let’s tweet! - astdd · facebook has become — it’s more of a channel to reach the network...
TRANSCRIPT
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Let’s Tweet! Using Social Media
To Promote Oral Health
Wednesday, December 2, 2015
Matt Jacob, BA
Member of the ASTDD’s Social Media Working Group
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• Send messages immediately or at times of their choosing
• Establish or nurture relationships that extend beyond oral health
• Communicate easily at little or no cost
Social media allows oral health stakeholders to:
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Embraced by mainstream health experts
(Sources: Mayo Clinic, http://socialmedia.mayoclinic.org/; accessed in Sept. 2015; “CDC Competition Encourages Use of Social Media to Predict Flu,” Centers for Disease Control and Prevention, Nov. 25, 2013.)
• The Mayo Clinic has created a Social Media Health Network with training modules and other resources.
• The CDC launched a contest to encourage the use of social media to track the prevalence and intensity of the 2013-14 flu season.
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Social media: A world of options
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• They provide the largest audiences in the U.S.
• Combined, these platforms have 1.6 billion+ active users
• Many health journalists and bloggers use Twitter to monitor trends and develop story ideas
Twitter and Facebook are the most popular platforms
(Source: This figure is based on 2014 data. See: Shea Bennett, “The 10 Biggest Social Networks Worldwide,” SocialTimes, Ad Week Blog Network, December 24, 2014.)
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What sets Twitter apart from other social media vehicles
Twitter isn’t quite a mass medium in the same way Facebook has become — it’s more of a channel to reach the network influentials, since it’s particularly popular with bloggers, journalists and activists.
“
”
ACCORDING TO:
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A Closer Look at Twitter
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1. Twitter is an online social networking service that enables users to send and read messages that are no more than 140 characters long.
2. A “Tweet” is a message sent on Twitter.
Twitter in 60 seconds
A Twitter “handle” is what your account is called: @Teeth_Matter
3.
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Account Info
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Twitter Feed
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What is a hashtag?
• A “hashtag” is when you use the symbol # before a key word or phrase (no space) in your tweet
• This allows people searching that hashtag to find your tweet
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• A “hashtag” is when you use the symbol # before a key word or phrase (no space) in your tweet
• This allows people searching that hashtag to find your tweet
What is a hashtag?
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Abbreviations and shorter
words for use on Twitter
kids
b/c
&
abt
ppl
mbr
prog
dental
raise
key
b4
children
because
and
about
people
member
program
oral health
increase
important
before
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Florida’s percentage of uninsured children is relatively high, but it’s starting to fall and experts say that it’s because of the CHIP program http://bit.ly/17QSQQm
164 characters
Use abbreviations to fit your message into 140 characters or less. Here is one example.
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Florida’s percentage of uninsured children is relatively high, but it’s starting to fall and experts say that it’s because of the CHIP program http://bit.ly/17QSQQm Florida’s % of uninsured kids is relatively high, but it’s falling. Experts says it’s b/c of the CHIP program http://bit.ly/17QSQQm
164 characters
131 characters
Use abbreviations to fit your message into 140 characters or less. Here is one example.
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Florida’s percentage of uninsured children is relatively high, but it’s starting to fall and experts say that it’s because of the CHIP program http://bit.ly/17QSQQm Florida’s % of uninsured kids is relatively high, but it’s falling. Experts says it’s b/c of the CHIP program http://bit.ly/17QSQQm
FL’s % of uninsured kids is relatively high but falling. Experts credit CHIP http://bit.ly/17QSQQm
164 characters
131 characters
98 characters
Use abbreviations to fit your message into 140 characters or less. Here is one example.
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Florida’s percentage of uninsured children is relatively high, but it’s starting to fall and experts say that it’s because of the CHIP program http://bit.ly/17QSQQm Florida’s % of uninsured kids is relatively high, but it’s falling. Experts says it’s b/c of the CHIP program http://bit.ly/17QSQQm
FL’s % of uninsured kids is relatively high but falling. Experts credit #CHIP http://bit.ly/17QSQQm
164 characters
131 characters
99 characters
Use abbreviations to fit your message into 140 characters or less. Here is one example.
