Mark ChoiJenny EishingdreloJohn Gruen

Let’s Go!Find.Connect.Share.

Intro Research Personas Demo

design brief:

Why Let’s Go?

Develop a mobile application based on sustainability for young parents.

Early insight: parents always need ‘stuff’ to do with their children.

We wanted to build an application with low barriers to entry (ie. not overtly ideological).

Intro DemoResearch Personas

We employed a number of research methods in order to better understand the problems and opportunities of this space.

•CompetitorResearch •Survey •FieldResearch •UserInterviews •StakeholderInterviews

how did we chart the course?

Research Methods

...but we do have iPhones.

Ourinitialresearchlookedatsustainabilityandsocialnetworkingapps.

Frankly,wedidn’tfindanythingweloved.

Wesawanopening...currentofferingslackcontent,focus,anddonotupdatecontent.

we don’t have kids!

Competitor ResearchIntro DemoResearch Personas

85% of participants want to instill their children with environmental consciousness.

74% of parents we surveyed use the internet tofindfamilyactivities.

71% rely on word of mouth as well.

75% of participants want more access to information about family-friendly local events.

survey says...

Quantitative Research

90%ofparentswesurveyedusefacebook,41%havetriedGoogle+.Beyondthat,socialmediaadoptionfallsoffsharply.Yelp,Twitter,andFoursquarehave ~ 20% adoption.

82% of parents surveyed own a smart phone.

Participants say time and money are the major limiting factors in doing more activities with their children.

Intro DemoResearch Personas

Inordertobetterunderstandparentsandkids,wespentadayattheCarnegieMuseumofSciencetalkingtoparentsandwatchingchildren interact with the displays.

a day at the museum

Qualitative ResearchIntro DemoResearch Personas

We found that physical bulletin boards are major points of outreach for community based non-profits.

However we found that many organizations lackedacoherentwebpresence,andthatthere aren’t reliable aggregators.

Hencewehadtospendalotoftimelookingfor information online.

Weaskedthequestion:whatifwecouldputthe immediacy and bredth of a community bulletin in a mobile application?

the web vs. bulletin boards

Qualitative ResearchIntro DemoResearch Personas

Weinterviewedparentsandgrandparents,married couples and single moms. We tried tofindspecificinsightsabouttheday-to-daydetails of raising children.

Wefoundthatgoingoutwithchildrenrequirespreciseforeknowlege,butparentsdon’thavetime to research at leisure.

Wecontinuedtoask:Whatifourappcoulddramatically decrease the time and anxiety spenttryingtofindevents?

user interviews

Qualitative Research

Ourfavoritequote:

“Sothekeytoallofthisisasaparent,anyentitythatmakesourlifeeasierisagood thing.”

Intro DemoResearch Personas

Let’s Go! utilizes a very simple interface to connectparentstoevents,places,andnon-profitorganizationsintheircommunity.

Let’s Go! consolidates previously diffuse information into a mobile application.

Let’sGo!tapsintoexistingknowledgenetworksinlocalnon-profitstoensurequality,trust-worthy content.

we built our app on research

What is Let’s Go?Intro DemoResearch Personas

Personas DemoIntro Research

ArchitectLivesinHighlandPark,IllinoiswithhiswifeCammieandtheirchildrenMartin(4)andHannah (2).

Ianisaknowledgableenvironmentalistandwants to instill these values in his children. His mantra when it comes to teaching his children is“repeat,repeat,repeat.”

Lookingfor“highpercentageactivities.”Theseareclosetohome,child-specific,havebathroomaccess,andholdhiskidsattention.

Usesfliersandbulletinsaroundtown+“lotsofdiggingontheinternet”tofindinfo.

Ian, 35

Personas

IntrainingtobecomeanursingassistantLivesinTucsonwithhersonLuke(2)

Angelaiscurrentlyfinishingaprofessionaldegree program and does not have much disposableincome.Shehasasmallnetworkof friends who live in close proximity.

WantstofindvenuesthathaveA/Cinthesummer.

Angela is envious of cities with good public transportation systems.

Sheisconsciousaboutsustainabilitybutonlypractices when it is cost effective.

Angela, 28

PersonasPersonas DemoIntro Research

Let’stakealookatourapplication.

We’llbrieflywalkthroughtwoscenarios—onewitheachIanandonewithAngela.

Let’s Go!

Two examples of Let’s Go!

DemoIntro DemoResearch Personas

MarkChoiJenny EishingdreloJohn Gruen

Let’s Go!Find.Connect.Share.