leveraging data science to keep commerce safe
TRANSCRIPT
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Leveraging data science to keep commerce safe
July 21, 2015
Alan Krumholz, Principal Data Scientist
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Merchant Intelligence for safer, more profitable
commerce
• Eleven years of data
• Tens of millions of merchants
• Hundreds of millions of websites
• Over a billion data points
Who is the G-2?
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?
Payments Ecosystem
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?
Payments Ecosystem
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?
Payments Ecosystem
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Monitoring sites for compliance
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Monitoring sites for compliance 52%
False Positive Rate
CASI
NO
, PO
KER,
BET
, BLA
CKJA
CK
…
Clean WebsitesViolating Websites
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A more elegant approach
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13%False Positive Rate
Model Results
52%False Positive Rate 3%
False Positive Rate
Clean WebsitesViolating Websites
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14% 21%
42%
99%
Counterfeit in marketplace
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Beyond words
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Making efficient and cost effective boarding decisions
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Proprietary G2 Data + Third Party Data = 99% accurate 85% precise model
Score
Likelihood of violation in the next 12 months?
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Data Matching
Graph Analytics
MerchantsWebsites