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How to Tweet
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Write a Tweet: Step by Step
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Step 1: Start writing the message you want to tweet
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Step 2: Copy the URL of the content you’re promoting
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Step 2: Copy the URL of the content you’re promoting
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Step 3: Shorten the URL of the content you’ve chosen
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Step 3: Shorten the URL of the content you’ve chosen
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Step 4: Paste the shortened link into your tweet
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Step 5: Add any hashtags that are appropriate
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Step 5: Add any hashtags that are appropriate
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Step 6: Review your message and then click “Tweet”
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#tweet4oralhealth
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Strategies for Maximizing Your Impact
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Types of Twitter events
Twitter Chat – Typically, this event uses a Q&A format to educate or engage a broader audience about a particular topic. One Twitter user asks the Q’s and allows time for others to answer.
Twitter Storm – This event is not moderated. A host organization welcomes people to the Storm and then various groups send tweets in no particular order.
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1. Tweet regularly (at least 5-7 times per week)
2. Limit the number of re-tweets
3. Follow Twitter’s unwritten rules
4. Use words that “sell” your tweet
5. Target your tweets
5 ways to use Twitter effectively:
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3. Follow Twitter’s unwritten rules
Use “MT” if you modify someone else’s tweet
Use “RT” if you want to re-tweet using your own account name/logo
Favorite tweets that promote your issues or activities
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4. Use words that “sell” your tweet
Using a clever turn on a familiar phrase
A clear and straight-forward message
A powerful way to connect two numbers
Use a play on words
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4. Use words that “sell” your tweet
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Some terms may not make good “kickers”
4. Use words that “sell” your tweet
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Hyperlinks alone won’t draw
much interest
Poor timing:
The day after Aurora shooting
Proofread for typos before
tweeting
Problem tweets
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Hyperlinks alone won’t draw
much interest
Poor timing:
The day after Aurora shooting
Proofread for typos before
tweeting
Problem tweets
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5. Target your tweets
Hashtags are a good way to reach the right people with your message
#CHIPworks
#oralhealth
#factsfavorfluoridation
#2x2mins
#dentaljobs
#CultureofHealth #healthequity
#ThinkTeeth #sealants #TripleAim
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5. Target your tweets
Inserting someone else’s Twitter address is a direct way to bring your message to their attention and possibly gain them as a follower.
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Identify and Engage New
Partners
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1. Search online to find out which of your partners or potential partners have Twitter accounts.
Using Twitter to build relationships
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1. Search online to find out which of your partners or potential partners have Twitter accounts.
Using Twitter to build relationships
Consider following each of them.
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1. Search online to find out which of your partners or potential partners have Twitter accounts.
Using Twitter to build relationships
Co-host a Twitter chat or Twitter storm with a partner or ally. Reach out to organizations that you think might be interested.
2.
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1. Search online to find out which of your partners or potential partners have Twitter accounts.
Using Twitter to build relationships
Co-host a Twitter chat or Twitter storm with a partner or ally. Reach out to organizations that you think might be interested.
2.
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1. Search online to find out which of your partners or potential partners have Twitter accounts.
2. Co-host a Twitter chat or Twitter storm with a partner or ally. Reach out to organizations that you think might be interested.
Using Twitter to build relationships
If you have something relevant to say, participate in a Twitter event hosted by someone else. Keep your eye out for them.
3.
#WellnessWed #FoodFri
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Participating in another group’s Twitter chat got us followed by @KidsHealth — with 214,000 followers
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1. Search online to find out which of your partners or potential partners have Twitter accounts.
2. Co-host a Twitter chat or Twitter storm with a partner or ally. Reach out to organizations that you think might be interested.
Using Twitter to build relationships
If you have something relevant to say, participate in a Twitter event hosted by someone else. Keep your eye out for them.
3.
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1. Search online to find out which of your partners or potential partners have Twitter accounts.
2. Co-host a Twitter chat or Twitter storm with a partner or ally. Reach out to organizations that you think might be interested.
Using Twitter to build relationships
If you have something relevant to say, participate in a Twitter event hosted by someone else. Keep your eye out for them.
Use hashtags that help your tweet reach a wider audience.
3.
4.
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Calendar observances
• National Dental Hygiene Month (October)
• Health Literacy Month (October)
• Pregnancy & Infant Loss Day (October)
• Children’s Dental Health Month (February)
• National Minority Health Month (April)
• Public Health Week (April)
• Drinking Water Week (May)
• National Women’s Health Week (May)
• Men’s Health Month (June)
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Use hashtags
Hashtags help, but don’t go overboard
SOURCE: “History of the Hashtag,” Socialize Me, http://gosocializeme.com/blog/.
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Our February Twitter Storm:
• Created nearly 3 million Twitter impressions
• Reached 653,000+ accounts
• Involved 183 stakeholders, including national orgs and groups from 30+ states