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Leverage Your LinkedIn Page: Recommending A StrategyJohn Torrance-Nesbitt, MBA and Shan Rizvi

• Put company tag line after company name – it is important to briefly explain what you do, making a good first impression

• Add a list of company specialties (relevant keywords)

• Add a blog or feed URL

• Add the Twitter handle for the company or a relevant employee

• Add a logo graphic

Leverage Your Company’s LinkedIn Page

Thirty-six million people visit LinkedIn every month

• References to community/volunteer involvement in organization by employees.

• Images of the facility, factory, assembly line, smiling clients, students and interns working, and diverse groups of employees.

Refer To Your Employees And Their Lives

Leverage your company’s LinkedIn page

• Separate page for each product/service including:

• A brief description

• An image

• List of features/differentiators

• URL link

Refer To And Describe Your Products

Leverage your company’s LinkedIn page

• If you have a promotion running, you need a description and URL to advertise it with.

• If you have a YouTube video related to it, add that too.

Push Your Promotions

Leverage your company’s LinkedIn page

• Ensure that key employees (or all, if your company is small) have optimized their profiles. As many as possible should have their profiles up-to-date, showing their current employer (you) and an appropriate job description.

• For smaller businesses, executives, or owners, make the LinkedIn page “sell” the company and its services.

Optimize Employee Profiles

Leverage your company’s LinkedIn page

• Employee testimonials

• Alumni section

Testimonials and Alumni

Leverage your company’s LinkedIn page

• Section called: Top 10 Reasons to Work For You

• Section including such benefits as Medical, Dental, Vision, 401k, etc.

• Highlight your diversity statement

• Create a YouTube video and embed it

More Uses…

Leverage your company’s LinkedIn page

• Enable followers to receive updates and insights about job opportunities, company news, employee moves, and more.

• Allow followers to subscribe to e-mail alerts about jobs and news e.g. Google’s LinkedIn page has a feature called “Google in the news”

• More followers -> More visibility and exposure for your company throughout the social network.

Take Your Page Out Of Isolation

Leverage your company’s LinkedIn page

• More followers -> More visibility and exposure for your company throughout the social network.

• Building followers is not a one-time process.

• Whether your business is big or small, continuously work on gathering relevant followers.

Increase Your Visibility

Leverage your company’s LinkedIn page

• Enable the page for status updates.

• Permit relevant employees within the organization to moderate/manage the LinkedIn page; do the same for status updates.

• Whether your business is big or small, continuously work on gathering relevant followers.

Maintenance

Leverage your company’s LinkedIn page

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Another hurdle jumped