lettuce agl

8/9/2019 Lettuce Agl

http://slidepdf.com/reader/full/lettuce-agl 1/19

LETTUCE RET

PVT LTD

we unders



Content

Company Objective

Corporate Vision & Mission

Market & Opportunity

Organization Structure



• The aim of LETTCE inten!s to provi!e a "i!e se#ection of tasty$ fresh$ highea#th re#ate! foo! an! !rinks to service through our out#ets an! an 'precustomers are keen on their tota# "e##ness ( The i!ea is to provi!e Sa#a!s &

& non veg*$ +astas$ Soups an! ,resh ,ruit -uices "hich "i## supp#ement their • The pro!uct Sa#a! .ea!y "i## have "i!e appea# to a #arge variety of

nation"i!e$ from consumers to the hote#$ restaurant$ an! institutiona# markeLettuce .etai#s +vt Lt!$ ho"ever$ is to bui#! a consumer bran! in successiveof the market$ region by region$ an! to bui#! sa#es to /0.01 markets at the sam

Our CompanyObjective

• +ro2tabi#ity "i## be !emonstrate! in the 2rst year of operation3 cash 4o""i##

be generate! in amounts that "i## permit e5tension of e5isting operations$an!

ne" regiona# market entries$ in the 2rst 2ve projecte! years(

• The 2rm6s 2nancia# objective is to reach a point "here stock can be o7ere!pub#ic#y( The

factors that make this possib#e are the size of the market$ #ea! time of thecompany over

competitors$ an! its !e!ication to stay ahea! through an aggressive

marketing strategy



Our Vision & Core Va#ues

Vision3

• To be the best hea#thy !ining restaurant $"here customers can have fresh an! hea#thy foo!s "ith a p#easant atmosphere(

Core Va#ues3

• 8ai#y fresh an! high ua#ity pro!ucts an! customer satisfaction(

• Va#uab#e an! honest emp#oyees an! ethica# treatment(

• 9#"ays be accountab#e

• 9#"ays for ne" change an! innovations



Market Stu!y

Current Market Stu!y3

• Over presence of -unk ,oo! Mu#tinationa#s$ serving foo!s that is perceunhea#thy an! very poor nutritiona# va#ue(() Once in a "hi#e "e can hfoo!s$ but not regu#ar*1ts #acking in +roteins$ Vitamins$ ,iber an! amo

• :hy these M;Cs popu#ar because of easy to access) <uickness & M#ocations*$ freuent a!vertisement an! other promotions$ its been cotasty foo!(

• 1ts e7ect to create

a* nhea#thy Society

b* Lack of Energyc* nba#ance! eco systems

!* 8iseases



/o" & :here• The Sa#a! out#ets size ranges from a >?@%suare%foot out#ets to the A

in%#ine #ocation( The basic mo!u#e represente! by the stan! a#onrepresents the companys core concepts3 DServe /ea#thy an! ;atura

been more popu#arize! by 'press counters in major ma##s$ 1T .esi!entia# comp#e5es$ 9irport etc(

9s bran! integrity an! consistency remain essentia# to the #ong%termSa#a! Creations system$ on#y approve! pro!uct an! service mimp#emente!(

• Location is key success factor $that is "hy Sa#a! Creations restaura

the areas "ith a #arge concentration of e!ucate! an! business%savvy



:hat "egiveFF• LETTCE is a p#ace "hich Sa#a! components are provi!e! for cust

their o"n sa#a! p#ates( :e provi!e various types of assorte! ra" vvegetab#es$ various type of ;on Vegs an! various types of sa#a! !res

• LETTCE may a#so provi!e a!!itiona# toppings such as bacon bcheese$ an! a#so have a!!itiona# foo! items$ such as cooke! cchicken$ ham*$ !evi##e! eggs$ co#! pasta sa#a!s$ corn chips$ brea! ro#

juices an! cut fruit s#ices(

• LETTCE "ere !eve#ope! to meet the gro"ing nee!s of the hea#th%m

"ho "ants a great$ hea#thy mea# that is both !e#icious an! fresh(seeking hea#thfu# a#ternatives to tra!itiona# fast foo!( Sa#a! Gars using on#y the freshest ingre!ients an! the highest ua#ity pro!uce a

• +#us$ a## items%inc#u!ing nutritious smoothes$ 4avorfu# soups$ an! an! san!"iches% are prepare! "ith respect to e5acting stan!ar!s atook years to !eve#op(



The ,resh Choice E5press Counter

• LETTCE E5press is a ne"$ e5citing an! innovative uick%service conis a uniue concept combining fresh$ high%ua#ity Hto%goH breakfast

This concept is even more uniue by o7ering a varie! menu of co#! sma## space$ !esigne! to operate in #arge mu#ti%tenant oIce bui#!Schoo#s & Co##eges etc((

