Cognizant’s iSMART

Cognizant designed integrated Social Media Analytics and Reporting Tool (iSMART), figure 1, to meet a l l soc ia l media needs across organizations. It is customizable and provides real-time insight into the organization’s social media effectiveness.

iSMART extracts data from the multiple sources using Big data. This data is integrated with the tradit ional data warehouses to unearth meaningful insights.

iSMART serves as a conduit integrating traditional BI and Social BI. It enables organizations to monitor, track and measure effectiveness of their social media initiatives on their preferred social media sites. It also provides capabilities to integrate social media data with enterprise data warehouses which enables organizations to keep close track of ROI of social media initiatives.

Leveraging iSMART for Business Focused Solutions

• Cognizant Solution Overview

Solution Overview 2014|

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Social media is the new mantra for organizations looking to create a favorable perception toward their brand and increase awareness of their products or services among the targeted customers. The organizations are looking at social media to optimize operations and increase reve n u es . So c i a l m e d i a a n a l y t i cs h e l p organizations monitor what is being said about them, enhance marketing campaign, provide better insights about targeted market, and provide early warning of any potential product or market issues.

Social media data explosion phenomenon is characterized by large data volumes, multiple varieties of data sources, and velocity. Often, data is generated at a rapid pace and it becomes necessary to analyze data, as it is generated, to derive actionable insights.

ListenUsing social media web services (Facebook, Twitter, Foursquare, YouTube, blogs, emails, etc.) crawls through social media websites

Houses social media data and associated BI/analytics structures. Integrates with the organization’s data warehouse and data mart to bring 360 degree view

Integrate

Measures brand’s sentiment on social media sites using Cognizant’s proprietary sentiment analysis algorithmAnalyze

Mobile BI ready dashboards and reports that measure brand sentiment analytics, competitive intelligence & customer insights, social media ROI calculation and marketing campaign effectiveness

Track

Make informed decision, take action and track the resultsAct

Traditional BI Analytics

Social Insight

Operational reportsScheduled ReportsAlerts & notification

Slice & dice Drill down reports

Dash boards

Noise Reduction

Data Quality

Cleansing

Segmentations

Text mining

Business Data Integration

Master Data Management

Fragmentation Aggregation

Business Data

Social Connection

content

InfluenceFactors

ERP CRM SCMData warehouse

Blogs / Pods PublicationsSocial sites

Figure 1

Cognizant iSMART Solution

iSmart Service Offerings

Integration of social media data with data warehouse

Campaign effectiveness management Competitive intelligence Social media ROI calculation Customer insight Customer support Solution to detect any issues with product,

service or organization Brand sentiment analysis Complete solution offering with predefined

dashboard, report templates, data model and sentiment analysis algorithm

Key Differentiators

iSMART integrates with organization’s EDW enabling closed loop BI

Comprehensive sentiment analysis and BI/analytics solution

Solution can be offered as Software-as-a-Service or as a product to suit different customer need

Complete solution offering with pre-defined dashboard, report templates, data model, script, and sentiment analysis algorithm, ensuring quick implementation cycles with customers

Mobile BI ready: iPAD, iPhone, and Blackberry compatible

Representative Experiences

Leading Hotels and Resort chain

Cognizant's iSMART team helped the client implement a comprehensive social media solution that provided the following benefits:

Sentiment Analysis Brand Comparison Competitor Analysis Promotion Tracking Property Analysis Stay Experience Analysis Social data integration with EDW

Leading Retailer in US

Cognizant’s iSMART team helped the client implement a comprehensive social media solution that provided the following benefits:

Sentiment Analysis Brand Comparison Competitor Analysis Correlation of Sales and product movement

with social media sentiments Social data integration with EDW

Cognizant’s Big Data Service line

Cognizant Big Data service line created iSMART. As a leader and innovator in the enterprise information management and analytics space, Cognizant Enterprise Analytics realized the importance of managing Big Data ahead of its competition. Cognizant pioneered the setting up the Big Data service line to help global companies to successfully cross this information “chasm”.

World Headquarters

500 Frank W. Burr Blvd.Teaneck, NJ 07666 USAPhone: +1 201 801 0233Fax: +1 201 801 0243Toll Free: +1 888 937Email: inquiry@cognizant.com

European Headquarters

1 Kingdom StreetPaddington CentralLondon, W26BD UKPhone: +44 (0) 207 297 7600Fax: +44 (0) 207 121 0102 Email: infouk@cognizant.com

India Operations Headquarters

#5/535, Old Mahabalipuram RoadOkkiyam Pettai, ThoraipakkamChennai, 600 096 IndiaPhone: +91 (0) 44 4209 6000Fax: +91 (0) 44 4209 6060Email: inquiryindia@cognizant.com

About Cognizant Enterprise Analytics

For more information please send an e-mail to our global team at or visit our Web site at inquiry@cognizant.comhttp://www.cognizant.com/enterpriseanalytics

Cognizant Enterprise Analytics drive tangible business benefits to every customer and shifts analytics from being cost

centers to revenue centers. We future-proof visionary businesses by combining in-depth domain expertise with analytics and information management best practices that help clients optimize decisions and results. Enterprise

Analytics is committed to helping clients run better through a range of integrated analytics and enterprise performance

management services and solutions. We help clients run differently by grounding our services and solutions in foundational components including mobility, cloud, big data and smart data. Our end-to-end blend of business and

technology solutions already reflects the future of analytics, and enables us to create transformational value through innovation and agility.

© Copyright 2014, Cognizant. All rights reserved. No part of this document may be reproduced, stored in a retrieval system, transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the express written permission from Cognizant. The information contained herein is subject to change without notice. All other trademarks mentioned herein are the property of their respective owners.