let's talk about linkedin
TRANSCRIPT
Let’s talk about
Zaki Azedani• Worked 2 years in IUM Finland
Media Agency as a Social Media Planner
• Author of the book ”Quick Guide To Social Media Marketing”
• Specialized in personal branding• Entrepreneur – Zakisome
Agenda• What is LinkedIn?• How to use it?• Why you should be there?• Personal branding• Updating your profile• Building a network• Linkedin for business
What is LinkedIn?
Business-oriented social media platform that is mainly used for professional networking
Basic facts about LinkedIn• Launched in 2003• Over 400 million users (870 000 in Finland)• Biggest professional social media channel• Works also as a mobile application
How to use LinkedIn?
Why you should be there?• Stay in touch with contacts• Endorse each others skills• Stay up to date about your field of business• Personal branding
Personal branding exerciseWrite down • 5 skills that you want to be known for• 3 topics that you could share updates about• 3 LinkedIn contacts that have similar education
or work experiance as you do
Example – Zaki5 skills: Social Media Marketing, Marketing Strategy, Public Speaking, Digital Marketing, Facebook Marketing
3 topics: Social Media, Digital Marketing, Entrepreneurship
3 LinkedIn contacts: Coworker, Competitor, Schoolmate
Personal branding• Have a profile that supports your brand
o Your professional headlineo Profile pictureo Summaryo Skills
• Publish blog posts to LinkedIn• Add Slideshare presentations• Share useful articles to your network
Updating LinkedIn profile• Get a nice profile picture• Schedule a two hour chunk of time• Gather all your documents• Start with the summary• Let LinkedIn tutorial guide you when updating
your profile
Updating LinkedIn profile
Why build your network?
Audience
Visibility
Customers
Collaborations
Status
LinkedIn for business
Things to remember• Keep updating your profile regularly• Network State of Mind• Do a favour, share useful content!