• Greakfast & Lunch menu se#ections inc#u!e LETTCE favorites$ #iSa#a! or Chicken Sa#a!$ as "e## as hot$ Oven Toaste! San!"iches$ an! Super%Size! Gake! +otatoes( 8ai#y specia#s are a#so o7ere!(

• LETTCE E5press$ "ith its uniue o7erings$ great va#ue$ e5citing !ereuirements an! frien!#y cre"members$ "ou#! be a "e#come a!!iti

• On#ine or!ering an! home !e#ivery faci#ity for our customers(



Our Target =roup• 9nyone keen on hea#th$ "e##ness or "eight conscious by regu#ar !iet "ith a

our propose! c#ients( There are #ot of peop#e "ho !ont have time to "ork nee! to re!uce "eight by subsi!ising foo! intake$ this can be possib#e by co

This is "here "e "i## 2t in( 9s per our estimate this number is rea##y huge(

• :e a#so p#an to market this in gyms an! hea#th Spas$ 2tness Centers etc(( s"ork out cou#! have them as a substitute to their regu#ar mea#s(

• 9n! a#so "e "i## be in association "ith major retai# out#ets to capita#ize the 4o

• Other mo!e of e5pan!ing the business On#ine or!ering an! home !e#ivery(

Gender Age Group Status IncomeGroup

,ema#e J?K A@ A? A@K Stu!ents A@K A@k B@ k

Ma#e ?K A? % B@ A?K /ouse "ife B@K B@k ? k

B@ % ? ?K :orking C#ass J@K ?k J? k

? % ?@ B?K .etire! C#ass A@K J?k A@@k

?@ above A?K A@@k above



,uture +#ans

Gusiness E5pansion +#an((

• Ganga#ore % A? ;os

• Chennai % N ;os

• /y!eraba! % A@ ;os

• Cochin % ? ;os

• +une % ? ;os



Our Strategy

Marketing Strategy3

• +ositioning the bran! as serve goo! foo! an! to support the hea#th$

Communication Strategy3

• se internet as one of the major promotion me!ium$ a#so a!vertipapers inserts$ Out!oor /oar!ings etc(

• +ro!uct samp#ing in various resi!entia# comp#e5es$ Corporate /oCo##eges

• 1nvo#ve "ith various hea#th a"areness program me through so

campaigns(



/o" 8i7erent#y "e reach to the cus

• Strategic tie%ups 3

• Sa#a! Gars '+ress Counters Schoo#s$ Co##eges

• Sa#a! Gars '+ress Counters Corporate houses & 1T +arks

• Sa#a! Gars '+ress Counters .esi!entia# comp#e5es

• .ea!y ma!e sa#a! packets )8ai#y fresh* se##ing through se#ecte! .et

Spas$ =ym an! Gakeries



Gran! 1!entity an! Logic

• Gran! Lettuce Lettuce in the essentia# part of any sa#a! making$ so essentia# part of each in!ivi!ua#s better hea#th$ "e##ness an! "ea#th(

•

The #ogo stan!s for coo# $ casua# an! easiness but serious( The #eaf rebran! name Lettuce an! the "ater !rop stan!s for freshness $ nature

• The bi%#ine D"e un!erstan! . hea#th (("e supp#y on#y hea#thy foo!in!ivi!ua#s reuirement an! nee!(

• Our Co#ours3 =.EE;$ .E8$O.9;=E

a* =reen is our basic co#our an! its stan!s for Environmenta# a"arenenature$ Vegetab#es(

b* .e! stan!s for #ife$ #ove$ 2re$ ;on Vegetarian$ passion(c* Orange stan! for cheerfu#ness$ stimu#ation$ "armth an! happiness(



Organisation Structure

CEOM91; C/E,, & 9SS1ST9;CTSM91; C/E,, & 9SS1ST9;CTS



:hat is the current stage of theventureP

Team+ro2#e

:e are on the verge of taking for"ar!( :e are current#y negotiating "ith the 2nancia# institution for the start%up o



.isk & Strategy

.isk

A solid Risk Mitigation Plan.

Financial Risk – Will not have adequate cash fow to meet the daily operation

StrategyFinancial Risk –

8i7erentiatorsOur S+ The 2rst e5c#usive out#et for se##ing !iet conscious an! tasty foo!s(



Our Qey to Success



T

S9;8EE+ V1S:9;9T/

LETTCE .ET91L +VT( L1M1TE8

RAA>$ r! C.OSS$ E-1+.9

G9;=9LO.E ?J@@>

TEL 3 UA UN?A>UB

EM91L3 san!eep#ettucein!ia(com $ san!eepvis"agmai#(com

:EG3 """(#ettucein!ia(com

mailto:[email protected]


http://www.kingsroyalefarms.com/

http://www.kingsroyalefarms.com/



lettuce agl

Documents