Leveraging MobilityMartin Lindeman

Our Vision for Mobility Architecture:From this…

..to this!

Agenda

1. Today’s Mobile Environment

2. Why “Enterprise Grade” Wireless?

3. Why Cisco?

4. Mobility Service Layers

5. The Power of Analytics

6. Why Logicalis?

7. Q & A

15 billionNetworked Devices

by 2015

90%of Organisations will Allow

PERSONAL Devicesfor Work by Eo14

100% of IT staffSTRUGGLE to keep up with mobile needs

of OECD information

workers spend time working

OUTSIDE THE OFFICE

56%

Today - Demand for Mobile Access

Today - What I Hear from My Customers…

Reduce Security Risk Improve End-User Productivity Increase Operation Efficiencies

Drive Down IT Costs

Standardise on Architecture and Vendors

Support New Tech Directions

Differentiate Themselves from Competition

Give Staff Better Access to Info They Need

Improve Communication Between Staff

Let Staff Work the Way They Want To

Utilise Their Assets More Efficiently / Effectively…

Business People

SiSi

SiSi

Wireless NMS

Access Points

Wireless LAN Controllers

Wireless Network Devices

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lication

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Active RFID Tags

AccessSwitches

Chokepoint

Ubiquitous Connectivity

“Good Enough” Performance

Reasonable Security

Reasonable Management

AD Integration

Wireless Table Stakes

Q: Wireless Devices and the Network - What Do They Have in Common?

SiSi

Access Points

Wireless LAN Controllers

Wireless Network Devices

En

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Active RFID Tags

AccessSwitches

Chokepoint

A: The Network Touches Everything…

SiSi

Access Points

Wireless LAN Controllers

Wireless Network Devices

En

dp

oin

t D

evicesN

etwo

rk

Active RFID Tags

AccessSwitches

Chokepoint

Why Cisco?Not All Wireless Infrastructure Is Created Equal

WiFi Design for Location Services is Critical

CAPWAP

CAPWAP

CAPWAP

CAPWAP

A WIFI device seen by one AP could be located on anywhere in this circle

When a device is seen by two AP then location must be in this line

When a device is seen by four AP then location must be at this point.

Accuracy highest when a device is seen by at least four Access points

Here is How NOT to Do It…

Here is How NOT to Do It…

Here is How NOT to Do It…

Mobility Service Layers

Mobility Overlay Services

Secure Mobility

WHENWHATWHERE

HOWWHO

Identity

Security Policy Attributes Centralised Policy Engine

Business-Relevant Policies

User and Devices

Dynamic Policy & Enforcement

APPLICATION CONTROLS

MONITORING AND REPORTING

SECURITY POLICY ENFORCEMENT

BYOD / MDM Integration

Get users safely on the network quickly and easily!

Guest Access

Provide guests limited-time and limited- resource access

Secure Access on Wired, Wireless and VPN

Control with one policy across all access types!

Gain Device Visibility

Know who and what is on your network!

Secure Mobility:What Cisco ISE Can Do Today

Secure Mobility:User Demands vs. IT Wants

19

User DemandsInstant file and data access from any deviceFile sharing (with anyone)Easy and familiar (love Dropbox)

IT WantsSecurity Control

No data leakage (hate Dropbox)

Data Management Solution: ShareFile

ShareFile gives IT enterprise control, security and auditing

ShareFile gives you data access from any device

ShareFile is easy for Users

Real-Time Location Services (RTLS)

Real-Time Location Services (RTLS)

What Does Analytics Give Us?

FM - What areas are busiest?

Popular Areas vs Time of Day

Can staffing be Optimised?

