MARKETING PRESENTION BY Kamran Shabbir

INTRODUCTION OF PRODUCT Originally launched in the Netherlands in 1956, Sunsilk provides haircare solutions in 80 countries around the globe. It was recently relaunched throughout Europe, where it is now the fastest-growing major hair brand. Globally, it has grown consistently at more than 20% a year for the last three years

SUNSILKS PRODUCT: SHAMPOO

Sunsilk shampoo with pure protein and vitamins penetrates deep into hair to nourish your weak hairs and make it stronger than even before. SUNSILK SHAMPOO HAVE DIFFERENT FLAVOURS :

Sunsilk with fruit for thin hairs Sunsilk with lemon and orange for oily hairs Sunsilk with sunflower for dark hairs thats look dull Sunsilk with coconut for antidandruff

CONDITIONERNew sunsilk conditioner contian nourishing, egg protein and kertain in special formulate that help reconstruct damage hair and reduce split ends HAIR OILFrom nature to give your hair an even deeper and more complete nourishment, leaving your hair stronger . HAIR CREAM

Contain five vitamins and nourishing wheat protein help build inner strength and leaves your hair beatifully shiny.

PRICEShampoo(large packing) Rs: 109 Shampoo(extra large)Rs: 195 Shampoo(small packing) RS:55 Conditioner(large packing) Rs: 150 Conditioner(small packing) Rs: 105 Cream Rs: 105 Hair oil(small packing) Rs: 60 Hair oil(large packing) Rs: 120

PLACE It is in use in Asia, America and the middle east or

more than selling in 80 countries PROMOTION ACTIVITIES: PRINT MEDIA Advertisement through magzine, newspapers,sign boards,browsers ELECTRONIC MEDIA T.V , radio,internet

A young girl is idling away at home, when she suddenly notices dandruff on her T-shirt.

Her sister however, gives her an immediate solution, "Anti-dandruff shampoo lagao." But the mother then warns her, "Dandruff to jayega, par...

Fed up with the two, our troubled friend finds her own solution in calling up Varun, "Varun, meri tabyat theek nahin hai."

Distraught, she starts worrying about her plans, "Yani... Varun... movie."

...balon ka kya?" She, instead, suggests lemon and curd. However, the younger one sticks by her suggestion and finally the two end up arguing.

VO: "Ab dahi aur nembo ke saath naya Sunsilk Naturals, anti-dandruff shampoo. Dandruff ko hataye, komalta se."

Meanwhile, our friend free from her dandruff with the help of Sunsilk is busy shopping when turning around she bumps into Varun.

Embarassed, she's at a loss for words, but soon they all burst out laughing. VO: "Naya Sunsilk Naturals, anti-dandruff shampoo."

HEAD &SHOULDERS PENTEEN SUNSILK

CONCLUSIONMy confidence, inspiration and come from sunsilk determination