Leveled Literacy Intervention 2014

Bringin

g Back

#1

Agenda

How are we doing?

What’s new / What’s coming

K-2 vs. 3-6

Applying the 7 Steps

Who is buying in 2014?

Bringing

Back

4

Market Penetration by System by Schools

up 3%

up 6%up 1%

up 2%

0

10

20

30

40

50

60

70

80

90

100

LLI K19%

LLI 133%

LLI 226%

LLI 38%

LLI 44%

What’s New from F & P

Reading Record Apps

BAS LLI

Changes to Technology Package

No More Data Management CDs

No More Lesson Resource CDs

New Online Data Management for BAS/LLI Fall 2014

Booster Packs – Fall 2014

Orange Booster Pack

Levels D & E

40 Titles and Lessons

Green Booster Pack

Level K

20 Titles and Lessons

New Systems

Grades 5-6

144 Lessons

Levels R-W

(same format and price as Red and Gold)

Fall 2014 Fall 2015

Grades 6-12

Buy Now & Save

February 1 – March 31st

Buy at 2013 Price

8% increase on April 1st

The Future?

Brand Goals & Mission• Rebrand Goals

Brand Awareness Brand Extension Pre-seed the market Eye towards market landscape and market

segmentation

• Brand Mission: Raise student achievement by building teacher expertise

• Brand Goal: Systemic literacy change/growth in schools

Brand Identity

An instructional approach to literacy underpinned by a shared vision

K-2 vs. 3-5

K-2 3-5

Student Books (Orange 70, Green 110, Blue 120)

Student Books 144 per system, plus 5 novels, optional Choice Library

40% nonfiction, 60% fiction 60% nonfiction, 40% fiction

Take Home Books Borrow Books

Book Bag Portfolio

Word Cards Magnetic Word Cards

Writing Books Literacy Notebook

K-2 vs. 3-5

K-2 3-5

30 Minutes Daily 45 Minutes Daily

3 Students Per Group 4 Students Per Group

Odd-Even Lesson Framework Odd-Even Lesson Framework

Novel Study (4 Days Per Level)

Optional Test Prep (4 Days Per Level)

Systems, Grades, Levels

Grades K-2 Grades 3-5

Orange System (K) Levels A-C Red (3) Levels L-Q

Green System (1) Levels A-J Gold (4) Levels O-T

Blue System (2) Levels C-N Purple (5-6) Levels R-W Sept. 2014

Teal (6-12) Levels U-Z Sept. 2015

Define Define SolutionSolution PresentPresent CloseClose Account Account

ManagementManagement

What:  Goals and ObjectivesWhat are the top 2-3 priorities within the [Account]?

Who: Org ChartWho has been tasked to address the priorities?

How: Access    Are the contacts accessible? Do I need a sponsor to get a meeting with the decision maker? 

Confirm Goals and Objectiveex: I found the following [X number] of items are a priority for you, I’d like to discuss them further.

Validate Current SolutionsWhat kind of impact has it made? And what are the gaps in the current solution?

Confirm customer motivation to consider a new solutionAssess the customers’ appetite to address the problem? Is this a priority? 

Define Decision Making CriteriaWhat are the top 2 to 3 things that are important to you?

Identify Decision Making ProcessWhat’s the next step?

Uncover Compelling EventWhat are the factors driving this need at the present moment? 

Outline Solution with CustomerConnect benefit and value

Define Ability to ExecuteDo we have the expertise and the right process, people, or product to deliver?Does the customer have the right things in place to execute?

Resource AllocationWhat are the resources I need to pull together to successfully respond to customer? 

Communicate SolutionArticulate payoff and impact

Differentiate SolutionWhat’s my special sauce?What are the unique aspects of the solution?

Roadmap for SuccessWhat are the key imperatives required to achieve our desired outcome?Here are the three things you need to know… 

Surface Concerns or BarriersWhat are the possible roadblocks that will prevent the customer from moving forward?

Finalize AgreementWhat are the terms, conditions, and processes?

