let´s do business - sapica · sneaker revolution: footwear trends, fashion and luxury ecommerce in...

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LES DO BUSINESS LES SHARE KNOWLEDGE

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Page 1: LET´S DO BUSINESS - Sapica · Sneaker Revolution: footwear trends, fashion and luxury eCommerce in fashion: building a digital brand Material trends SS19 The McDonaldization of fashion

LET´S DO BUSINESS LET´S SHARE KNOWLEDGE

Page 2: LET´S DO BUSINESS - Sapica · Sneaker Revolution: footwear trends, fashion and luxury eCommerce in fashion: building a digital brand Material trends SS19 The McDonaldization of fashion

It is Mexico’s most important trade fair, boosting the development of the footwear industry in our country with the business

generated nationally.

It represents the largest commercial showcase of Mexican footwear and leather

products in in the country.

It takes place twice a year, in March to promote the Fall-Winter season and in

August with the Spring-Summer season.

The most important trade fair in Latin America

Page 3: LET´S DO BUSINESS - Sapica · Sneaker Revolution: footwear trends, fashion and luxury eCommerce in fashion: building a digital brand Material trends SS19 The McDonaldization of fashion

45,000 m2

of exhibition space at the Poliforum Leónconvention center.

Page 4: LET´S DO BUSINESS - Sapica · Sneaker Revolution: footwear trends, fashion and luxury eCommerce in fashion: building a digital brand Material trends SS19 The McDonaldization of fashion

Over 2000 Stands,850 exhibitors

Page 5: LET´S DO BUSINESS - Sapica · Sneaker Revolution: footwear trends, fashion and luxury eCommerce in fashion: building a digital brand Material trends SS19 The McDonaldization of fashion

9 • Haute Couture• Casual• Ladies Formal• Sports• New Businesses• Children’s• Western• Leather Goods• Knowledge Pavilion

Pavilions

Page 6: LET´S DO BUSINESS - Sapica · Sneaker Revolution: footwear trends, fashion and luxury eCommerce in fashion: building a digital brand Material trends SS19 The McDonaldization of fashion

March 2018 Results

3,248 Unique Buyer Companies3,030 National Companies

218 International Companies

Page 7: LET´S DO BUSINESS - Sapica · Sneaker Revolution: footwear trends, fashion and luxury eCommerce in fashion: building a digital brand Material trends SS19 The McDonaldization of fashion

Visiting Countries

• AUSTRALIA• BOLIVIA• BRAZIL• CANADA• CHILE• COLUMBIA• COSTA RICA• CROATIA• EL SALVADOR• SPAIN• UNITED STATES• FRANCE• GUATEMALA• HONDURAS• ITALY• JAPAN• NICARAGUA• PANAMÁ• PERÚ• UNITED KINGDOM• DOMINICAN REPUBLIC• SWEDEN• VENEZUELA

Page 8: LET´S DO BUSINESS - Sapica · Sneaker Revolution: footwear trends, fashion and luxury eCommerce in fashion: building a digital brand Material trends SS19 The McDonaldization of fashion

of the footwear sold by these buyers is acquired from suppliers that exhibit at SAPICA

Buyers Profile of Big and Super Buyers

53 % 1 out of 2 Super buyers groups

40 - 60% of their purchases togetherwith these suppliers

Page 9: LET´S DO BUSINESS - Sapica · Sneaker Revolution: footwear trends, fashion and luxury eCommerce in fashion: building a digital brand Material trends SS19 The McDonaldization of fashion

attend to see new trends 100 %

86 %to look for new suppliers

Buyers Big and Super Buyers

Page 10: LET´S DO BUSINESS - Sapica · Sneaker Revolution: footwear trends, fashion and luxury eCommerce in fashion: building a digital brand Material trends SS19 The McDonaldization of fashion

SAPICA connects the footwear industry with top national designers. This is an opportunity to show both national and international buyers how the Mexican Footwear industry is leading the way in fashion in Latin America.

Page 11: LET´S DO BUSINESS - Sapica · Sneaker Revolution: footwear trends, fashion and luxury eCommerce in fashion: building a digital brand Material trends SS19 The McDonaldization of fashion

An event for national and international buyers, entrepreneurs and designers of leather

footwear and goods, the media, influencers,institutions and sponsors.

.

Page 12: LET´S DO BUSINESS - Sapica · Sneaker Revolution: footwear trends, fashion and luxury eCommerce in fashion: building a digital brand Material trends SS19 The McDonaldization of fashion

12

Promotes the sharing of knowledge to drive competition among all members of

our supply chain.

Page 13: LET´S DO BUSINESS - Sapica · Sneaker Revolution: footwear trends, fashion and luxury eCommerce in fashion: building a digital brand Material trends SS19 The McDonaldization of fashion

9.2 Average Raring

2,259 Attendees

+56%From August 2017

Thanks to this Knowledge platform, SAPICA has become one of the most important footwear fairs.

Page 14: LET´S DO BUSINESS - Sapica · Sneaker Revolution: footwear trends, fashion and luxury eCommerce in fashion: building a digital brand Material trends SS19 The McDonaldization of fashion

Neuro tips to sell more

Fall – Winter Trends for product finishing, advertising and Point of Sale

Procurement 4.0

Online business: the best and most powerful sales tool

Sneaker Revolution: footwear trends, fashion and luxury

eCommerce in fashion: building a digital brand

Material trends SS19

The McDonaldization of fashion

Privalia, keys for success in the marketplace

Business in the times of Tesla and Elon Musk

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Page 15: LET´S DO BUSINESS - Sapica · Sneaker Revolution: footwear trends, fashion and luxury eCommerce in fashion: building a digital brand Material trends SS19 The McDonaldization of fashion

• Fashion and Design Trends• eCommerce• Sales• Digital Marketing• Neuromarketing• Innovation• Consumer behavior – digital consumer• Branding• Visual Merchandising

KPI: Next edition Topics of interest to boost business at SAPICA:

Page 16: LET´S DO BUSINESS - Sapica · Sneaker Revolution: footwear trends, fashion and luxury eCommerce in fashion: building a digital brand Material trends SS19 The McDonaldization of fashion