more available

If more non-credit instructional classes were offered

If facilities and equipment were always available

Q. 108-119 Compared to your current usage, how much more would you use on-campus recreation, sports and fitness facilities if the improvements listed below

were made?

A lot more More

SURVEY ANALYSIS

Impact - Students

49%

56%

72%

74%

76%

78%

81%

81%

85%

86%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

Retain faculty/staff at the University of Oregon

Retain more students at the University of Oregon

Make living on-campus more desirable

Attract more students to the University of Oregon

Reduce stress

Make the University of Oregon more desirable

Enhance the campus community

Increase student employment opportunities

Improve the quality of life at the University of …

Increase time students spend on campus

Q168-177. To what extent do you feel improvements to the Erb Memorial Union and Student Recreation Center would have an impact on the

following?

SURVEY ANALYSIS

Impact – Employees

16%

16%

25%

35%

28%

30%

32%

36%

38%

40%

33%

41%

45%

40%

47%

47%

49%

44%

44%

45%

0% 10% 20% 30% 40% 50% 60% 70% 80% 90%

Retain faculty/staff at the University of Oregon

Retain more students at the University of Oregon

Attract more students to the University of Oregon

Reduce stress

Increase student employment opportunities

Make the University of Oregon more desirable

Increase time students spend on campus

Make living on-campus more desirable

Enhance the campus community

Improve the quality of life at the University of Oregon

Q168-177. To what extent do you feel improvements to the Erb Memorial Union and Student Recreation Center would have an impact on the

following?

Significant impact Moderate impact

DEMAND PROGRAMMING

• Specific Space Demand to be Developed Based on Survey Data

• Demand Projections Will Account for Frequency of Space Use and Peak Usage Times

• Projections to be Based on Campus Enrollment & Employment Totals

• Existing Space Will be Compared to Projections to Determine Where Surpluses or Deficits Exist

DEMAND PROGRAMMING

1 Quiet Study Lounge2 Coffee House3 Food Service - Lunch4 Computer Lab5 Informal Lounge / Gathering6 Convenience Store7 Bookstore8 Grab and Go - Lunch9 Bowling Alley10 Small Group Study Rooms11 Copy/Print Center12 Grab and Go - Breakfast13 Food Service - Breakfast14 Theater / Auditorium15 Games / Informal Recreation16 Food Service - Dinner17 Grab and Go - Dinner18 Multipurpose Ballroom

EMU Activity Ranked by Demand - Students1 Coffee House2 Food Service - Lunch3 Bookstore4 Convenience Store5 Grab and Go - Lunch6 Informal Lounge / Gathering7 Food Service - Breakfast8 Grab and Go - Breakfast9 Copy/Print Center10 Theater / Auditorium11 Small Group Study Rooms12 Multipurpose Ballroom13 Food Service - Dinner14 Bowling Alley15 Grab and Go - Dinner16 Computer Lab17 Games / Informal Recreation18 Quiet Study Lounge

EMU Activity Ranked by Demand - Employees

DEMAND PROGRAMMING

1 Cardio Equipment2 Free Weights3 Weight Machines4 Group Fitness5 Mind-Body Instructional Classes6 Indoor Jogging / Walking7 Recreational Swimming8 Lap Swimming9 Indoor Basketball10 Rock Wall Climbing11 Martial Arts12 Water Aerobics13 Indoor Tennis14 Outdoor Soccer15 Outdoor Tennis16 Outdoor Basketball17 Indoor Soccer18 Volleyball19 Racquetball20 Badminton21 Roller / Floor Hockey22 Squash

SRC Activity Ranked by Demand - Students1 Cardio Equipment2 Weight Machines3 Free Weights4 Indoor Jogging / Walking5 Mind-Body Instructional Classes6 Group Fitness7 Lap Swimming8 Water Aerobics9 Recreational Swimming10 Martial Arts11 Indoor Tennis12 Racquetball13 Rock Wall Climbing14 Outdoor Tennis15 Indoor Basketball16 Badminton17 Squash18 Roller / Floor Hockey19 Indoor Soccer20 Volleyball21 Outdoor Soccer22 Outdoor Basketball

SRC Activity Ranked by Demand - Employees

SUMMARY OF FINDINGS

Sustainability is Very Important EMU is perceived as primarily a service center,

rather than a program centered building– Crafts Center and Club Sports Center are viewed

positively EMU is not associated with providing

“something to do all the time” Ballroom is largest flat floor space available to

students and departments, lacks sufficient breakout space to become a greater resource to the entire campus

Catering capability and capacity is lacking, hinders income potential

Group study spaces are desired, along with updated technical capacity

SUMMARY OF FINDINGS

Sizeable gains in usage would occur at the EMU if:– Food options that are relevant to more than one

day-part, with increased options for on-campus meal plan users

– Circulation paths and program adjacencies are created that link and move people through the building

– Student organization/governance areas are celebrated and placed in the path of key circulation junctures

– Greater destination value is achieved by linking academic, campus and student service priorities

– Outdoor space is make more useable through design features

SUMMARY OF FINDINGS

Existing programs and services at SRC are highly valued

SRC is heavily utilized and lacking sufficient space to meet demand

– Results in over-crowding, limited schedule flexibility, limits variety of programs and services available

Increased usage would occur through:– More self-directed options desired in additional to group

fitness– More square feet, more equipment– Expanded indoor and outdoor recreational spaces– Improved spatial relations and adjacencies– Greater connections to EMU & campus activities

NEXT STEPS

Benchmarking of Other Universities Develop Concepts Based on Data

Collected, Stakeholder Input, and Campus Vision

Return This Fall to Test Concepts with Focus Groups and Short Survey

EMU & SRC Campus Consultation Process

Presentation

May 3 -4, 2010

let your voice be heard: may survey results

Education

erb memorial unions

erb memorialq

long union

assessment survey

applyall respondents

lack of variety

lack of convenient parking

focus groups src