let’s dive into hilton athens social · 2019-06-24 · let’s dive into hilton athens social...
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Christos DitorasE-Commerce & Marketing Executive Hilton Athens
Let’s Dive into Hilton Athens Social Media Content Ecosystem!Christos Ditoras
E-Commerce & Marketing Executive Hilton Athens
▪ A Landmark hotel in the city of Athens
▪ 506 Rooms
▪ 23 Meeting Rooms
▪ 4 Restaurants and 2 Bars
▪ The largest outdoor pool in the center of Athens
▪ One of the largest health clubs in Athens
▪ Both business and leisure travelers
The average human attention span has fallen from 12 seconds in 2000 to 8 seconds today
The average person may see 5000 ads a day
We live in a multiscreen world
Social Media have become cluttered
Goals of Social Media Content
• Nurture relationships
• Build brand recognition
• Gain followers
• Increase customer engagement
• Drive customer loyalty and advocacy
• Attract new customers
• Drive website traffic
• Increase sales
• Increase trust
• Improve reputation
Types of Hotel Posts
Inspiring CSR Throwback Awards
View Room Service Celebrities visits Destination
Types of Hotel Posts
Exterior
Funny Photos
Festive DecorCorporate Events
Rooms
Architecture
User-Generated Content
Types of Bars and Restaurants Posts
View Dishes Chef Cocktails
Sunsets Parties Team Members Aesthetics-Area
Parties-Events Promo
Facebook events with a dedicated artwork which
are promoted via targeted ads to a specific audience!
▪Build a dedicated audience
▪Attract more people to the hotel’s social media
▪Communicate targeted posts
▪Cross sell
▪Achieve high engagement rates
▪Boost the reach of the posts
▪ Increase post engagements
▪Generate positive WOM
▪ Improve the effectiveness of the ads
Results