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OFFICIAL OUTDOOR MEDIA PARTNER OF THE AUSTRALIAN OLYMPIC TEAM 1

OFFICIAL OUTDOOR MEDIA PARTNER OF THE AUSTRALIAN OLYMPIC TEAM4

APN Outdoor is striving for excellence and going for gold. Our commitment to being the most progressive Outdoor media organisation remains paramount in all areas of the business, and consequently our leadership position continues to grow.

Listed on the Australian Stock Exchange – ASX ID: APO, APN Outdoor Group Limited boasts over 36,000 high-impact sites in attention-grabbing locations and is committed to producing excellent results for advertisers.

About us


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Striving for greatness – Leading Outdoor media operator across both

Australian and New Zealand – Strong presence in key format categories,

in both countries – Trans-Tasman leader in Large Format Digital – Technologically agnostic – willing and able

to work with a multitude of tech providers – Invested in proving the effectiveness

of Outdoor.

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Leading market position – Australia

Category Rank Positioning

Large Format Digital No. 1 Outright leader of Large Format, high definition screens.

Metro Billboards No. 1 Largest and best quality metropolitan Billboard portfolio in AU and NZ.

Transit No. 1 No. 1 format for ad recall.

Rail – Static No. 1 Unparalleled creative canvas, with high dwell time.

Rail – XtrackTV No. 1 World first in the rail environment.

Airports No. 1 Highly sought after captive audience.

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– Premium quality sites, locations and contracts – Leadership positions in primary formats

in Metro markets – High quality relationships and longstanding

commercial agreements with land owners – First mover advantage in Digital Billboards

and Transit technology – Implementation of a regular programme

of asset development and innovation.

Committed to excellence across all formats


APN Outdoor has 5 defined product groups, delivering results in a range of environments and providing compelling audience solutions.

Elite Screens [ Digital Billboards ]

Billboards

Transit

Rail

Airport

Outdoor is the least avoided ad medium in Australia.

Meet our team of high performers

Source: The Attention Economy [Australia].


– Australia’s leading Large Format Digital Billboard Portfolio

– Dominating the competition and our lead continues to grow

– Featured in the most iconic locations across major CBD and metro areas

– The ultimate in Outdoor flexibility.

Elite Screens

The Gymnasts – Providing unparalleled flexibility and agility. Moving with grace and style, delivering results and never failing to catch attention.


– The heritage outdoor format – Longest standing broadcast medium – Iconic in stature and location – Multiple formats enabling creative flexibility – Varied purchase options, from high impact

sites through to targeted urban packs.

Billboards

The Marathon Runners – Tried, tested, in for the long haul whilst covering off some serious ground. Committed to going the distance and focussed on results.


– Over 30,000 panels – All major metro bus and tram operators

in each capital city – 95% coverage – Multiple formats available from high impact

brand builders, to reach and frequency packages.

Transit

The Modern Pentathletes – A broad suite of expertise that can be broadly applied. With talents and skills across the board all they need is momentum.


– A World first – Engaging consumers with high definition

video and audio capabilities – Bringing the multiscreen story to the rail

platform for the first time – Delivering a unique commuter audience

with long dwell times.

Rail | XtrackTV

Cyclists – Exhibiting teamwork and precision in high definition. Setting the pace and leading the pack utilising the most cutting edge technology to deliver the best results.


– Unique environment – Speaking to a long dwell time audience – Unparalleled creative canvas.

Rail | Cross Track static

Synchronised Swimmers – Artistic in design and working unison to convey a message. Making waves with perfect precision and evoking undivided attention.


– Key Airport presence across Australia and New Zealand

– External and internal opportunities across Sydney, Brisbane, Canberra, Perth, Auckland and Christchurch

– Targeting a high income ‘hard to reach’ audience, with long dwell times.

Airport

Archers – Demonstrating precision and accuracy, ability to make a huge impact and hit the target when and where it really counts.


– APN Outdoor’s technology platform currently encompasses Wi-Fi, Beacons, Tap It, NFC and social interactivity across a range of Outdoor environments

– Remaining agnostic enables us to work with any technology platform and accommodate any advertiser’s preference in this area

– Targeting consumers in an organic and seamless fashion.

Technology

Table Tennis – Reactive and instantaneous with instincts beyond compare. Reading the situation and anticipating the next big move.


Ahead of the pack, providing unmatched insight

– Our commitment to providing market leading research remains strong in 2016.

– Drawing from the Attention Economy and My Real World we will soon come to market with a leadership piece around the role of Outdoor in channel planning.

Research


The Attention Economy taught us that – Outdoor ads are the least avoided

of all mediums – Outdoor is up there with Online and

TV for recall – Transit is the #1 format for recall.

– And from #myrealworld we learnt that: – Buses and Trams go where people go – People see transit advertising multiple

times a day. – People see multiple, different ads, each day

Our leadership studies


Our research panel of 4,000+ Australians Providing a seamless platform to engage consumers and provide clients instant feedback on campaigns, creative testing, competitive set, trends, behaviours and habits.

The Outsiders


More landmark researchLeadership research piece investigating Outdoor media’s impact on consumer behaviour, with the intention to shift the needle when it comes to Outdoor positioned as the lead medium in campaigns.

Continuing to instill greater confidence in our clients, of the power of the medium.

#myrealworld phase 2A deeper dive into transit on the road with further GPS tracking and additional personas.

OutnumberedThe definitive handbook to Outdoor Insight, available Q2 2016.

Coming soon in 2016


To our clients, partners and suppliers

APN Outdoor’s prerogative is to perform at an elite level, remain progressive and extend our lead across the Outdoor category. We are constantly seeking new ways to meet and exceed the expectations of our advertisers and reinvigorate the world’s longest standing mass media; Outdoor.

The progressive spirit of our company lives in each of our products as well as in our people, and we endeavour to bring this to life through each and every campaign we bring to market.

We relish the opportunity to continue working with our longstanding clients, partners and suppliers as well as continue to grow our advertiser base and the capabilities of the business as whole.

We look forward to exploring exciting opportunities together,

A note from APN Outdoor

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