Discuss Next StepsWhat are the actions we need to take to launch? 

ImplementationWhat are the essential elements required for fidelity of implementation?

Build and Extend RelationshipsWhat is the experience of my existing customers? And how can I leverage my relationship equity to serve others?

Identify Additional Customer PrioritiesWhat are the actions we need to take to advance? 

Pre-Pre-QualifyQualify DiscoveryDiscovery QualifyQualify

Pre-QualifyPre-Qualify

Pre-QualifyPre-Qualify

DiscoveryDiscovery

DiscoveryDiscovery

QualifyQualify

QualifyQualifyDefine Define

SolutionSolution

Define Define SolutionSolution

PresentPresent

PresentPresent

CloseClose

CloseCloseAccount Account

ManagementManagement

Account Account ManagementManagement

Are they ready?

Have we mined for district data?

Have we identified/engaged the person with the budget?

Can we network them with another district?

Tackle the price misconception right away

Efficacy

Quality of Planning and ImplementationCapacity to DeliverPrepare them for physical deliveryHave we presented the professional development and written it into the proposal?Will they require additional PD books and training?

Simple Efficacy ChecklistThis tool is designed to complement, not replace, the full Efficacy Framework. It is a simple tool for use in meetings to prompt teams to build efficacy into their planning.

Outcomes and impact

Strength of evidence base

Quality of planning and implementation

Capacity to deliver

Have you clearly defined the expected outcomes of your product or service for the student in the classroom?

Have you clearly communicated these outcomes to your customer?

Do you know how you will measure outcomes when the product or service is delivered?

Are you confident that the design of your product and service will deliver the outcomes you want to achieve?

Are the goals you have set both ambitious and achievable?

Have you worked out the full cost and value to the customer?

Do you know that your product or service offers good value for money?

Have you asked your customers what their needs are and what they value?

Have you thoroughly researched similar products and services offered by competitors?

Have you analysed existing relevant and recent research information available within Pearson or published externally to develop the design of your product or service?

Have you systematically mined the knowledge of key staff and stakeholders about what works?

Have you used pilots to rigorously test the impact of your product or service in different markets and conditions?

Do you have evidence that your product or service is globally replicable?

Have you developed a detailed implementation plan setting out key milestones?

Have you communicated the key milestones to colleagues, stakeholders and customers?

Have you identified interdependencies and risks, and taken action to mitigate the risks?

Have you identified a clear project lead and assigned accountability for specific outputs?

Have you agreed how difficult decisions and issues will be escalated and resolved?

Have you developed a robust mechanism for monitoring the impact of your product or service at key points in the delivery chain, all the way down to the student in the classroom?

Have you developed a way to get fast feedback from the customer and stakeholder about whether your product or service is working well?

Do you have sufficient dedicated capacity in your core team to deliver the product or service effectively?

Have you built a purposeful, collaborative and innovative culture in your team?

Have you secured the buy-in and support of the broader Pearson organisation?

Have you created sufficient capacity all the way down the implementation chain to deliver your product or service?

Have you worked with your customers to build their capacity to implement and benefit from the product or service?

Have you built solid and trusting relationships with your customers and key stakeholders?

Why They Won’t Budge

We’re already doing something

No staffing

No money i.e. it’s too expensive

Different priorities this year

Why Buy More Than One Grade?

Intervention is never “done”

New ELLs are always coming into the system

You can’t use one LLI system to address other grades

Prepare for district/provincial tests

The Candidates

English Language Learners

Special Education/RTI

Guided Reading

Impact on Teaching

Assessment

Networking

Data Study / Partner

PD Services

PLCs

Improvement on provincial test scores

Aboriginal Learners

Home/School

Reading Recovery

Cost Savings

Efficacy

F&P Research

Embedded PD

Low Achieving Schools

Book study

Special Sauce(s)

Customer

Key Contact or New Contact

What Step?

What’s the barrier?

What problem can we help them solve?

What’s your strategy for this customer 2014?

Thank you!