leveraged emotional marketing

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Leveraged Emotional Marketing Ali Anani

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Motivate emotions to motivate actions. The way to invoke self-induced call-to-action.

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Page 1: Leveraged emotional marketing

Leveraged Emotional Marketing

Ali Anani

Page 2: Leveraged emotional marketing

Bas de Baar drew my photo and added to it one of my quotes from my presentation on slideshare on “The Iceberg of opposites”.Bas, you moved me emotionally.I dedicate this presentation to you.

Page 3: Leveraged emotional marketing

Leverage emotions and senses and you win

How?

Page 4: Leveraged emotional marketing

Show it and not say itShow it and not write about it. Infographics are great examples of showing more and writing less

Page 5: Leveraged emotional marketing

I say:Even it is more important to experience it than just showing it

Page 6: Leveraged emotional marketing

Enrich the experience by adding as many senses as you can

Page 7: Leveraged emotional marketing

Leveraged rich experiences will make people act

Page 8: Leveraged emotional marketing

Excite people to voluntarily engage

instead of asking for call-to-action

Page 9: Leveraged emotional marketing

If you want call-to-action energize it with emotional surprises

Page 10: Leveraged emotional marketing

Add curiosity

If you do not tweet or video this eventYou shall miss……………

Page 11: Leveraged emotional marketing

Sharing your pleasure and self-pride

Page 12: Leveraged emotional marketing

The emotional reaction will have to reach excitement before producing sales

Page 13: Leveraged emotional marketing

Increase emotional input to achieve successful marketing results

Page 14: Leveraged emotional marketing

But still people smoke

Page 15: Leveraged emotional marketing

Call-of-action failure

Page 16: Leveraged emotional marketing

Like a chemical reaction, behavior change will have to reach a climax to give the desired action

Page 17: Leveraged emotional marketing

Emotions trigger actions

Page 18: Leveraged emotional marketing

Experience provokes emotional reactions

Page 19: Leveraged emotional marketing

Experience + good feelings + enriching as many senses as possibleis the formula for self-driven call-to-action

Page 20: Leveraged emotional marketing

Compare these two warnings on cigarette packs

Page 21: Leveraged emotional marketing

Which ad carries more emotion?

Page 22: Leveraged emotional marketing

Hurting your child fills you with guiltIntensify bad emotions to reach their hot spot

Page 23: Leveraged emotional marketing

Change of bad behavior is more likely to happen this way

Page 24: Leveraged emotional marketing

You want to sell a house

Page 25: Leveraged emotional marketing

Keep it clean, fragrant, refreshing, touchyEvoke the emotions to stir up actions

Page 26: Leveraged emotional marketing

The customer must feel well to sell well

Motivate emotions to motivate actions