Product Marketing

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750MM+ users is unbelievable reach

marketers plan to invest in Facebook

76%* Society of Digital Agencies 2011

everyone wants to tap this asset

35% describe their 2011 Facebook goal as accumulating more fans.* 2011 Mashable poll

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4

FickleFans

Growth slowing

High Attrition rate

Likes only

Limited Measurement

Limited success metrics

No performance metrics

Low Engagement

Limited interaction styles

Fleeting conversations

Content decay

No Reputation or Superfans

No influencer identification

No user differentiation

there are challenges. ‘like’ is not enough

fans are getting fickle

5

have abandoned at least one brand on Facebook or Twitter

have either unliked or removed company posts from their Facebook feed.

report being more selective about “liking” a company on Facebook.

91% 81% 71%

Facebook has not generated returns beyond simple broadcast reach.

The engagement isn’t as high as hoped

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Email Facebook

Click-through rate 11% 1%

Conversion rate 4% 2%

Average facebook impressions per post: 50

and it’s tough to tell who is who

Customer?Influencer?

Live prospect? Badvocate?

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Marketers want a Facebook solution that drives business results

Deeper Engagement

Richer Analytics

Proven Return

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DEPTH REACH +

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to effectively compete

Engage withyour customers Timely insights

Consistent brand communication

Build loyaltywith superfans

Personalizedcustomer experience

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Uniquely positioned to deliver business results

Community Expertise

RichAnalytics

DeepEngagement

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● Apps interactions encourage repeat visits● Gaming mechanics build brand loyalty● Rank & reputation system spurs involvement

DeepEngagement

● Superfan Identification● Sentiment analysis ● Comparative analysis

RichAnalytics

● Curation preserves high quality content ● Benchmarking and best practices● Enterprise support and scale

Community Expertise

uniquely positioned to deliver business results

fight content decay

The best and most provoking content can be curated and spotlighted.

Encourages better posting and advances the conversation.

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content with a purpose

Rich meaningful interaction styles such as contest, ideas, Q&A to direct user content and sharing.

Share content across Facebook pages.

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find the superfans

Deep rank and reputation to understand the most important participants and incentivize participants to do the right thing.

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extract intelligence & go deeper

Brings the power of listening to Facebook to have true analytics and the ability to compare against other channels.

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delivering social success to top brands

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About Lithium

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The Lithium Social Customer Suite helps great companies turn social customer passion into marketing, product development, and customer service assets.

The Lithium Social Customer Suite offers complete social monitoring, a comprehensive community platform, and actionable analytics across millions of blogs, forums, and social networking sites.

For market leaders such as Best Buy, AT&T, Research In Motion Limited (RIM), Univision, and PayPal, Lithium is the leading provider of social customer solutions that deliver real business results.

About Lithium

www.lithium.com.

why Lithium?

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DeepEngagement

Great experiences for your most passionate contributors—

your superfans.

RichAnalyticsRich data for analysis,

benchmarking, and optimizing your social investments.

Driving real business outcomes.

Social Success

www.lithium.com.

recognized leadership

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Lithium is Number 1 in:

▪ Current offering

▪ Features

▪ Strategy

▪ Clients

November 2010 “The Forrester Wave™: Community Platforms, Q4 2010”

www.lithium.com.

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Lithium Resources

▪ What to Expect from Facebook Whitepaper

▪ Facebook and Beyond Whitepaper

▪ Gartner Magic Quadrant for Social CRM Q3 2011

▪ Forrester Wave for Community Platforms Q4 2010

▪ The Lithium Social Customer Suite• Lithium Community Platforms

• Lithium Social Media Monitoring

• Lithium Customer Intelligence Center

• LevelUp for Facebook