letterhead metlife

8/3/2019 Letterhead Metlife

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GROUP BUSINESSMetLife India Insurance Co. Pvt. Ltd.

Brigade Seshamahal,5 Vani Vilas Road, Basavanagudi,Bangalore 560 004

Tel : +91-80-2643 8638Fax : +91-80-2652 1970www.metlife.co.in

Standard size: A4

Example shown at scaled size(p = 1 pica)

11p

5p

15p

2p

4p

4p6

LETTERHEAD GENERAL

This page features the standard

group business letterhead.

The business name is in MetLife Blue

followed by our legal name, address,

telephone and fax numbers andwebsite in black.

The MetLife logo is placed with

adequate spacing so that our

stationery communicates a clear,

unified and consistent image.

Legal name: 8pt Frutiger 65 Bold

Address: 8pt Frutiger Roman

Business name: 10pt Frutiger 65 Bold

Pantone 285

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GROUP BUSINESSMetLife India Insurance Co. Pvt. Ltd.

Brigade Seshamahal,5 Vani Vilas Road, Basavanagudi,Bangalore 560 004

Tel : +91-80-2643 8638 Extn: 310Fax : +91-80-2652 [email protected]

Gaurav Suri

Director - Marketing

11p

5p

15p

2p

4p

4p6

LETTERHEAD PERSONAL

This page features the personalised

group business letterhead.

It demonstrates how our trade name

has been used along with the

employee name and job title.

The specifications are consistent with

the group business standard

letterhead.

Standard size: A4

Example shown at scaled size(p = 1 pica)

Legal name: 8pt Frutiger 65 Bold


Employee name: 10pt Frutiger 65 Bold

Pantone 285

Business name: 10pt Frutiger 65 Bold

Pantone 285

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GROUP BUSINESS

MetLife India Insurance Co. Pvt. Ltd.

Brigade Seshamahal,5 Vani Vilas Road,Basavanagudi,Bangalore 560 004Tel: +91-80-2643 8638 www.metlife.co.in

2p3

3p9

3p9

2p

2p6

GROUP BUSINESS

MetLife India Insurance Co. Pvt. Ltd.

Brigade Seshamahal,5 Vani Vilas Road,Basavanagudi,Bangalore 560 004Tel: +91-80-2643 8638www.metlife.co.in

2p3

3p9

3p9

2p

2p6

Standard size: 4.5" x 10.5"

Example shown at scaled size(p= 1pica)

ENVELOPE

The group business envelope is

consistent with what the rest of our

stationery communicates.

The same format has been

maintained as in case of theletterheads.

The logo is emphasised followed by

the business name, our legal name

and detailed address.

The transparent window shows the

receiver's address mentioned in the

letter enclosed.

The envelopes can also be used to

communicate vital information about

products, like premium notices,

acknowledgement receipt etc.

Legal name:

7pt Frutiger65 Bold

Address:7pt Frutiger

Roman

Business name:10pt Frutiger65 Bold

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GROUP BUSINESS

Folder

Shown here is an example of an

Group Business folder. A strip in

white holds the headline and the

business name. Below theinformation area is the identity band.

A visual has been chosen to

complement the information area

with some element of white in it.

The back cover has the company

logo, legal name, address and contact

number, the signature line, toll free

number and the website.

The required mandatories are also

mentioned

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Legal name:Frutiger 65 Bold


Mandatories:7pt Frutiger Roman

Refer to the Appendix 1 section for details.

Refer to the Appendix 3 section for details on material specifications.


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MET GRATUITYFlexible Fund Management

Group Business

3x

Product/Service name:12pt Frutiger 65 Bold

Descriptor:

12pt Frutiger 65 Bold

Headline:

16pt Frutiger 65 Bold

Headline:

Frutiger 65 Bold

Standard size: 8.5" x 14"

Example shown at scaled size(x= Height of 'M' in MetLife)

PRODUCT BROCHUREGroup Business

This page features an example of the

product sales brochure.

The information area holds the short

and crisp headline and to the upperright the business, product or service

name. The identity band is in solid

MetLife Blue with the logo and

Snoopy placed appropriately.

The lower portion of the brochure is

reserved for the visual. The subhead

is placed on the background of the

visual, making it more prominent.

The back cover has the company

logo, legal name, brand icon Snoopy,

the toll-free number, and the

website. This format is uniform

through all the products.

2xHeadline

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Legal name:Frutiger 65 BoldAddress: 8pt Frutiger RomanMandatories:7pt Frutiger Roman

Refer to the Appendix 1 section for details.



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GROUP BUSINESS BANNER

Shown here is an example of a Group

Business banner. The visual occupies

the left portion of the banner. On

the right is a crisp headline, followed

by the signature line, logo, Snoopy,and mandatories. All reversed in

white on a MetLife blue background.

A thin white strip at the bottom

holds our legal name, toll-free

number and the website in

MetLife Blue.

Headline:

Frutiger 65 Bold

5.5x

Example shown at scaled size

(x= Height of 'M' in MetLife)

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DOG HOUSE

The dog house is a package in which

policies are delivered to corporate

houses. It will carry policy documents

and other elements.

Two dominant colours are used.The roof being red, and the rest

MetLife Blue.

Illustrated are the exact positons

where the MetLife logo, legal name,

toll-free number and email must

appear.

Example shown at scaled size

Mandatories:Minimum size 3pt

Font: Frutiger Roman

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GROUP BUSINESS

Calendar

This page features an example of the

screen calendar, which is used as a

corporate giveaway.

Headline:Frutiger 65 Bold

Legal name:Frutiger 65 Bold

Address: 8pt Frutiger RomanMandatories:7pt Frutiger Roman


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