leveraging digital marketing for real estate agents
TRANSCRIPT
LEVERAGING DIGITAL
MARKETING
FOR REAL ESTATE AGENTS
Richard C. NoromorManaging Director / Digital Marketing Consultant
EmergeLocal Inc.
2nd June 2017
AGENDA
• Building Your Web Presence
• Acquiring Traffic, Fans, Followers on Social Media
• Engaging & Nurturing Your Audience
Richard C. Noromor
• 10 years experience designing and developing websites
and doing digital marketing.
• Google AdWords Certified, Google Analytics Certified
• Managing Director of EmergeLocal, Inc.
• I’m your go-to guy when you want to take your business to
the right direction online.
The Question
how do your prospects find you?
NOW IS:Where do you find your
current and future clients?
What they need
97%of consumers search for
local businesses online
Source: Eventility research
56%
SOURCES: Consumer Barometer 2016, wearesocial.net 2016, Internet World Stats 2016, Nielson report , September-October
2013
47M FILIPINOS
The need to use the Internet
USE INTERNET EVERY DAY
21.
5HOURS PER WEEK ONLINE
15thWORLDWIDE
5th ASIA
NUMBER OF INTERNET USERS
6
%19
%
22
%
76%
TABLET DEVICE
SMARTPHONE
LAPTOP
DESKTOP
OUR PROVEN DIGITAL MARKETING APPROACH
Build Web Presence Acquire Traffic
Engage & Nurture Audience
Build Web Presence
Facebook Page
#1 website in the Philippines.
12.5M active Facebook users in the Philippines
41M active mobile social users.
3H 42M is the average daily use of social media via
any device of Filipinos.
Why Facebook?
5.2M active LinkedIn users in the Philippines
Groups, connections, company pages
Why LinkedIn?
5.7M active Instagram users.
2/3 Instagram users in the Philippines are income-
earners.
80% Share pictures of travel and scenery.
88% Filipino Instagram users are under 35.
70% Instagram users are female, 20% male and
10% are LGBT users.
94% of Instagram users in the Philippines use a
smartphone.
Why Instagram?
#16 top site in the Philippines.
6.1M active Twitter users in the Philippines
10th spot in the worldwide rankings
Why Twitter?
4.2M active Pinterest users in the Philippines.
Why Pinterest?
#1 online video site.
#2 largest search engine (behind Google).
#2* top site in the Philippines.
4 billion+ video streams per day.
52%*** of people took action as result of watching
a video online.
Why YouTube?
4,940 views
https://www.youtube.com/watch?v=BJcBGOAc4IU
Build Web Presence
YouTube
PERSONAL WEBSITE
Personal Website
Easy to determine what you’re selling
Contact information is visible
Capture prospect’s information
Build Web Presence
YouTube
Personal Website
Acquire Traffic, Fans, Followers
#aboutyou #profile
#features #amenties
#sitetripping #reservation
#modelhousetour
#invitefriends
#facebooklive
#facebook360
Acquire Traffic, Fans, Followers
Update profile
Post relatable contents
Text + Image
Text + Video
Invite friends
Facebook Live
Facebook 360
#boostpost #facebookad
#targetlocation #interest #adbudget
Acquire Traffic, Fans, Followers Update your profile
Share meaningful & relatable contents
Text + Image
Text + Video
Invite friends
Facebook Live
Facebook 360
Facebook Boost Post / Facebook
Ad
Engage And Nurture Your Audience
#respondmsgs
#replytocomments
#emailmarketing
https://www.youtube.com/watch?v=4IXG3ncRhAw
#emailmodelhouses
#openhouse #promo
BONUS
Get Your Real Estate Career Digital Ready
Tools To Step Up Your Game
Pexels - Free stock photos you can use everywhere.
Get Your Real Estate Career Digital Ready
Tools To Step Up Your Game
Canva - a web-based graphic design tool for
social media posters
Get Your Real Estate Career Digital Ready
Tools To Step Up Your Game
Mailchimp - an online email marketing solution
to manage subscribers and send emails.
Get Your Real Estate Career Digital Ready
Tools To Step Up Your Game
Hootsuite - track and manage multiple social
accounts in one app
Get Your Real Estate Career Digital Ready
Tools To Step Up Your Game
Windows Movie Maker - easy-to-use & powerful
video creating/editing software application.
Digital Marketing Challenge
Step 1: Build Your Web Presence
Setup your Facebook Business Page
Step 2: Share Your Content
Share Fiesta communities model houses with caption
(text + image or video )
Step 3: Get Traffic, Followers or Leads
Invite or your share facebook page to your friends
Boost your Facebook post for Php 40/day
Facebook Private
GROUP
To Join visit:
fb.com/groups/emergelocalprivategroup/
Finally, we’re done.
Our Address:
3rd Floor Unit 3D, JEV Building,
Mac Arthur High-way, Brgy. Balibago
Angeles City, Pampanga Philippines 2009
Phone: +63 45 624 7255
Mobile: +63 949 993 9045
Email: [email protected]
Website: www.emergelocal.com
Questions?
Richard Noromor
Managing Director, Digital Marketing Consultant
EmergeLocal, Inc.
richardnoromor.com