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Let’s talk Product Raimo van der Klein, CEO

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Presentation by Raimo van der Klein at the Layar NEXT Event, June 18th 2010

TRANSCRIPT

Page 1: Let’s talk product

Let’s talk ProductRaimo van der Klein, CEO

Page 2: Let’s talk product

© 2010, Layar B.V.

Layar Active users (last 30 days)

400.000

475.000

550.000

625.000

700.000

5/9/10

5/16/10

5/23/10

5/30/10

6/6/10

6/13/10

1.600.000 people since January.

Page 3: Let’s talk product

© 2010, Layar B.V.

716.000 Active users

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© 2010, Layar B.V.

0%

13%

25%

38%

50%

1 layer 2 layers 3 layers 4 layers 5 layers more

Average amount of Layers opened by users

Version 3.0 & 3.1Version 3.5.1 (Stream)

How many layers dopeople experience?

Page 5: Let’s talk product

© 2010, Layar B.V.

Three product dimensions

1. Business models for publishers

2. Medium specific discovery mechanism

3. ...

Page 6: Let’s talk product

© 2010, Layar B.V.

Payments

Next Steps?

Global Payments. Soon!!

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© 2010, Layar B.V.

Two levels of discovery

CatalogLayers

StreamSituation Awareness

Page 8: Let’s talk product

© 2010, Layar B.V.

Medium specific discovery

Television Magazines Internet

Page 9: Let’s talk product

© 2010, Layar B.V.

Stream intentions

Part of daily life

Less Drama

Context Dynamic

Page 10: Let’s talk product

© 2010, Layar B.V.

2.000.000 lists served

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© 2010, Layar B.V.

Nice move!

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© 2010, Layar B.V.

No choicesBut content

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© 2010, Layar B.V.

1. Set a category for your layer 2. Give short, meaningful titles to POIs. 3. Give your POIs a unique ID. 4. Give your POIs the correct Time To Live5. A high-value POI with actions or 3D is more likely to rank high.

Five Tips for Layar Stream:

Page 14: Let’s talk product

© 2010, Layar B.V.

Discovering content

?

Page 15: Let’s talk product

© 2010, Layar B.V.

Discovering content

?

Mobile Coupons

Page 16: Let’s talk product

© 2010, Layar B.V.

Discovering content

?Dating

Page 17: Let’s talk product

© 2010, Layar B.V.

Discovering content

?

Checkins

Page 18: Let’s talk product

© 2010, Layar B.V.

Discovering content

?

Event tickets

Page 19: Let’s talk product

© 2010, Layar B.V.

Discovering content

?Departure times

Page 20: Let’s talk product

© 2010, Layar B.V.

Discovering content

?

Future buildings

Page 21: Let’s talk product

© 2010, Layar B.V.

Discovering content

?Games

Page 22: Let’s talk product

© 2010, Layar B.V.

Discovering content

?

Nature trails

Page 23: Let’s talk product

© 2010, Layar B.V.

Discovering content

?

Restaurant reviews

Page 24: Let’s talk product

© 2010, Layar B.V.

Discovering content

?...a new category

Page 25: Let’s talk product

© 2010, Layar B.V.

What is missing?

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© 2010, Layar B.V.

Three new dimensions

1. Business models for publishers

2. Medium specific discovery mechanism

3. Open the platform for users

Page 27: Let’s talk product

© 2010, Layar B.V.

Discovering content

User placed objects

Page 28: Let’s talk product

© 2010, Layar B.V.

Leave & share messages

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© 2010, Layar B.V.

Introducing FLOATICONS™

Rhymo: Working on my presentation for Layar NEXT

Page 30: Let’s talk product

© 2010, Layar B.V.

Animation

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© 2010, Layar B.V.

Feed a cookie!

Page 32: Let’s talk product

© 2010, Layar B.V.

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© 2010, Layar B.V.

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© 2010, Layar B.V.

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© 2010, Layar B.V.

Today: Demo with Layar Team

Next Week: BETA 3.9 client for developers

July: Release 4.0 release

Phased Launch:

Page 36: Let’s talk product

Foundation is laid!

Layers Discovery

Objects

Page 37: Let’s talk product

One more announcement!

Page 38: Let’s talk product

© 2010, Layar B.V.

Image Recognition

Page 39: Let’s talk product

© 2010, Layar B.V.

Page 40: Let’s talk product

Video!!!!

Page 41: Let’s talk product
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