LET’S GET DIGITAL

Meet Your Digital Personal Trainers

• Susan Brake (ED)

• Genevieve Pritchard (Tourism)

• Kelsey Fox (ED)

• Jay Baer (clients in both)

Who Are You?

• Name

• School

• Favorite social media channel

Our Objective

Establishing a market presence and reputation in economic development and tourism digital and social marketing

Our Core Business

• Optimize, create and upload website content

• Create and distribute e-mail marketing campaigns

• Manage client presence on social mediums

• Specific focus on LinkedIn and Twitter for ED; as well as leveraging trade shows online

• All channels for Tourism

• Manage client digital ambassador programs

• Search Engine Optimatization

• Online press release distribution, virtual press trips, blogger outreach

• Continue education

Focus on New Business

• Creating templates on each core competency for staff to insert into proposals

• Including digital tactics in all renewal proposals

• Conducting research into top 25 MSAs digital use

• Direct mail campaigns and e-mail marketing to target key decision makers

Engage DCI Staff

We Need You For DCI’s Digital Days

A Few Rules To Play By

Rule One: Write Content Using Our Voice

• Smart

• Objective

• Non-promotional

• Demonstrates Passion for Places

Rule Two: Remember Social Media Policy

1. Be transparent and state that you work at DCI.

2. Never represent yourself, your client or DCI in a false or misleading way.

3. Don’t spam or leave off-topic or offensive remarks.

4. Use common sense and common courtesy.

5. Refrain from saying anything offensive about a region—regardless if they are a client or not.

Rule Two Continued

6. When disagreeing with others' opinions, keep it appropriate and polite.

7. Always take the high road when commenting in any manner on DCI’s competition.

8. Never comment on anything related to legal matters DCI or your clients

9. Never participate in social media when the topic being discussed may be considered a crisis situation.

10. When in doubt, update your privacy settings for your social network profiles.

Rule Three: Think of our Key Messages

1. DCI is the leader in marketing places

2. DCI is an engaging place of employment that values its employees

3. DCI employees have a passion for places that makes the firm the best option for representation within North America

How You Can Help

• New hires and interns to post content to Twitter

- Post one article of interest on specified day

- Monitor discussions and engage where appropriate

• SAEs, AEs and AAEs to post pictures of press trips, immersions and client events to Facebook

• AS and above to create content for DCI blog and socialize accordingly

What to Tweet: Tourism

Tweet industry trends, interesting travel marketing campaigns, etc.

• Jaunted

• Toonz

• CNN Travel

• Skift

• NY Times Travel

• Example tweet: #Travel is the best medicine, says study: ow.ly/sy7B3 via @latimestravel @TripAdvisor@DeepBlueAptmnts #leisuretravel

What to Tweet: ED

Tweet about industry trends: any major developments in manufacturing, industry clusters, city related news, etc.

• New Geography

• Forbes

• Business Climate

• Site Selection Magazine

• The Atlantic Cities

• Example tweet: What does a #city need to foster #innovation? Cafés, bike lanes and 3D printers: ow.ly/sEmfy #econdev via @bruce_katz

Hashtags

Tourism

#travel#tourism#DMO#CVB#TT#destination

• ED

• #econdev• #CRE (commercial real

estate)• #placemarketing• #cities • #talent• #smallbiz• #startup• #manufacturing• #tech• #jobs

Show Me your 140

Getting the U.S. Work Force Up to Snuff:There’s been much talk of a U.S. manufacturing renaissance and bringing high-paying jobs back home, i.e., reshoring. However, this “skills gap” must be closed if manufacturers are to find the skilled workers they need.

The National Association of Manufacturers estimates the gap as representing 600,000 manufacturing jobs — that’s huge! The association proposes a system of nationally portable, industry-recognized skills certifications to help close the skills gap.

Your Digital Day Is…

Monday = Stanislava

Tuesday = Juliana

Wednesday= Thomas

Thursday= Lacey/Malkia

Friday= Miriam

Tweeter of the Month

Places Project

• AS, Directors and VPs required to write Places Project blogs during assigned month

• Focus:

• Take an in-depth look at an innovative marketing technique places are using.

• Promote current DCI offerings in context of what another city/state did well/poorly.

• Kelsey/Genevieve to post content on AboutDCI.com

• Kelsey/Genevieve to socialize

• Blogger of the Month

Q&A