Visitor Guest Access via Facebook Logon

Leading to…

Cisco Confidential 24

Customer Experience

WiFi Analytics Monetisation

Discovery Technology

WiFi & Location Analytics

&

WiFi Demand & Stakeholders

• Penetration of WiFi is high in the developed world

• WiFi penetration in Australia is below the developed world

• Numerous carriers and Service Providers are trying to develop business models around “free” WiFi

• Current Australian market experience is that deployments are driven to match what competitors are doing

• Technical stakeholders tend to be disinterested in WiFi

• Marketing stakeholders tend to be interested in WiFi potential

• Not-for-profit and profit-making entities are trying to value/monetise the benefit of “free” WiFi

• Discovery can crystallise the value from a “free” WiFi deployment

Customer Experience

WiFi Analytics Monetisation

New Income or Value Proposition

• Loyalty Database System – options for acknowledging repeat visits

• Customisable Landing Page with a Content Management System

• E-vouchers and campaign-driven advertising injection

• Targeted Advertising Campaigns across Multiple Locations

• Location-Aware Apps for Interaction with Customers

• Information regarding Paths, Peak Times, Dwell & Most Frequent Visitors

• Staff alerts for VIP guests or problem patrons

• Proxy and/or alternate to People Counting applications

• Zonal capability enhances data mining and customer communication

• Streaming video applications with embedded advertising

• Digital Signage

• Mobile hand-off capability

• API integration capability allows many additional “plug-ins” to further enhance value – for example, CRM, Facebook, etc.

What does it deliver?

The portfolio is structured around three main pillars of functionality that are aligned to easier and more comprehensive business outcomes using business intelligence than are available from a standard Cisco WiFi solution.

CCX Analytics System Design

Payment

Gateway

WLC

MSE

PrimeData

Collector

AUTH Requests

CCX Analytics Landing

Page

AP

AP

Each Site

RADIUS

Payments

Cloud Infrastructure

On-premise Server

Landing Page Web Services for Advertisers

Solution Architecture –integrated with Cisco

User-friendly Analytics for Marketing

• Determine the most popular zones or areas

• Zone movement

• Visits and New Visits

• Devices, Browsers and Operating System info

• Probing Users versus Associated and Authenticated Users

• Peak usage hours

• Popular time of the day

• Location Heat Maps, live and historical

• VIP loyalty sign-ups

• Multi-site comparison reports

• Unique & repeat visitor trend analysis

• Global overview dashboards

• Historical reporting

• Multi-level login access

Current Customer Case Studies

Retail Centres Retail Gaming Not For Profit Health / Aged Care

Entertainment

Location Analytics þ þ þ þ Early Engagement

Early Engagement

Customer Analytics þ þ þ þLanding Page þ þ þ þPush Notifications þ þ þ þVideo / Advertising þ þFacilities Management þ þ þHeat Mapping þ þ þ þDwell Time þ þ þ þMobile hand-off þDigital Signage þCRM þ þ þFacebook þ þ þSurveys þPeople Counting þ þ þ þ

Q & A

represents some of the most advanced wireless technology currently available to retail locations, enabling companies to enhance their customers’ in-store experience.

Why Discovery Technology?

• Established in 1997 with a strong focus on Systems Integration and Custom Software Development

• Cisco Developer Network Partner specialising in WiFi value-add solutions

• Our specialist WiFi practice provides opportunities through the deployment of Cisco WiFi technology and our ability to Connect with Customers

• Our innovative team has become a leading developer of Location Analytics & Connected Customer solutions in Australia, now delivering the ‘missing piece’.

• We have produced a unique, complimentary solution, tightly integrated with the Cisco CMX Wireless infrastructure

• Vendor integration has allowed access to a wide range of customer opportunities, right around the country based on the monetisation of WiFi

Customer Experience WiFi Analytics Monetisation

Why Logicalis?

Mid Market Focus

Approximately 210 employees

100 in Australia and 110 in Malaysia

>51% of our Talent Pool are part of the Managed Services team

Differentiated by our support and managed service offerings

Over 25 Successful ISE Deployments in Australia

Major RTLS Deployments such as MECC

“Intimacy and agility of a small business with the backing of a large

enterprise”

Questions?