lets get local: using social media in state and local campaigns
DESCRIPTION
Let's Get Local takes a look at how state and local advocacy campaigns can effectively use social media. We look at this from the perspective of current and former elected officials that have been on the receiving end of advocacy and have insights on what works.TRANSCRIPT
Let's Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders
#12NTCLGL
Ted FickesKaren MiddletonJacob Smith
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Who We Are (we hope)
Slide 3Let's Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders
Who We Are (the public thinks)
Slide 4Let's Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders
Who Are You?
Slide 5Let's Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders
Campaigning to save the world (or piece of it)
Organizing 101
Slide 6Let's Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders
Social media is essentially organizing: building and engaging networks. Social media is one strategy of many.
Slide 7Let's Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders
Organizing: Create strong networksWord of mouth
Slide 8Let's Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders
Organize networks to create political space
Slide 9Let's Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders
How local elected officials use social mediaShare InformationAsk for informationAsk for feedbackInduce specific actions
C
State and Local Targets
Slide 10Let's Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders
The unique issues of social media at state and local level : TIME & RESOURCES
Coffee shop: the office of many local officials
State and Local Targets
Slide 11Let's Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders
The unique issues of social media at state and local level : THEY DON’T GET IT
State and Local Targets
Slide 12Let's Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders
The unique issues of social media at state and local level : Hearing from lots of people
State and Local Targets
Slide 13Let's Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders
The unique issues of social media at state and local level : Huge docket
Slide 14Let's Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders
Social media goes all state and localActivity and authenticity. Engage. Still the exception.
State and Local Targets
Slide 15Let's Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders
Even the ones doing it are not getting big audiences
State and Local Targets
Slide 16Let's Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders
Normal is pretty unimpressive
Slide 17Let's Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders
Social media goes all state and localExamples of campaigns to influence local officials
Slide 18Let's Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders
Social media goes all state and localExamples of campaigns to influence local officials - what you shared
Slide 19Let's Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders
The TipsWho influences your target and how?
Slide 20Let's Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders
The TipsUnderstand how the leader uses social media
Slide 21Let's Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders
The TipsCreate sense of broad support – Power isn’t the same as numbers
Slide 22Let's Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders
The TipsGet their position on record – share it
Slide 23Let's Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders
The TipsUse your allies
Slide 24Let's Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders
The TipsThink tactically
Slide 25Let's Get Local: Insider Secrets on How Social Media is Used by State and Local Leaders
One last bit: It’s all about peopleLeaders care about people and relationships