Let's Go! Final Presentation

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Post on 01-Jul-2015

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1. Find.Connect.Share.Let’s Go!Mark ChoiJenny EishingdreloJohn Gruen 2. Intro Research Personas DemoWhy Let’s Go?design brief:Develop a mobile application based onsustainability for young parents.Early insight: parents always need ‘stuff’ to dowith their children.We wanted to build an application with lowbarriers to entry (ie. not overtly ideological). 3. Intro Research Personas DemoResearch Methodshow did we chart the course?We employed a number of research methodsin order to better understand the problemsand opportunities of this space. •CompetitorResearch •Survey •FieldResearch •UserInterviews •StakeholderInterviews 4. IntroResearch PersonasDemoCompetitor Researchwe don’t have kids!...but we do have iPhones.Ourinitialresearchlookedatsustainabilityandsocialnetworkingapps.Frankly,wedidn’tfindanythingweloved.Wesawanopening...currentofferingslackcontent,focus,anddonotupdatecontent. 5. Intro ResearchPersonas DemoQuantitative Researchsurvey says...85% of participants want to instill their 90%ofparentswesurveyedusefacebook,children with environmental consciousness.41%havetriedGoogle+.Beyondthat,socialmediaadoptionfallsoffsharply.Yelp,Twitter,74% of parents we surveyed use the internet andFoursquarehave ~ 20% adoption.tofindfamilyactivities.82% of parents surveyed own a smart phone.71% rely on word of mouth as well.Participants say time and money are the major75% of participants want more access to limiting factors in doing more activities withinformation about family-friendly local events. their children. 6. Intro Research Personas DemoQualitative Researcha day at the museumInordertobetterunderstandparentsandkids,wespentadayattheCarnegieMuseumofSciencetalkingtoparentsandwatchingchildren interact with the displays. 7. IntroResearch PersonasDemoQualitative Researchthe web vs. bulletin boardsWe found that physical bulletin boards aremajor points of outreach for community basednon-profits.However we found that many organizationslackedacoherentwebpresence,andthatthere aren’t reliable aggregators.Hencewehadtospendalotoftimelookingfor information online.Weaskedthequestion:whatifwecouldputthe immediacy and bredth of a communitybulletin in a mobile application? 8. IntroResearchPersonasDemoQualitative Researchuser interviewsWeinterviewedparentsandgrandparents, Ourfavoritequote:married couples and single moms. We triedtofindspecificinsightsabouttheday-to-day “Sothekeytoallofthisisasaparent,details of raising children.anyentitythatmakesourlifeeasierisagood thing.”Wefoundthatgoingoutwithchildrenrequirespreciseforeknowlege,butparentsdon’thavetime to research at leisure.Wecontinuedtoask:Whatifourappcoulddramatically decrease the time and anxietyspenttryingtofindevents? 9. IntroResearchPersonasDemoWhat is Let’s Go?we built our app on researchLet’s Go! utilizes a very simple interface toconnectparentstoevents,places,andnon-profitorganizationsintheircommunity.Let’s Go! consolidates previously diffuseinformation into a mobile application.Let’sGo!tapsintoexistingknowledgenetworksinlocalnon-profitstoensurequality,trust-worthy content. 10. IntroResearch Personas DemoPersonasIan, 35ArchitectLivesinHighlandPark,IllinoiswithhiswifeCammieandtheirchildrenMartin(4)andHannah (2).Ianisaknowledgableenvironmentalistandwants to instill these values in his children. Hismantra when it comes to teaching his childrenis“repeat,repeat,repeat.”Lookingfor“highpercentageactivities.”Theseareclosetohome,child-specific,havebathroomaccess,andholdhiskidsattention.Usesfliersandbulletinsaroundtown+“lotsofdiggingontheinternet”tofindinfo. 11. IntroResearchPersonasDemoPersonasAngela, 28IntrainingtobecomeanursingassistantLivesinTucsonwithhersonLuke(2)Angelaiscurrentlyfinishingaprofessionaldegree program and does not have muchdisposableincome.Shehasasmallnetworkof friends who live in close proximity.WantstofindvenuesthathaveA/Cinthesummer.Angela is envious of cities with good publictransportation systems.Sheisconsciousaboutsustainabilitybutonlypractices when it is cost effective. 12. Intro ResearchPersonas DemoDemoTwo examples of Let’s Go!Let’stakealookatourapplication.We’llbrieflywalkthroughtwoscenarios—onewitheachIanandonewithAngela.Let’s Go! 13. Find.Connect.Share.Let’s Go!MarkChoiJenny EishingdreloJohn Gruen