Let’s not demonize Focus Groups

flickr.com/X2

Focus Group=

6-12 peoplemoderator script

flickr.com/bmwguggenheimlab

A lot of my colleagues don’t

like “focus groups”

Opinionated person dominates

Introverts hide

11

Everybody talks to moderator

and not with each other

22

Moderator works from a prepared script

33

Clients sit behind a mirror or on the

phone; no idea if they’re

engaged

44

Let’s reconsider our

condemnation of focus groups

Client requests focus group?

Explore the possibilities

You can turn every drawback with fun activities

ParticipantsDO first,

then TALK

Moderator: guide, coach, facilitator

Activities reduce

need for scripted

Q&A

Client in the room, trained to observe

Focus Groups

+Fun Activity

=Useful ResultsLearn more:

www.fishbird.com