leveraging content to increase pinterest traffic, presented by tracy baeckler
TRANSCRIPT
SOCIALMEDIA.ORG/SUMMIT2016ORLANDOJANUARY 25–27, 2016
Leveraging content to increasePinterest traffic
TRACY BAECKLEREBAY
EBAY: LEVERAGING CONTENT TO
INCREASE PINTEREST TRAFFIC
START WITH THE END IN MIND
socialmedia.org - ebay 2
154% YoY Growth
FOCUS ON YOUR PRIMARY METRIC
socialmedia.org - ebay 3
ROI Awareness Lead
Generation
Traffic Engagement Perception
KNOW THE PLATFORM
socialmedia.org - ebay 4
Imgur Pinterest
IDENTIFY AND CLOSE GAPS
socialmedia.org - ebay 5
Pinterest Content Influencer Content Existing Site Content
ITERATE AND INVEST FOR RESULTS
socialmedia.org - ebay 6
Content Variants
Optimization Levers
Image Targeting
Copy Bidding Strategy
Category Ad Format
… …
Contact Details:
Tracy Baeckler
Sr. Manager, Social Marketing
ebay
www.ebay.com
Pinterest.com/ebay
socialmedia.org - ebay 7
Learn more about past andupcoming events
SOCIALMEDIA.ORG/EVENTS
SOCIALMEDIA.ORG/SUMMIT2016ORLANDOJANUARY 25–27, 2016